{"id":975,"date":"2025-01-29T11:52:40","date_gmt":"2025-01-29T11:52:40","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/alarko-holding-ve-habitat-dernegi-nden-kadin-girisimcilere-hibe-destegi"},"modified":"2025-01-29T13:33:43","modified_gmt":"2025-01-29T13:33:43","slug":"alarko-holding-ve-habitat-dernegi-nden-kadin-girisimcilere-hibe-destegi","status":"publish","type":"page","link":"","title":{"rendered":"Alarko Holding ve Habitat Derne\u011fi’nden Kad\u0131n Giri\u015fimcilere Hibe Deste\u011fi"},"content":{"rendered":"Alarko Holding ve Habitat Derne\u011fi i\u015f birli\u011fiyle y\u00fcr\u00fct\u00fclen Giri\u015fim \u00d6nc\u00fcleri Program\u0131 kapsam\u0131nda, farkl\u0131 sekt\u00f6rlerden 12 kad\u0131n giri\u015fimci hibe deste\u011fi almaya hak kazand\u0131.    

 Alarko Holding ’in Habitat Derne\u011fi  ile y\u00fcr\u00fctt\u00fc\u011f\u00fc Giri\u015fim \u00d6nc\u00fcleri Program\u0131 ’n\u0131n \u00f6d\u00fcl t\u00f6reni Alarko’nun Ortak\u00f6y’deki Holding Merkezi’nde ger\u00e7ekle\u015ftirildi. Program\u0131n ikinci y\u0131l\u0131nda, i\u015f ve STK d\u00fcnyas\u0131 profesyonellerinden olu\u015fan bir j\u00fcri de\u011ferlendirmesi sonras\u0131nda hibe deste\u011fi almaya hak kazanan 12 giri\u015fim \u00f6d\u00fcllendirildi. \u0130stanbul, Hatay, Diyarbak\u0131r, Denizli, Ankara  ve Rize  merkezli olan bu giri\u015fimler iklim, makine, teknoloji, ortopedi, sa\u011fl\u0131k, tar\u0131m\/g\u0131da, anne-bebek bak\u0131m\u0131 ve geri d\u00f6n\u00fc\u015f\u00fcm mobilya gibi pek \u00e7ok farkl\u0131 alanda faaliyet g\u00f6steriyor.   

 Bu y\u0131l \u00fc\u00e7\u00fcnc\u00fc y\u0131l\u0131na giren Giri\u015fim \u00d6nc\u00fcleri Program\u0131’nda \u015fimdiye kadar 1700 kad\u0131n giri\u015fimci  dijital pazarlama, markala\u015fma, tasar\u0131m odakl\u0131 d\u00fc\u015f\u00fcnme, finansal okuryazarl\u0131k gibi 6 konu ba\u015fl\u0131\u011f\u0131nda toplam 220 saat e\u011fitim ald\u0131. Program kapsam\u0131nda mentorluk da alan giri\u015fimci kad\u0131nlara i\u015flerini b\u00fcy\u00fctmek, operasyonel s\u00fcre\u00e7lerini iyile\u015ftirmek ve markalar\u0131n\u0131 g\u00fc\u00e7lendirmek i\u00e7in hibe deste\u011fi de sunuluyor. \u0130lk iki y\u0131la dair sosyal etki raporlar\u0131nda yat\u0131r\u0131m\u0131n sosyal geri d\u00f6n\u00fc\u015f\u00fc olarak 2.77 gibi y\u00fcksek bir skor elde eden Giri\u015fim \u00d6nc\u00fcleri Program\u0131’n\u0131n 2025 y\u0131l\u0131nda ba\u015flayacak yeni d\u00f6neminde, e\u011fitim ba\u015fl\u0131klar\u0131n\u0131n art\u0131r\u0131lmas\u0131 ve deneyim payla\u015f\u0131m platformlar\u0131yla projenin etki alan\u0131n\u0131n geni\u015fletilmesi planlan\u0131yor.  

 “\u015eirketlerin hayat d\u00f6ng\u00fcleri giri\u015fimcilikle ba\u015flar”  Alarko Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u0130zzet Garih  \u00f6d\u00fcl t\u00f6reninde yapt\u0131\u011f\u0131 konu\u015fmada \u015firketlerin hayat d\u00f6ng\u00fclerine de\u011finirken, “\u015eirketlerin hayat d\u00f6ng\u00fcleri giri\u015fimcilikle ba\u015flar. Olgunluk d\u00f6nemine ge\u00e7ebilmek i\u00e7in ise i\u015f idaresi, prosed\u00fcrler, finansal yetkinlikler ve nakit y\u00f6netimi b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. Hedef odakl\u0131 ve \u00e7al\u0131\u015fkan bir ekibe sahip olmak da en az bunlar kadar \u00f6nemlidir. Y\u00f6netim kadronuzun \u00e7e\u015fitlili\u011fi de giri\u015fiminize de\u011fer katar. Risk alabilen giri\u015fimcilerle riskleri azaltmaya \u00e7al\u0131\u015fan y\u00f6neticilerin yan\u0131 s\u0131ra, entegrat\u00f6r dedi\u011fimiz bar\u0131\u015f iklimini sa\u011flayan koordinat\u00f6rler de bu masada mutlaka yer almal\u0131d\u0131r. Bu konulara hassasiyet g\u00f6sterildi\u011finde \u015firketleriniz bebeklikten ergenli\u011fe, oradan da prime d\u00f6neme do\u011fru sa\u011flam ad\u0131mlarla yol al\u0131rlar.” ifadelerini kulland\u0131.  “Zorluklar kad\u0131nlar\u0131 asla y\u0131ld\u0131rmamal\u0131”   

 T\u00f6rende kendi giri\u015fimcilik deneyimlerinden yola \u00e7\u0131karak konu\u015fma yapan Alarko Holding Y\u00f6netim Kurulu \u00dcyesi Leyla Alaton  zorluklar\u0131n kad\u0131nlar\u0131 asla y\u0131ld\u0131rmamas\u0131 gerekti\u011fine vurgu yapt\u0131. “Giri\u015fimcilik kolay de\u011fil ancak kar\u015f\u0131la\u015faca\u011f\u0131n\u0131z engellerin hi\u00e7biri akl\u0131n\u0131zdan ve azminizden daha b\u00fcy\u00fck de\u011fil.” diyen Alaton, giri\u015fimcili\u011fin bir sebat, inat ve istek meselesi oldu\u011funu ifade etti. Bug\u00fcnk\u00fc d\u00fcnyada giri\u015fimci olman\u0131n pek \u00e7ok y\u00f6nden daha kolay oldu\u011funu belirten Alaton, art\u0131k d\u00fcnyay\u0131 takip etmek, m\u00fc\u015fteriye ula\u015fmak i\u00e7in ara\u00e7lar\u0131n \u00e7ok daha fazla oldu\u011funu ileri s\u00fcrd\u00fc. Alaton s\u00f6zlerinin devam\u0131nda:   

 “Di\u011fer yandan Giri\u015fim \u00d6nc\u00fcleri gibi programlarla ihtiya\u00e7 duydu\u011funuz e\u011fitim programlar\u0131na ve mentorluk deste\u011fine eri\u015febiliyorsunuz. Ancak en \u00f6nemlisi sizin cesaretiniz. Sizler yaln\u0131zca hayal etmekle kalmay\u0131p yola \u00e7\u0131kma cesaretini g\u00f6steren kad\u0131nlars\u0131n\u0131z ve bug\u00fcn buradas\u0131n\u0131z. Hepinizi ba\u015far\u0131n\u0131zdan \u00f6t\u00fcr\u00fc kalpten tebrik ediyorum.” \u015feklinde konu\u015ftu.  “Toplumsal cinsiyet e\u015fitli\u011fini \u00fclkemizde norm haline getirmek i\u00e7in var g\u00fcc\u00fcm\u00fczle \u00e7al\u0131\u015f\u0131yoruz”    

 Giri\u015fim \u00d6nc\u00fcleri \u00f6d\u00fcl t\u00f6reninde konu\u015fma yapan Alarko \u015eirketler Toplulu\u011fu CEO’su \u00dcmit Nuri Y\u0131ld\u0131z   ise konu\u015fmas\u0131nda kad\u0131nlar\u0131n i\u015f hayat\u0131na kat\u0131lmas\u0131n\u0131n ekonomik b\u00fcy\u00fcme a\u00e7\u0131s\u0131ndan \u00f6nemine de\u011findi. Y\u0131ld\u0131z, “T\u00fcrkiye ekonomisinde 70 y\u0131l\u0131 geride b\u0131rakm\u0131\u015f bir \u015firketler toplulu\u011fu olarak kad\u0131n g\u00fcc\u00fcn\u00fcn ekonomik, bilimsel, sosyal ve k\u00fclt\u00fcrel \u00fcretime e\u015fit \u015fekilde dahil olmas\u0131n\u0131n adil ve s\u00fcrd\u00fcr\u00fclebilir bir gelecek hayalinin \u00f6n ko\u015fulu oldu\u011funu biliyoruz. T\u00fcrkiye ekonomisinde 70 y\u0131l\u0131 geride b\u0131rakm\u0131\u015f bir \u015firketler toplulu\u011fu olarak gururla s\u00f6yleyebilirim ki, toplumsal cinsiyet e\u015fitli\u011fini \u00fclkemizde bir norm haline getirmek \u00fczere var g\u00fcc\u00fcm\u00fczle \u00e7al\u0131\u015f\u0131yoruz.” ifadelerini kulland\u0131.  Ara\u015ft\u0131rmalar\u0131n kad\u0131nlar\u0131n e\u015fit oranda varl\u0131k g\u00f6sterdi\u011fi \u015firketlerde karl\u0131l\u0131k, inovasyon ve s\u00fcrd\u00fcr\u00fclebilirlik performans\u0131n\u0131 ciddi oranda art\u0131rd\u0131\u011f\u0131n\u0131 belirten Y\u0131ld\u0131z,  bunun k\u00fcresel gelir \u00fczerinde \u00f6nemli bir potansiyel anlam\u0131na geldi\u011fine dikkat \u00e7ekti. Giri\u015fim \u00d6nc\u00fcleri Program\u0131 ile kad\u0131n giri\u015fimcilerin, dijital d\u00fcnyayla entegrasyonunu, tasar\u0131m odakl\u0131 d\u00fc\u015f\u00fcnme yetkinliklerini, finansal okuryazarl\u0131klar\u0131n\u0131, markala\u015fma yolculuklar\u0131n\u0131 ve i\u015f birli\u011fi kurma ad\u0131mlar\u0131n\u0131 desteklediklerini s\u00f6yleyen Y\u0131ld\u0131z, “Ba\u015fta Habitat Derne\u011fi olmak \u00fczere bu anlaml\u0131 programda eme\u011fi ge\u00e7en herkese te\u015fekk\u00fcr ediyor, j\u00fcri de\u011ferlendirmesini ba\u015far\u0131yla tamamlayarak \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fclen kad\u0131n giri\u015fimcilerimizi ise y\u00fcrekten kutluyorum.” diyerek konu\u015fmas\u0131n\u0131 tamamlad\u0131.   

 “Giri\u015fim \u00d6nc\u00fcleri program\u0131m\u0131z\u0131n \u00fc\u00e7\u00fcnc\u00fc y\u0131l\u0131na daha b\u00fcy\u00fck hedeflerle giriyoruz”    

 Habitat Derne\u011fi \u0130cra Kurulu Ba\u015fkan\u0131 Bora Caldu   da t\u00f6rende yapt\u0131\u011f\u0131 konu\u015fmada Giri\u015fim \u00d6nc\u00fcleri Program\u0131’n\u0131n kad\u0131n giri\u015fimcili\u011fi i\u00e7in yaratt\u0131\u011f\u0131 faydaya dikkat \u00e7ekti. Habitat Derne\u011fi olarak 30 y\u0131ld\u0131r s\u00fcrd\u00fcr\u00fclebilir kalk\u0131nma alan\u0131nda \u00e7al\u0131\u015fan bir sivil toplum kurulu\u015fu olduklar\u0131n\u0131 belirten Caldu, giri\u015fimcilik, dijital d\u00f6n\u00fc\u015f\u00fcm, kapsay\u0131c\u0131 ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme odakl\u0131 sosyal etki projeleriyle toplumun her kesimine dokunmay\u0131 hedeflediklerini a\u00e7\u0131klad\u0131. Caldu, son T\u00dc\u0130K verilerine g\u00f6re kad\u0131nlar\u0131n i\u015f g\u00fcc\u00fcne kat\u0131l\u0131m oran\u0131n\u0131n %36,2’ye y\u00fckseldi\u011fini ancak kad\u0131n giri\u015fimcilerin toplam giri\u015fimciler i\u00e7indeki pay\u0131n\u0131n %17,4 ile halen artmas\u0131 gereken bir noktada oldu\u011funu vurgulad\u0131. Caldu s\u00f6zlerinin devam\u0131nda : “Bug\u00fcn burada, Alarko Holding ile y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz Giri\u015fim \u00d6nc\u00fcleri program\u0131m\u0131z\u0131n 2024 d\u00f6neminde hibe deste\u011fi almaya hak kazanan 12 giri\u015fimle bir araday\u0131z. Her biri uzun bir yol kat ederek bu noktaya gelen kad\u0131n giri\u015fimcilerimizin hikayeleri, tekstil, turizm, tar\u0131m, g\u0131da, kozmetik, bili\u015fim ve e-ticaret gibi \u00e7ok \u00e7e\u015fitli sekt\u00f6rlerde etkileyici ba\u015far\u0131larla dolu. Giri\u015fim \u00d6nc\u00fcleri program\u0131m\u0131z\u0131n \u00fc\u00e7\u00fcnc\u00fc y\u0131l\u0131na daha b\u00fcy\u00fck hedeflerle girerken t\u00fcm giri\u015fimci kad\u0131nlara ba\u015far\u0131lar diliyorum.” dedi.  Hibe deste\u011fi \u00f6d\u00fcl\u00fc kazanan kad\u0131n giri\u015fimciler  ·  Gizem Uysal  (Kimyager, \u0130stanbul) \/ Giri\u015fim:  HEL\u0130OS   

·\u0130lknur Kay\u0131k\u00e7\u0131  (Ortopedik Protez Ortez Teknikeri, Hatay) \/ Giri\u015fim:  FULL Ortopedi  · \u00d6zge Kartal  (\u0130\u015fletme Y\u00f6neticisi, \u0130stanbul) \/ Giri\u015fim:  \u00d6zge Makine ·Edanur Er\u00e7etin  (Dil ve Konu\u015fma Terapisti, \u0130stanbul) \/ Giri\u015fim:  Lingify  

 ·Bet\u00fcl Karaca  (Y\u00fcksek \u0130\u00e7 Mimar, \u0130stanbul) \/ Giri\u015fim:  Factory Of Us   

· Ayb\u00fcke Murato\u011flu  (\u00c7ift\u00e7i, Ankara-Manisa) \/ Giri\u015fim:  Rainy  

 ·Elif \u00c7at\u0131kka\u015f  (Bilgisayar M\u00fchendisi, \u0130stanbul)  ·Yasemin K\u0131rka\u011fa\u00e7l\u0131o\u011flu (Dan\u0131\u015fman, \u0130stanbul) \/ Giri\u015fim:  Kokopelli \u015eehirde   

 ·Esra Karak\u0131\u015f  (Tasar\u0131mc\u0131, \u0130stanbul) \/ Giri\u015fim:  Mumsy Natural  

 · Nurcan Bozkurt  (Biyoteknoloji Uzman\u0131, Diyarbak\u0131r) \/ Giri\u015fim:  CIABO  

 · Seda Mahmuto\u011flu  (Turizmci, Rize) \/ Giri\u015fim:  Mora D\u00fckkân   

·Emine Y\u0131lmaz  (\u00c7ift\u00e7i, Denizli) \/ Giri\u015fim:  \u00c7al Kad\u0131n Kooperatifi   

· Asl\u0131 Ak\u00e7ay  (Organizat\u00f6r, Hatay) \/ Giri\u015fim:  Derin Hobi ve Organizasyon  ","protected":false},"author":1,"featured_media":0,"parent":975,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_links_to":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/alarko-holding-ve-habitat-dernegi-nden-kadin-girisimcilere-hibe-destegi","_links_to_target":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/alarko-holding-ve-habitat-dernegi-nden-kadin-girisimcilere-hibe-destegi"},"_links":{"self":[{"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/alarko-holding-ve-habitat-dernegi-nden-kadin-girisimcilere-hibe-destegi"}],"collection":[{"href":"urlver"}],"about":[{"href":""}],"author":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/alarko-holding-ve-habitat-dernegi-nden-kadin-girisimcilere-hibe-destegi"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/alarko-holding-ve-habitat-dernegi-nden-kadin-girisimcilere-hibe-destegi"}],"version-history":[{"count":8141,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/alarko-holding-ve-habitat-dernegi-nden-kadin-girisimcilere-hibe-destegi"}],"predecessor-version":[{"id":975,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/alarko-holding-ve-habitat-dernegi-nden-kadin-girisimcilere-hibe-destegi"}],"up":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/alarko-holding-ve-habitat-dernegi-nden-kadin-girisimcilere-hibe-destegi"}],"wp:attachment":[{"href":"https:\/\/www.kadindostumarkalar.org\/img\/blog\/alarko-holding-ve-habitat-dernegi-nden-kadin-girisimcilere-hibe-destegi-0-89275.jpg"}],"curies":[{"name":".Net","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}