{"id":1471,"date":"2025-12-24T15:03:06","date_gmt":"2025-12-24T15:03:06","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/asli-demir-gonul-boyner-in-pazarlama-ve-marka-yonetimi-genel-mudur-yardimcisi-oldu"},"modified":"2025-12-24T15:03:06","modified_gmt":"2025-12-24T15:03:06","slug":"asli-demir-gonul-boyner-in-pazarlama-ve-marka-yonetimi-genel-mudur-yardimcisi-oldu","status":"publish","type":"page","link":"","title":{"rendered":"Asl\u0131 Demir G\u00f6n\u00fcl, Boyner’in Pazarlama ve Marka Y\u00f6netimi Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Oldu"},"content":{"rendered":"Boyner B\u00fcy\u00fck Ma\u011fazac\u0131l\u0131k’ta ger\u00e7ekle\u015fen \u00fcst d\u00fczey atama kapsam\u0131nda, deneyimli isim Asl\u0131 Demir G\u00f6n\u00fcl, Pazarlama ve Marka Y\u00f6netimi Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 olarak g\u00f6reve ba\u015flad\u0131.    

Boyner B\u00fcy\u00fck Ma\u011fazac\u0131l\u0131k , pazarlama ve marka y\u00f6netimi alan\u0131ndaki lider kadrosunu deneyimli bir isimle g\u00fc\u00e7lendirdi. Pazarlama, marka y\u00f6netimi, dijital ileti\u015fim ve CRM alanlar\u0131nda 20 y\u0131l\u0131 a\u015fk\u0131n deneyime sahip Asl\u0131 Demir G\u00f6n\u00fcl , 15 Aral\u0131k 2025  itibar\u0131yla Boyner’de Pazarlama ve Marka Y\u00f6netimi Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 olarak g\u00f6reve ba\u015flad\u0131. Demir G\u00f6n\u00fcl yeni g\u00f6revinde; Boyner’in omnichannel stratejisinin g\u00fc\u00e7lendirilmesine, m\u00fc\u015fteri yolculu\u011funun geli\u015ftirilmesine ve marka de\u011ferinin ileriye ta\u015f\u0131nmas\u0131na y\u00f6nelik projelere liderlik edecek. Lisans e\u011fitimini Marmara \u00dcniversitesi  Finansal Bilimler Fak\u00fcltesi Akt\u00fcerya B\u00f6l\u00fcm\u00fc’nde tamamlayan Asl\u0131 Demir G\u00f6n\u00fcl, kariyerine 2004 y\u0131l\u0131nda PwC ’de denetim alan\u0131nda ba\u015flad\u0131. Ard\u0131ndan Alshaya  b\u00fcnyesinde g\u0131da d\u0131\u015f\u0131 perakende markalar\u0131n\u0131n ileti\u015fim ve CRM \u00e7al\u0131\u015fmalar\u0131nda g\u00f6rev ald\u0131; Starbucks ’ta marka ve kategori y\u00f6netimi rollerini \u00fcstlendi. 2012 y\u0131l\u0131nda Turkcell ’e kat\u0131larak markan\u0131n m\u00fc\u015fteri kazan\u0131m\u0131, sadakat programlar\u0131 ve marka i\u015f birlikleri projelerine liderlik etti. 2014’te Joker  ile ba\u015flayan CRM, kampanya ve pazarlama ekipleri y\u00f6netimi g\u00f6revini, 2016-2019 y\u0131llar\u0131 aras\u0131nda Boyner ’de s\u00fcrd\u00fcrd\u00fc. 2019 y\u0131l\u0131nda AbbVie ’de medikal estetik kategorisinin t\u00fcketici ve dijital pazarlama stratejilerinin \u015fekillendirilmesinde g\u00f6rev ald\u0131. 2022 y\u0131l\u0131nda MAC ’te (Mars Athletic Club) Pazarlama, \u0130leti\u015fim ve Gelir Y\u00f6netiminden sorumlu olarak g\u00f6rev alan Asl\u0131 Demir G\u00f6n\u00fcl, \u015firketin stratejik d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecine katk\u0131 sa\u011flad\u0131. ","protected":false},"author":1,"featured_media":0,"parent":1471,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_links_to":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/asli-demir-gonul-boyner-in-pazarlama-ve-marka-yonetimi-genel-mudur-yardimcisi-oldu","_links_to_target":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/asli-demir-gonul-boyner-in-pazarlama-ve-marka-yonetimi-genel-mudur-yardimcisi-oldu"},"_links":{"self":[{"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/asli-demir-gonul-boyner-in-pazarlama-ve-marka-yonetimi-genel-mudur-yardimcisi-oldu"}],"collection":[{"href":"urlver"}],"about":[{"href":""}],"author":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/asli-demir-gonul-boyner-in-pazarlama-ve-marka-yonetimi-genel-mudur-yardimcisi-oldu"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/asli-demir-gonul-boyner-in-pazarlama-ve-marka-yonetimi-genel-mudur-yardimcisi-oldu"}],"version-history":[{"count":542,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/asli-demir-gonul-boyner-in-pazarlama-ve-marka-yonetimi-genel-mudur-yardimcisi-oldu"}],"predecessor-version":[{"id":1471,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/asli-demir-gonul-boyner-in-pazarlama-ve-marka-yonetimi-genel-mudur-yardimcisi-oldu"}],"up":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/asli-demir-gonul-boyner-in-pazarlama-ve-marka-yonetimi-genel-mudur-yardimcisi-oldu"}],"wp:attachment":[{"href":"https:\/\/www.kadindostumarkalar.org\/img\/blog\/asli-demir-gonul-boyner-in-pazarlama-ve-marka-yonetimi-genel-mudur-yardimcisi-oldu-0-32607.jpg"}],"curies":[{"name":".Net","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}