{"id":1845,"date":"2026-05-20T15:44:38","date_gmt":"2026-05-20T15:44:38","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/badem-pinari-genclerle-surdurulebilirlik-odaginda-bulustu"},"modified":"2026-05-20T15:47:03","modified_gmt":"2026-05-20T15:47:03","slug":"badem-pinari-genclerle-surdurulebilirlik-odaginda-bulustu","status":"publish","type":"page","link":"","title":{"rendered":"Badem P\u0131nar\u0131, Gen\u00e7lerle S\u00fcrd\u00fcr\u00fclebilirlik Oda\u011f\u0131nda Bulu\u015ftu"},"content":{"rendered":"Badem P\u0131nar\u0131, UniAds 101 kapsam\u0131nda gen\u00e7 ileti\u015fimcilere s\u00fcrd\u00fcr\u00fclebilirlik temal\u0131 \u00f6zel bir brief vererek T\u0130kTok odakl\u0131 yarat\u0131c\u0131 bir yar\u0131\u015fma d\u00fczenledi. \u00d6\u011frenciler, markan\u0131n \u00e7evre odakl\u0131 yakla\u015f\u0131m\u0131n\u0131 dijital d\u00fcnyaya ta\u015f\u0131rken, Ba\u015fkent \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi \u00f6\u011frencilerinden olu\u015fan Ying Yang grubu yar\u0131\u015fman\u0131n kazanan\u0131 oldu.   

 Reklamc\u0131l\u0131k Vakf\u0131  ve Ankara Reklamc\u0131lar Derne\u011fi  i\u015f birli\u011fiyle d\u00fczenlenen, her y\u0131l binlerce \u00f6\u011frenci ve sekt\u00f6r profesyonelini bir araya getiren UniAds 101 ’e sponsor olarak destek veren Badem P\u0131nar\u0131 , gen\u00e7 ileti\u015fimcilere s\u00fcrd\u00fcr\u00fclebilirlik temal\u0131 \u00f6zel bir ileti\u015fim brief’i sundu. G\u00fcn\u00fcn erken saatlerinde brief’i alan \u00f6\u011frenciler; k\u0131sa s\u00fcre i\u00e7erisinde strateji geli\u015ftirme, hikâye kurgulama ve i\u00e7erik \u00fcretimi s\u00fcre\u00e7lerini y\u00f6neterek markan\u0131n \u00e7evre odakl\u0131 yakla\u015f\u0131m\u0131n\u0131 dijital d\u00fcnyaya ta\u015f\u0131mak i\u00e7in yar\u0131\u015ft\u0131.  

 K\u0131s\u0131tl\u0131 s\u00fcrede stratejik d\u00fc\u015f\u00fcnme, i\u00e7erik \u00fcretimi ve dijital ileti\u015fim becerilerini ortaya koyan \u00f6\u011frenciler, s\u00fcrd\u00fcr\u00fclebilirlik temas\u0131n\u0131 kendi yarat\u0131c\u0131 dilleriyle yeniden yorumlad\u0131. G\u00fcn boyunca haz\u0131rlanan i\u00e7erikler; \u00e7evre bilincini, yarat\u0131c\u0131l\u0131\u011f\u0131 ve yeni neslin dijital ileti\u015fim reflekslerini ayn\u0131 potada bulu\u015fturdu. \u0130zleyicilerin oylar\u0131yla belirlenen yar\u0131\u015fma sonucunda Badem P\u0131nar\u0131’n\u0131n s\u00fcrd\u00fcr\u00fclebilirlik mesaj\u0131n\u0131 en etkili ve yarat\u0131c\u0131 \u015fekilde aktaran Ba\u015fkent \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi  \u00f6\u011frencileri birincili\u011fe lay\u0131k g\u00f6r\u00fcld\u00fc. \u0130leti\u015fim ve Tasar\u0131m\u0131 B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi Azra Do\u011fan  ile Radyo, Televizyon ve Sinema B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi G\u00f6rkem Kocaba\u015f ’tan olu\u015fan Ying Yang grubu en y\u00fcksek oyu alarak yar\u0131\u015fman\u0131n kazanan\u0131 oldu. “\u00c7evreye duyarl\u0131 yakla\u015f\u0131m\u0131m\u0131z\u0131, gen\u00e7lerin yarat\u0131c\u0131 d\u00fcnyas\u0131yla bulu\u015fturuyoruz”   

 Etkinlik kapsam\u0131nda gen\u00e7lerin s\u00fcrd\u00fcr\u00fclebilirlik konusuna yakla\u015f\u0131m\u0131 ve ortaya koydu\u011fu yarat\u0131c\u0131 bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131n gelece\u011fin ileti\u015fim dili a\u00e7\u0131s\u0131ndan \u00f6nemli oldu\u011funa dikkat \u00e7eken Badem P\u0131nar\u0131 Y\u00f6netim Kurulu \u00dcyesi Mustafa Badem , “S\u00fcrd\u00fcr\u00fclebilirlik art\u0131k yaln\u0131zca kurumlar\u0131n de\u011fil, gen\u00e7 nesillerin de g\u00fc\u00e7l\u00fc \u015fekilde sahip \u00e7\u0131kt\u0131\u011f\u0131 ortak bir sorumluluk alan\u0131 haline geldi. Badem P\u0131nar\u0131 olarak \u00e7evreye duyarl\u0131 yakla\u015f\u0131m\u0131m\u0131z\u0131 gen\u00e7lerin yarat\u0131c\u0131 d\u00fcnyas\u0131yla bulu\u015fturmay\u0131 \u00e7ok de\u011ferli g\u00f6r\u00fcyoruz” ifadelerini kulland\u0131.  

 UniAds 101 kapsam\u0131nda ortaya \u00e7\u0131kan \u00e7al\u0131\u015fmalar\u0131n, gen\u00e7lerin s\u00fcrd\u00fcr\u00fclebilirlik konusuna yaln\u0131zca bir g\u00fcndem ba\u015fl\u0131\u011f\u0131 olarak de\u011fil, ayn\u0131 zamanda bir ya\u015fam yakla\u015f\u0131m\u0131 olarak bakt\u0131\u011f\u0131n\u0131 da g\u00f6sterdi\u011fini dile getiren Badem, “Yeni neslin dijital d\u00fcnyay\u0131 okuma bi\u00e7imi, yarat\u0131c\u0131l\u0131\u011f\u0131 ve i\u00e7erik \u00fcretme refleksi gelece\u011fin ileti\u015fim dili a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Bu nedenle gen\u00e7lerin potansiyelini destekleyen ve s\u00fcrd\u00fcr\u00fclebilir gelecek vizyonuna katk\u0131 sa\u011flayan projelerin bir par\u00e7as\u0131 olmaya devam edece\u011fiz” diyerek s\u00f6zlerini tamamlad\u0131. ","protected":false},"author":1,"featured_media":0,"parent":1845,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_links_to":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/badem-pinari-genclerle-surdurulebilirlik-odaginda-bulustu","_links_to_target":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/badem-pinari-genclerle-surdurulebilirlik-odaginda-bulustu"},"_links":{"self":[{"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/badem-pinari-genclerle-surdurulebilirlik-odaginda-bulustu"}],"collection":[{"href":"urlver"}],"about":[{"href":""}],"author":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/badem-pinari-genclerle-surdurulebilirlik-odaginda-bulustu"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/badem-pinari-genclerle-surdurulebilirlik-odaginda-bulustu"}],"version-history":[{"count":112,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/badem-pinari-genclerle-surdurulebilirlik-odaginda-bulustu"}],"predecessor-version":[{"id":1845,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/badem-pinari-genclerle-surdurulebilirlik-odaginda-bulustu"}],"up":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/badem-pinari-genclerle-surdurulebilirlik-odaginda-bulustu"}],"wp:attachment":[{"href":"https:\/\/www.kadindostumarkalar.org\/img\/blog\/badem-pinari-genclerle-surdurulebilirlik-odaginda-bulustu-0-35505.jpg"}],"curies":[{"name":".Net","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}