{"id":45,"date":"2021-01-05T00:00:00","date_gmt":"2021-01-05T00:00:00","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/gida\/edenred-turkiye-surdurulebilir-bir-dunya-icin-ideal-insan-ideal-dunya-ve-ideal-gelisim-diyor"},"modified":"2022-05-31T03:43:55","modified_gmt":"2022-05-31T03:43:55","slug":"edenred-turkiye-surdurulebilir-bir-dunya-icin-ideal-insan-ideal-dunya-ve-ideal-gelisim-diyor","status":"publish","type":"page","link":"","title":{"rendered":"EDENRED T\u00dcRK\u0130YE; S\u00dcRD\u00dcR\u00dcLEB\u0130L\u0130R B\u0130R D\u00dcNYA \u0130\u00c7\u0130N “\u0130DEAL \u0130NSAN, \u0130DEAL D\u00dcNYA VE \u0130DEAL GEL\u0130\u015e\u0130M” D\u0130YOR"},"content":{"rendered":"IDEALDAY projesi kapsam\u0131nda her y\u0131l\u0131n 1 g\u00fcn\u00fcn\u00fc \u00e7e\u015fitli sosyal sorumluluk projeleri i\u00e7in \u00e7al\u0131\u015fan EDENRED \u00e7al\u0131\u015fanlar\u0131 d\u00fcnya genelinde 48 \u00fclkede dayan\u0131\u015fma ve yard\u0131mla\u015fma eylemi ger\u00e7ekle\u015ftiriyor. Ayr\u0131ca  Edenred T\u00fcrkiye kad\u0131n \u00e7al\u0131\u015fanlar\u0131ndan kurduklar\u0131 yelken tak\u0131m\u0131 ile hem kad\u0131nlara yelken sporunu sevdirmeyi hem de yar\u0131\u015fmadan kazan\u0131lan gelir ile g\u00f6n\u00fcll\u00fcl\u00fck esasl\u0131 destek \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor.   Kurumsal Sosyal Sorumluluk Ticket Restaurant Yemek Kart\u0131, Ticket Car Akaryak\u0131t \u00c7\u00f6z\u00fcmleri ve Ticket Compliments Hediye \u00c7ekleri olarak hayat\u0131m\u0131zda yer edinen Ederned T\u00fcrkiye, gon\u00fcll\u00fc hareket Kad\u0131n Yelken Tak\u0131m\u0131 ile hem \u00e7al\u0131\u015fanlar\u0131na hem de topluma \u0131\u015f\u0131k oluyor. Edenred , d\u00fcnyada sa\u011fl\u0131kl\u0131 beslenme, obezite ile sava\u015f, \u00e7evre korunmas\u0131 ve  toplumsal dayan\u0131\u015fma gibi farkl\u0131 alanlarda sosyal sorumluluk faaliyetlerini s\u00fcrd\u00fcr\u00fcrken markan\u0131n T\u00fcrkiye aya\u011f\u0131ndaki Ederned T\u00fcrkiye ba\u015far\u0131n\u0131n ilk anahtar\u0131n\u0131n ‘insan’ oldu\u011fu bilinciyle ‘i\u015f d\u00fcnyas\u0131n\u0131 herkes i\u00e7in daha iyi bir yer haline getirme’ misyonunu birle\u015ftiriyor. Bu taahh\u00fct, grubun kurumsal sosyal sorumluluk politikas\u0131n\u0131n temel unsurlar\u0131 olan ‘\u0130deal \u0130nsan, \u0130deal D\u00fcnya ve \u0130deal Geli\u015fim’ kavramlar\u0131n\u0131 da olu\u015fturuyor. Bu ba\u011flamda s\u00fcrd\u00fcr\u00fclebilir bir d\u00fcnya hedefiyle kurumsal sosyal sorumluk projelerinde var olmak marka i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. “Kad\u0131n Yelken Tak\u0131m\u0131” ile A\u00c7EV’e Destek  Edenred T\u00fcrkiye , kurdu\u011fu “Kad\u0131n Yelken Tak\u0131m\u0131”  ile bir dayan\u0131\u015fma ve yard\u0131mla\u015fma penceresi daha a\u00e7t\u0131.Kad\u0131n \u00e7al\u0131\u015fanlar\u0131n\u0131n kat\u0131l\u0131m\u0131yla Kad\u0131n Yelken Tak\u0131m\u0131n\u0131  olu\u015fturan ve bu tak\u0131m ile yelkenlerini iyilik ad\u0131na a\u00e7an Ederned T\u00fcrkiye , bu kapsamda sosyal sorumluluk projelerine destek olmak ve fark\u0131ndal\u0131k yaratmak amac\u0131yla T\u00fcrkiye Yelken  Federasyonu himayesinde 2019 y\u0131l\u0131n\u0131n Eyl\u00fcl ay\u0131nda \u0130stanbul’da Caddebostan a\u00e7\u0131klar\u0131nda ger\u00e7ekle\u015fen Deniz K\u0131z\u0131 Yelken Kupas\u0131’nda yar\u0131\u015ft\u0131. Kad\u0131nlar\u0131n yelken  sporuna olan ilgisini desteklemeyi ve geli\u015ftirmeyi, yeni sporcular yeti\u015ftirmeyi ve kamuoyunda yelkene olan ilgiyi artt\u0131rmay\u0131 ama\u00e7 edinen, T\u00fcrkiye’nin ilk ulusal yelken  kupas\u0131 olma \u00f6zelli\u011fi ta\u015f\u0131yan ve ge\u00e7ti\u011fimiz y\u0131l 4’\u00fcnc\u00fcs\u00fc d\u00fczenlenen Deniz K\u0131z\u0131 Ulusal Kad\u0131n Yelken Kupas\u0131’nda Ederned kad\u0131n  \u00e7al\u0131\u015fanlar\u0131, ikincilik kupas\u0131n\u0131n sahibi oldu. \u00d6zge \u0130mre, P\u0131nar A\u00e7\u0131k\u00f6z, K\u00fcbra \u00d6ner, Sema Ay\u0131k, Burcu \u00dcnl\u00fc, Burcu Bozkurt ve \u015eebnem G\u00f6kdeniz’den olu\u015fan Edenred  Kad\u0131n Yelken Tak\u0131m\u0131,  bu b\u00fcy\u00fck ba\u015far\u0131dan do\u011fan mutlulu\u011fu iyilik hareketi ile peki\u015ftirerek yar\u0131\u015ftan elde edilen gelirin b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131 Anne \u00c7ocuk E\u011fitim Vakf\u0131’na (A\u00c7EV ) ba\u011f\u0131\u015flad\u0131. Edenred’in dayan\u0131\u015fma ve yerel topluluklar\u0131 destekleme eylemleri g\u00fcn\u00fc: Idealday  Idealday  kapsam\u0131nda, \u015firketin faaliyet g\u00f6sterdi\u011fi t\u00fcm \u00fclkelerdeki Edenred  \u00e7al\u0131\u015fanlar\u0131  g\u00f6n\u00fcll\u00fc olarak bir i\u015f g\u00fcn\u00fcn\u00fc birbirinden de\u011ferli ve anlaml\u0131 sosyal sorumluluk projelerine ay\u0131r\u0131yor. Bu y\u0131l d\u00f6rd\u00fcnc\u00fcs\u00fc ger\u00e7ekle\u015ftiren Idealday  2020; d\u00fcnya \u00e7ap\u0131nda 48 \u015firketin, 88 giri\u015fimin kat\u0131l\u0131m\u0131, 97 sivil toplum kurulu\u015funun deste\u011fi ile ger\u00e7ekle\u015fti. Toplam 3,501 Edenred  \u00e7al\u0131\u015fan\u0131, bir \u00e7al\u0131\u015fma g\u00fcn\u00fcn\u00fc \u015firket\u00e7e belirledi\u011fi bir sosyal sorumluluk projesinde \u00e7al\u0131\u015farak ge\u00e7irdi ve toplamda 168,231 Euro ba\u011f\u0131\u015f topland\u0131. Idealday  2020’de Edenred T\u00fcrkiye ekibi olarak “Derin Yoksulluk A\u011f\u0131” ve “Acil \u0130htiya\u00e7 Projesi Vak\u0131flar\u0131” ile i\u015fbirli\u011fi i\u00e7inde ihtiya\u00e7 sahibi ailelere bir nebze katk\u0131da bulunmak i\u00e7in bilgisayar, kitap, k\u0131rtasiye, oyuncak ve k\u0131yafet ba\u011f\u0131\u015flama projelerini hayata ge\u00e7irdiklerini dile getiren Edenred T\u00fcrkiye  \u0130K Direkt\u00f6r\u00fc Canan Soybak\u0131\u015f,  ayn\u0131 zamanda Kurtaran Ev Derne\u011fi ile minik dostlar\u0131m\u0131z i\u00e7in hayvan bar\u0131naklar\u0131 in\u015fa ederek onlar\u0131n ya\u015fam ko\u015fullar\u0131n\u0131 iyile\u015ftirebilmeye y\u00f6nelik \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 da s\u00f6zlerine ekledi. Soybak\u0131\u015f,  “Idealday  kapsam\u0131nda 2019 y\u0131l\u0131nda ise Tema Vakf\u0131 ile Belgrad orman\u0131nda do\u011fay\u0131 koruma amac\u0131yla \u00e7\u00f6p toplama etkinli\u011fini ger\u00e7ekle\u015ftirmi\u015ftik. Bunun yan\u0131 s\u0131ra g\u00f6rme engelli vatanda\u015flar\u0131m\u0131z i\u00e7in GETEM \u00e7at\u0131s\u0131 alt\u0131nda y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz g\u00f6n\u00fcll\u00fc okuyuculuk \u00e7al\u0131\u015fmalar\u0131m\u0131z da devam ediyor. Bu faaliyetlerimize ek olarak t\u00fcm d\u00fcnyadan Edenred  \u00e7al\u0131\u015fanlar\u0131n\u0131n iyi bir ama\u00e7 i\u00e7in ko\u015fmas\u0131n\u0131, y\u00fcr\u00fcmesini, bisiklet s\u00fcrmesini veya y\u00fczmesini te\u015fvik eden ve 2017’den beri her y\u0131l d\u00fczenlenen “Edenraid ” etkinli\u011fimiz kapsam\u0131nda, sosyal sorumluluk projelerine imza atan kurulu\u015flarla ortak \u00e7al\u0131\u015fmalar ger\u00e7ekle\u015ftirerek onlara destek oluyoruz.” diyerek  Idealday kapsam\u0131ndaki faaliyetlerden k\u0131saca bahsetti. Pandemi d\u00f6neminde sa\u011fl\u0131k \u00e7al\u0131\u015fanlar\u0131 i\u00e7in Cerrahpa\u015fa T\u0131p Fak\u00fcltesi Hastanesi ve Yedikule G\u00f6\u011f\u00fcs Hastal\u0131klar\u0131 Hastanesi’ne korumal\u0131 g\u00f6mlekler ve ate\u015f \u00f6l\u00e7erler hediye ettiklerini de vurgulayan Soybak\u0131\u015f , yine bu d\u00f6nemde ger\u00e7ekle\u015fen \u0130zmir depreminde depremzedeler i\u00e7in ba\u011f\u0131\u015f toplad\u0131k ve depremde y\u0131k\u0131lan Cumhuriyet Apartman\u0131’n\u0131n ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lad\u0131klar\u0131n\u0131 da ekledi. Edenred T\u00fcrkiye’de \u00d6zel G\u00fcnlere Unutulmayacak Hediyeler  Toplum olarak \u00f6nem verdi\u011fimiz Anneler G\u00fcn\u00fc, Babalar G\u00fcn\u00fc, D\u00fcnya Kad\u0131nlar g\u00fcn\u00fc gibi hi\u00e7bir \u00f6zel g\u00fcn Edenred’de atlanm\u0131yor ve kutlamalarda \u00e7al\u0131\u015fanlar\u0131n bir iyilik hareketinin par\u00e7as\u0131 olmas\u0131n\u0131 sa\u011flayarak onlara unutamayacaklar\u0131 bir hediye veriliyor. Bu kapsamda; Unicef, Dar\u00fc\u015f\u015fafaka ve Koruncuk Vakf\u0131 gibi sivil toplum kurulu\u015flar\u0131yla i\u015f birli\u011fine giderek \u00e7al\u0131\u015fanlar\u0131na bu vak\u0131flar\u0131n ba\u011f\u0131\u015f sonras\u0131 te\u015fekk\u00fcr sertifikalar\u0131ndan g\u00f6nderim ger\u00e7ekle\u015ftiriyor. Babalar G\u00fcn\u00fc’nde erkek \u00e7al\u0131\u015fanlar\u0131na babalar g\u00fcn\u00fc hediyesi olarak Dar\u00fc\u015f\u015fafaka’ya, Anneler G\u00fcn\u00fc’nde kad\u0131n \u00e7al\u0131\u015fanlar\u0131na anneler g\u00fcn\u00fc hediyesi olarak Unicef’e ba\u011f\u0131\u015fta bulunan \u015firket, D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc’nde ise kad\u0131n \u00e7al\u0131\u015fanlar\u0131na gelirinin Giri\u015fimci Kad\u0131nlar Derne\u011fi’ne ba\u011f\u0131\u015flanaca\u011f\u0131 ufak hediyeler al\u0131yor. Edenred T\u00fcrkiye Hakk\u0131nda:  T\u00fcrkiye’yi yemek kart\u0131 hizmeti ile tan\u0131\u015ft\u0131ran bir marka olan Edenred T\u00fcrkiye , yakla\u015f\u0131k 30 y\u0131ld\u0131r 25 bini a\u015fk\u0131n kurumsal m\u00fc\u015fterisinin 1,5 milyonu a\u015fk\u0131n \u00e7al\u0131\u015fan\u0131na 45 bin \u00fcye restoran ve kafede, binlerce akaryak\u0131t istasyonunda hizmet veriyor. “\u0130\u015f hayat\u0131n\u0131z\u0131n her g\u00fcn\u00fcnde yan\u0131n\u0131zday\u0131z” mottouyla yola \u00e7\u0131kan Edenred T\u00fcrkiye  \u015firketlere verimli bir kurumsal gider y\u00f6netimi sa\u011fl\u0131yor. Ticket  Restaurant Yemek Kart\u0131 ile \u00f6\u011fle yeme\u011fi harcamalar\u0131nda, Ticket  Car Akaryak\u0131t \u00c7\u00f6z\u00fcmleri ile akaryak\u0131t al\u0131mlar\u0131nda, Ticket  Compliments Hediye \u00c7ekleri ile te\u015fvik ve \u00f6d\u00fcllendirme programlar\u0131nda \u015firketlere ve \u00e7al\u0131\u015fanlara tasarruf sa\u011flayan maka, t\u00fcm i\u015f s\u00fcre\u00e7lerinde dijitalle\u015fme, Ar-Ge ve inovasyona \u00f6ncelik vererek bu alanlardaki yat\u0131r\u0131mlar\u0131yla sekt\u00f6r\u00fcnde farkl\u0131la\u015f\u0131yor. T\u00fcm alanlarda f\u0131rsat e\u015fitli\u011fini ve \u00e7e\u015fitlili\u011fini sa\u011flaman\u0131n \u00f6nemine inan\u0131yor ve sosyal ve ekonomik a\u00e7\u0131dan ba\u015far\u0131l\u0131 olan toplumlar\u0131n temeli oldu\u011funu d\u00fc\u015f\u00fcn\u00fcnen Edenred T\u00fcrkiye bu bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 resmile\u015ftirmek amac\u0131yla global d\u00fczeyde bir anla\u015fma olan “\u00c7e\u015fitlilik Bildirgesi”ni imzalayan \u015firketlerden biridir. Ederned T\u00fcrkiye’nin, \u00e7al\u0131\u015fanlar\u0131n\u0131n y\u00fczde 51’i kad\u0131n \u00e7al\u0131\u015fanlar olu\u015fturuyor. 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