{"id":579,"date":"2023-03-11T14:13:08","date_gmt":"2023-03-11T14:13:08","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/perakende\/carrefoursadan-yerel-uretime-dogrudan-destek"},"modified":"2023-03-11T14:13:52","modified_gmt":"2023-03-11T14:13:52","slug":"carrefoursadan-yerel-uretime-dogrudan-destek","status":"publish","type":"page","link":"","title":{"rendered":"CARREFOURSA’DAN "YEREL \u00dcRET\u0130ME DO\u011eRUDAN DESTEK""},"content":{"rendered":" Hayat\u0131n her alan\u0131nda toplumsal cinsiyet e\u015fitli\u011fi i\u00e7in \u00e7al\u0131\u015fmalar\u0131na t\u00fcm h\u0131z\u0131yla devam eden, sekt\u00f6r\u00fcn\u00fcn \u00f6nemli akt\u00f6rlerinden olan CarrefourSA, 8 Mart D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc’nde \u00dcretime Do\u011frudan Destek G\u00fcnleri \u00e7at\u0131s\u0131 alt\u0131nda yerel \u00fcreticilerle bir araya geldi.  Sabanc\u0131 Holding  ve Carrefour Grup  i\u015ftiraki CarrefourSA, her y\u0131l 8 Mart’ta ger\u00e7ekle\u015ftirdi\u011fi “Kad\u0131n \u00dcretici Pazar\u0131 ” etkinli\u011fine bu y\u0131l da devam etti. “\u00dcretime Do\u011frudan Destek G\u00fcnleri’’ \u00e7at\u0131s\u0131 alt\u0131nda ger\u00e7ekle\u015ftirdi\u011fi etkinlikte depremden etkilenen kad\u0131n yerel \u00fcreticileri de a\u011f\u0131rlad\u0131.  “Kad\u0131nlar\u0131n G\u00fcc\u00fc CarrefourSA’n\u0131n G\u00fcc\u00fc” slogan\u0131yla yerel \u00fcretim  ve \u00fcreticinin destek\u00e7isi olan CarrefourSA, 2018 y\u0131l\u0131ndan bu yana ger\u00e7ekle\u015ftirdi\u011fi Kad\u0131n \u00dcretici Pazar\u0131’n\u0131 bu y\u0131l \u00dcretime Do\u011frudan Destek G\u00fcnleri ad\u0131yla ger\u00e7ekle\u015ftirdi. Depremden etkilenen kad\u0131n \u00fcreticilerin de yer ald\u0131\u011f\u0131 \u00dcretime Do\u011frudan Destek G\u00fcnleri’nde s\u00fct \u00fcr\u00fcnlerinden bakliyata, taze sebze ve meyveden organik i\u00e7eceklere kadar bir\u00e7ok \u00fcr\u00fcn 7-8 Mart tarihlerinde CarrefourSA \u0130stinye Hiper  ma\u011fazas\u0131nda m\u00fc\u015fterilerle bulu\u015ftu. Depremin ilk an\u0131ndan bu yana, T\u00fcrkiye’nin en verimli tar\u0131m topraklar\u0131na sahip olan ve co\u011frafi i\u015faretli \u00fcr\u00fcnlerin y\u00fczde 30’unu bar\u0131nd\u0131ran b\u00f6lgelerdeki yerel \u00fcretici ve \u00e7ift\u00e7ilerin yan\u0131nda olan CarrefourSA, hayata ge\u00e7irdi\u011fi \u00dcretime Do\u011frudan Destek projesi ile ilk a\u015famada h\u0131zl\u0131 bozulma \u00f6zelli\u011fi olan \u00fcr\u00fcnlerin al\u0131m\u0131n\u0131 ger\u00e7ekle\u015ftirerek \u00fcreticilerin yan\u0131nda yer ald\u0131.  “Kal\u0131c\u0131 ve uzun soluklu \u00e7\u00f6z\u00fcmler \u00fcretmek i\u00e7in \u00e7al\u0131\u015f\u0131yoruz”  Etkinli\u011fe kat\u0131lan ve yerel \u00fcreticilerin stantlar\u0131n\u0131 ziyaret eden CarrefourSA CEO’su Kutay Kartall\u0131o\u011flu,  y\u00fczde 40’\u0131 kad\u0131n \u00e7al\u0131\u015fanlar dan olu\u015fan bir \u015firket olarak toplumsal kalk\u0131nma da cinsiyet e\u015fitli\u011fi nin \u00f6neminin fark\u0131nda olduklar\u0131n\u0131n alt\u0131n\u0131 \u00e7izdi. Bu sebeple sadece \u00e7al\u0131\u015fanlar\u0131n\u0131 de\u011fil, T\u00fcrkiye ekonomisine kat\u0131l\u0131m\u0131n\u0131 \u00f6nemsedikleri kad\u0131n \u00fcreticileri ve giri\u015fimcileri de desteklemeye devam ettiklerini belirten Kartall\u0131o\u011flu 2018 y\u0131l\u0131ndan bu yana, her y\u0131l 8 Mart D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc’nde T\u00fcrkiye’nin farkl\u0131 b\u00f6lgelerinden kad\u0131n yerel \u00fcreticileri \u0130stinye Hiper ma\u011fazalar\u0131nda a\u011f\u0131rlad\u0131klar\u0131n\u0131 ifade etti. Kad\u0131n \u00fcreticilere ve \u00e7al\u0131\u015fanlar\u0131n\u0131n emeklerine dikkat \u00e7ekmek i\u00e7in ger\u00e7ekle\u015ftirdiklerini s\u00f6yledi\u011fi ‘\u00dcretime Do\u011frudan Destek G\u00fcnleri’ etkinli\u011finin, onlar i\u00e7in bu y\u0131l daha anlaml\u0131 oldu\u011funun vurgusunu yapan Kartall\u0131o\u011flu s\u00f6zlerine \u015fu \u015fekilde devam etti: “6 \u015eubat’ta on binlerce vatanda\u015f\u0131m\u0131z\u0131 kaybetti\u011fimiz depremler hepimizi derinden sarst\u0131. Depremin ilk an\u0131ndan bu yana ekiplerimizle sahada yer alsak da bir g\u0131da perakendecisi olarak kal\u0131c\u0131 ve uzun soluklu \u00e7\u00f6z\u00fcmler \u00fcretmek i\u00e7in \u00e7al\u0131\u015f\u0131yoruz. Bu y\u00fczden k\u0131sa s\u00fcrede \u00dcretime Do\u011frudan Destek Projesi’ni hayata ge\u00e7irdik.” 200 tondan fazla \u00fcr\u00fcn b\u00f6lgeden ma\u011fazalara ta\u015f\u0131nd\u0131  Proje kapsam\u0131nda Hatay, Kahramanmara\u015f, Adana  ba\u015fta olmak \u00fczere depremin ger\u00e7ekle\u015fti\u011fi 11 ildeki yerli \u00fcreticiler ve kooperatiflerden  ellerindeki \u00fcr\u00fcnleri sat\u0131n ald\u0131klar\u0131n\u0131 belirten Kartall\u0131o\u011flu, bug\u00fcne kadar 50’ye yak\u0131n \u00fcreticiden toplamda 160 ton Hatay Arsuz  limonu, 10’ar ton Hatay beyaz bal kaba\u011f\u0131, beyaz lahana, k\u0131rm\u0131z\u0131 lahana, karnabahar ve 30 bin ba\u011f maydanoz alarak farkl\u0131 illerdeki ma\u011fazalar\u0131nda m\u00fc\u015fterilerle bulu\u015fturduklar\u0131n\u0131 dile getirdi. Kartall\u0131o\u011flu konu\u015fmas\u0131n\u0131 bitirirken, \u00f6n\u00fcm\u00fczdeki d\u00f6nemlerde \u00dcretime Do\u011frudan Destek projesi kapsam\u0131nda hem \u00fcretici say\u0131s\u0131n\u0131 hem de \u00fcr\u00fcn gam\u0131n\u0131 art\u0131rmay\u0131 hedeflediklerini de s\u00f6zlerine ekledi.   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