{"id":1,"date":"2020-11-25T00:00:00","date_gmt":"2020-11-25T00:00:00","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/alisveris\/boyner-is-yasaminda-cinsiyet-esitligi-bir-demokrasi-meselesi"},"modified":"2020-11-25T00:00:00","modified_gmt":"2020-11-25T00:00:00","slug":"boyner-is-yasaminda-cinsiyet-esitligi-bir-demokrasi-meselesi","status":"publish","type":"page","link":"","title":{"rendered":"BOYNER; \u0130\u015e YA\u015eAMINDA C\u0130NS\u0130YET E\u015e\u0130TL\u0130\u011e\u0130 B\u0130R DEMOKRAS\u0130 MESELES\u0130!"},"content":{"rendered":"“Toplumsal cinsiyet e\u015fitli\u011fi tercih edilecek bir se\u00e7enek de\u011fil; bir hak!”  Toplumsal etki, \u00e7evresel etki, i\u015fyerinde demokrasi ve de\u011fer zinciri ba\u015fl\u0131klar\u0131 alt\u0131nda, s\u00fcrd\u00fcr\u00fclebilirlik ve kurumsal sosyal sorumluluk faaliyetleri s\u00fcrd\u00fcren Boyner Grup , “Toplumsal Cinsiyet E\u015fitli\u011fi ” kavram\u0131n\u0131, i\u015fyerinde demokrasi  k\u00fclt\u00fcr\u00fcn\u00fcn bir par\u00e7as\u0131 olarak prensip edinmi\u015f T\u00fcrkiye’nin \u00f6nemli bir \u015firketler toplulu\u011fu konumunda. “\u0130\u015f ya\u015fam\u0131nda cinsiyet e\u015fitli\u011fi ” konusunu bir ‘kad\u0131n-erkek e\u015fitli\u011fi’ meselesi olarak de\u011fil ‘demokrasi’  meselesi olarak g\u00f6ren Boyner Grup , bu bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 yayg\u0131nla\u015ft\u0131rmak i\u00e7in insan kaynaklar\u0131 ile kurumsal sorumluluk ve s\u00fcrd\u00fcr\u00fclebilirlik departmanlar\u0131n\u0131n liderli\u011fi ve \u00e7al\u0131\u015fanlar\u0131n kat\u0131l\u0131m\u0131yla kad\u0131n istihdam\u0131  konusunda pek \u00e7ok \u00e7al\u0131\u015fmaya imza at\u0131yor.  Kad\u0131n g\u00fcc\u00fcne inanan ve kad\u0131n istihdam\u0131 na \u00f6nem veren Boyner Grup  \u00f6zel sekt\u00f6rde faaliyet g\u00f6steren bir \u015firket olarak, T\u00fcrkiye’de ve d\u00fcnyada ilk defa, kendi tedarik\u00e7i a\u011f\u0131nda yer alan kad\u0131n giri\u015fimcilerin ihtiya\u00e7lar\u0131n\u0131 destekleyecek bir kapasite geli\u015ftirme program\u0131 kurdu: “\u0130yi \u0130\u015fler”  Boyner Grup , 2015 y\u0131l\u0131nda ba\u015flatt\u0131\u011f\u0131 ve “\u0130yi \u0130\u015fler ” ad\u0131n\u0131 verdi\u011fi KSS projesiyle tedarik zincirinde yer alan kad\u0131n giri\u015fimcilere y\u00f6nelik bir e\u011fitim ve geli\u015fim program\u0131 tasarlad\u0131. Boyner Grup ve Uluslararas\u0131 Finans Kurumu (IFC) taraf\u0131ndan ortakla\u015fa haz\u0131rlanan “\u0130yi \u0130\u015fler”in e\u011fitim ve geli\u015fim program\u0131n\u0131n i\u00e7eri\u011fi, kad\u0131nlar\u0131n taleplerine uygun olarak kad\u0131n giri\u015fimcilerin sosyal becerileri, i\u015f becerileri ve finansal becerilerini geli\u015ftirecek \u015fekilde tasarland\u0131 ve 12 hafta s\u00fcren bir program ile hayata ge\u00e7ti.  Boyner Grup, b\u00fcnyesindeki \u00f6zel markalar\u0131n \u00fcretimini yapan 400’e yak\u0131n tedarik\u00e7inin i\u00e7inde yer alan %15 civar\u0131ndaki kad\u0131n giri\u015fimciyi, i\u015flerinin ba\u015f\u0131nda tutmay\u0131, i\u015flerini b\u00fcy\u00fctmelerini sa\u011flamay\u0131 ve yeni kad\u0131nlar\u0131 da cesaretlendirmeyi hedefleyerek yola \u00e7\u0131kt\u0131. Program\u0131n ilk d\u00f6neminde bu tedarik\u00e7ilerden 25 kad\u0131n giri\u015fimci , 12 hafta s\u00fcren e\u011fitimlere kat\u0131ld\u0131. Projede, mevcutta yer alan kad\u0131n tedarik\u00e7i say\u0131s\u0131 korunurken, yeni kad\u0131n tedarik\u00e7ilerin Boyner Grup  tedarik zincirinde yer almalar\u0131n\u0131 destekleme hedefi ile ba\u015flanan ikinci d\u00f6nem \u00e7al\u0131\u015fmalar\u0131 Bank Of America Merrill Lynch taraf\u0131ndan finansal olarak desteklendi. “\u0130yi \u0130\u015fler ” 2016’da New York’ta ger\u00e7ekle\u015ftirilen “Birle\u015fmi\u015f Milletler Kad\u0131nlar\u0131n G\u00fc\u00e7lenmesi Prensipleri Toplant\u0131s\u0131’nda da \u00f6rnek program olarak d\u00fcnyaya anlat\u0131ld\u0131. 2019 y\u0131l\u0131nda ise Birle\u015fmi\u015f Milletler 63. Kad\u0131n\u0131n Stat\u00fcs\u00fc oturumunda \u00f6rnek vaka olarak i\u015flendi. “\u0130yi \u0130\u015fler ” program\u0131nda bug\u00fcne kadar 72 i\u015fletme sahibi kad\u0131n giri\u015fimci , bireysel ve kurumsal kapasite geli\u015ftirme e\u011fitimlerini ba\u015far\u0131yla tamamlayarak sertifikalar\u0131n\u0131 ald\u0131. \u0130yi \u0130\u015fler: Kad\u0131n  Giri\u015fimci leri G\u00fc\u00e7lendirme Program\u0131 bir yandan kad\u0131n giri\u015fimcil erin g\u00fc\u00e7lenerek i\u015fletmelerini b\u00fcy\u00fctmelerini ve geni\u015f kitlelerle bulu\u015fmalar\u0131n\u0131 sa\u011flarken, bir yandan da T\u00fcrkiye’de kad\u0131n giri\u015fimci  oran\u0131n\u0131 art\u0131rmay\u0131 ve kad\u0131n giri\u015fimcilerin hem finansmana hem de pazara eri\u015fimlerinde destek sa\u011flamay\u0131 ama\u00e7l\u0131yor.    \u0130yi \u0130\u015fler D\u00fckkan  Boyner Grup , ilk olarak 2015 y\u0131l\u0131nda ba\u015flatt\u0131\u011f\u0131 “\u0130yi \u0130\u015fler ” program\u0131n\u0131 2019 y\u0131l\u0131nda bir ad\u0131m \u00f6teye ta\u015f\u0131d\u0131. Boyner Grup ve KAG\u0130DER i\u015f birli\u011fiyle, perakendede kad\u0131n giri\u015fimcileri g\u00fc\u00e7lendirmek amac\u0131yla hayata ge\u00e7irilen projeye kat\u0131lan giri\u015fimci kad\u0131nlar\u0131n \u00fcr\u00fcnleri modan\u0131n e-ticaretteki adresi Morhipo.com ’da a\u00e7\u0131lan \u0130yi \u0130\u015fler D\u00fckkan ’da sat\u0131\u015fa \u00e7\u0131kt\u0131. \u0130yi \u0130\u015fler D\u00fckkan ’da tekstil, haz\u0131r giyim, ayakkab\u0131, \u00e7anta, aksesuar, ev ve mutfak tekstili gibi alanlarda faaliyet g\u00f6steren ve “\u0130yi \u0130\u015fler ”e kat\u0131lan 24 kad\u0131n i\u015fletmecinin binlerce \u00fcr\u00fcn\u00fc Morhipo.com  m\u00fc\u015fterilerinin be\u011fenisine sunuldu. Boyner Grup, \u0130yi \u0130\u015fler D\u00fckkan ’a kat\u0131lacak yeni tasar\u0131mc\u0131larla hem projenin daha fazla giri\u015fimciye katk\u0131 sa\u011flamas\u0131n\u0131 hem de Morhipo.com  m\u00fc\u015fterilerine daha geni\u015f bir se\u00e7kiyle eri\u015fmeyi hedefliyor. Boyner Grup Hakk\u0131nda:  Boyner Grup, b\u00fcnyesinde bulunan 4 grup \u015firketi, 250’den fazla ma\u011fazas\u0131, e-ticaret siteleri, mobil uygulamalar\u0131 ve 8.000’i a\u015fk\u0131n \u00e7al\u0131\u015fan\u0131yla T\u00fcrkiye’nin \u00f6nde gelen ma\u011faza ve moda perakendesi grubudur. \u00c7ok katl\u0131 ma\u011fazac\u0131l\u0131ktan \u00f6zel markalara, e-ticaretten mobil uygulamalara uzanan farkl\u0131 perakende formatlar\u0131nda hizmet veren Boyner Grup T\u00fcrkiye’ye kazand\u0131rd\u0131\u011f\u0131 “ilk”lerle perakendeye y\u00f6n veren \u015firketler aras\u0131nda yer al\u0131yor. Y\u00f6netim Kurulu Kad\u0131n \u00dcye Oran\u0131n\u0131n %50 ve kad\u0131n \u00e7al\u0131\u015fan oran\u0131n\u0131n %46 oldu\u011fu \u00e7al\u0131\u015fma ortam\u0131nda, Boyner Grup, i\u015fe al\u0131m s\u00fcrecinde verilen ilanlar\u0131n, m\u00fclakatlarda adaylara sorulan sorular\u0131n, i\u015f ya\u015fam\u0131nda kariyer planlamas\u0131n\u0131n, \u00e7al\u0131\u015fanlar\u0131n e\u011fitim geli\u015fim planlamalar\u0131n\u0131n f\u0131rsat e\u015fitli\u011fini tesis edecek \u015fekilde uygulanmas\u0131na \u00f6zen g\u00f6steriyor. Boyner Grup, i\u015fe al\u0131mdan ba\u015flamak \u00fczere, i\u015f ili\u015fkilerinden \u00fccretlendirmeye, e\u011fitimlere e\u015fit kat\u0131l\u0131m hakk\u0131ndan terfi, emeklilik ve t\u00fcm istihdam ko\u015fullar\u0131na kadar t\u00fcm s\u00fcre\u00e7lerde f\u0131rsat e\u015fitli\u011fi sa\u011fl\u0131yor. 2009 y\u0131l\u0131ndan bu yana her y\u0131l 8 Mart D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc’nde toplumsal cinsiyet e\u015fitli\u011fi ni g\u00fcndeme ta\u015f\u0131yacak kampanya \u00e7al\u0131\u015fmalar\u0131 yapan \u015firket, toplumsal cinsiyet e\u015fitli\u011fi  konusunu kendi yakla\u015f\u0131m\u0131yla g\u00fcndeme ta\u015f\u0131may\u0131 ve i\u015f d\u00fcnyas\u0131ndan ve toplumun t\u00fcm kesimlerinden kad\u0131nlar\u0131n e\u015fitlik ve \u00f6zg\u00fcrl\u00fck taleplerine destek vermeyi ama\u00e7l\u0131yor. 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