{"id":1220,"date":"2025-07-07T11:56:46","date_gmt":"2025-07-07T11:56:46","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/burcin-balci-ozmen-ipek-gida-nin-pazarlama-direktoru-oldu"},"modified":"2025-07-07T11:56:46","modified_gmt":"2025-07-07T11:56:46","slug":"burcin-balci-ozmen-ipek-gida-nin-pazarlama-direktoru-oldu","status":"publish","type":"page","link":"","title":{"rendered":"Bur\u00e7in Balc\u0131 \u00d6zmen \u0130pek G\u0131da’n\u0131n Pazarlama Direkt\u00f6r\u00fc Oldu"},"content":{"rendered":"\u0130pek G\u0131da’n\u0131n \u00fcst d\u00fczey y\u00f6netiminde yap\u0131lan de\u011fi\u015fiklikler kapsam\u0131nda pazarlama direkt\u00f6rl\u00fc\u011f\u00fc g\u00f6revine sekt\u00f6rde 17 y\u0131l\u0131 a\u015fk\u0131n deneyime sahip olan Bur\u00e7in Balc\u0131 \u00d6zmen atand\u0131.    

 \u0130pek G\u0131da  \u00fcst d\u00fczey y\u00f6netiminde \u00f6nemli bir atama ger\u00e7ekle\u015fti. Perakende, t\u00fcketici elektroni\u011fi ve ya\u015fam tarz\u0131 kategorilerinde entegre pazarlama ve marka y\u00f6netimi konular\u0131nda uzmanla\u015fan Bur\u00e7in Balc\u0131 \u00d6zmen , \u0130pek G\u0131da’ya Pazarlama Direkt\u00f6r\u00fc olarak atand\u0131. Balc\u0131 \u00d6zmen yeni g\u00f6revi kapsam\u0131nda \u0130pek G\u0131da’n\u0131n distrib\u00fct\u00f6rl\u00fc\u011f\u00fcn\u00fc yapt\u0131\u011f\u0131 KitchenAid, Joseph Joseph, Emile Henry, Kilner, Mason Cash, Lock&Lock, Vacu Vin, Big Green Egg  gibi markalar\u0131n ve \u0130pek G\u0131da’n\u0131n yeni markas\u0131 Dexart ’\u0131n da pazarlama y\u00f6netiminden sorumlu olacak.   

 E\u011fitim hayat\u0131na I\u015f\u0131k Okullar\u0131  ve Lycée Saint-Benoît’ da ba\u015flayan \u00d6zlem Balc\u0131 \u00d6zmen, Marmara \u00dcniversitesi  Frans\u0131zca Siyaset Bilimi ve Kamu Y\u00f6netimi B\u00f6l\u00fcm\u00fc’n\u00fc tamamlad\u0131. Ard\u0131ndan Sciences Po Paris ’te de\u011fi\u015fim program\u0131na kat\u0131ld\u0131 ve Ko\u00e7 \u00dcniversitesi  Liderlik Akademisi ’nden mezun oldu. Profesyonel kariyerine 2007 y\u0131l\u0131nda Groupe SEB T\u00fcrkiye ’de \u00dcr\u00fcn Y\u00f6neticisi olarak ba\u015flayan Balc\u0131 \u00d6zmen, ard\u0131ndan CRM, Dijital Pazarlama ve Pazarlama \u0130leti\u015fimi M\u00fcd\u00fcr\u00fc olarak g\u00f6rev ald\u0131. 2020-2025 aras\u0131nda kurucusu oldu\u011fu Be With You  \u00e7at\u0131s\u0131 alt\u0131nda; markala\u015fma, strateji, dijital ileti\u015fim, CRM, i\u00e7erik ve ma\u011faza i\u00e7i deneyim y\u00f6netimi alanlar\u0131nda dan\u0131\u015fmanl\u0131k verdi. 17 y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir perakende, t\u00fcketici elektroni\u011fi ve ya\u015fam tarz\u0131 kategorilerinde entegre pazarlama ve marka y\u00f6netimi konular\u0131nda uzmanla\u015fan Balc\u0131 \u00d6zmen, stratejik bak\u0131\u015f a\u00e7\u0131s\u0131, sonu\u00e7 odakl\u0131 yakla\u015f\u0131m\u0131 ve yarat\u0131c\u0131 ileti\u015fim \u00e7\u00f6z\u00fcmleriyle markalar\u0131n b\u00fcy\u00fcme ve d\u00f6n\u00fc\u015f\u00fcm yolculuklar\u0131nda aktif rol ald\u0131.  ","protected":false},"author":1,"featured_media":0,"parent":1220,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_links_to":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/burcin-balci-ozmen-ipek-gida-nin-pazarlama-direktoru-oldu","_links_to_target":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/burcin-balci-ozmen-ipek-gida-nin-pazarlama-direktoru-oldu"},"_links":{"self":[{"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/burcin-balci-ozmen-ipek-gida-nin-pazarlama-direktoru-oldu"}],"collection":[{"href":"urlver"}],"about":[{"href":""}],"author":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/burcin-balci-ozmen-ipek-gida-nin-pazarlama-direktoru-oldu"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/burcin-balci-ozmen-ipek-gida-nin-pazarlama-direktoru-oldu"}],"version-history":[{"count":689,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/burcin-balci-ozmen-ipek-gida-nin-pazarlama-direktoru-oldu"}],"predecessor-version":[{"id":1220,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/burcin-balci-ozmen-ipek-gida-nin-pazarlama-direktoru-oldu"}],"up":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/burcin-balci-ozmen-ipek-gida-nin-pazarlama-direktoru-oldu"}],"wp:attachment":[{"href":"https:\/\/www.kadindostumarkalar.org\/img\/blog\/burcin-balci-ozmen-ipek-gida-nin-pazarlama-direktoru-oldu-0-37021.png"}],"curies":[{"name":".Net","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}