{"id":1770,"date":"2026-04-20T18:03:09","date_gmt":"2026-04-20T18:03:09","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/eker-otizm-farkindalik-ayi-kapsaminda-urettigi-ambalajlariyla-farkindalik-yaratti"},"modified":"2026-04-20T18:03:09","modified_gmt":"2026-04-20T18:03:09","slug":"eker-otizm-farkindalik-ayi-kapsaminda-urettigi-ambalajlariyla-farkindalik-yaratti","status":"publish","type":"page","link":"","title":{"rendered":"Eker, Otizm Fark\u0131ndal\u0131k Ay\u0131 Kapsam\u0131nda \u00dcretti\u011fi Ambalajlar\u0131yla Fark\u0131ndal\u0131k Yaratt\u0131"},"content":{"rendered":"Eker S\u00fct \u00dcr\u00fcnleri, 2 Nisan D\u00fcnya Otizm Fark\u0131ndal\u0131k G\u00fcn\u00fc ve Otizm Fark\u0131ndal\u0131k Ay\u0131 kapsam\u0131nda \u00fcr\u00fcn ambalajlar\u0131n\u0131 otizme dikkat \u00e7eken \u00f6zel tasar\u0131mlarla yeniledi. Marka ayn\u0131 zamanda, “Otizmli Bireyler \u0130\u015f G\u00fcc\u00fcnde” (OB\u0130G) istihdam modeliyle de toplumsal fark\u0131ndal\u0131\u011fa katk\u0131 sunmaya devam ediyor.  S\u00fct ve s\u00fct \u00fcr\u00fcnleri sekt\u00f6r\u00fcnde faaliyet g\u00f6steren Eker , 2018 y\u0131l\u0131ndan bu yana Tohum Otizm Vakf\u0131  dan\u0131\u015fmanl\u0131\u011f\u0131nda s\u00fcrd\u00fcrd\u00fc\u011f\u00fc “Otizmli Bireyler \u0130\u015f G\u00fcc\u00fcnde”  (OB\u0130G) istihdam modeliyle bug\u00fcn 14 otizmli genci i\u015f hayat\u0131na kazand\u0131r\u0131yor. Nisan ay\u0131 boyunca raflarda yerini alacak \u00f6zel \u00fcr\u00fcn ambalajlar\u0131 ise bu kapsay\u0131c\u0131 yakla\u015f\u0131m\u0131 daha geni\u015f kitlelerle bulu\u015fturmay\u0131 ama\u00e7l\u0131yor. OB\u0130G modeliyle sekt\u00f6re ilham veren marka, bu y\u0131l da ambalajlar\u0131 arac\u0131l\u0131\u011f\u0131yla her yetene\u011fin de\u011ferli oldu\u011fu bir \u00e7al\u0131\u015fma k\u00fclt\u00fcr\u00fcn\u00fcn m\u00fcmk\u00fcn oldu\u011funu hat\u0131rlat\u0131yor.  

 OB\u0130G istihdam modeli, Eker’in \u00fcretim felsefesinin ayr\u0131lmaz bir par\u00e7as\u0131n\u0131 olu\u015fturuyor. Nisan ay\u0131 s\u00fcresince; Ayran, S\u00fczme Yo\u011furt, Kova Yo\u011furt ve Efsane Yo\u011furt \u00fcr\u00fcnlerinin ambalajlar\u0131nda yer alacak \u00f6zel mesajlarla, otizmli bireylerin sosyal ve ekonomik hayata kat\u0131l\u0131m\u0131n\u0131n \u00f6nemi vurgulan\u0131yor. Yenilenen ambalajlarda, “Otizmli \u00e7al\u0131\u015fma arkada\u015flar\u0131m\u0131zla birlikte \u00e7al\u0131\u015f\u0131yor, birlikte \u00fcretiyoruz!" ba\u015fl\u0131\u011f\u0131 dikkat \u00e7ekiyor. Devam\u0131nda yer alan; "Yan yana \u00e7al\u0131\u015f\u0131yor, omuz omuza \u00fcretiyoruz. Otizmli \u00e7al\u0131\u015fma arkada\u015flar\u0131m\u0131zla her yetene\u011fin de\u011fer g\u00f6rd\u00fc\u011f\u00fc, her katk\u0131n\u0131n anlam kazand\u0131\u011f\u0131 bir \u00e7al\u0131\u015fma k\u00fclt\u00fcr\u00fcn\u00fc b\u00fcy\u00fct\u00fcyoruz” mesaj\u0131, Eker’in \u00e7e\u015fitlili\u011fi ve kapsay\u0131c\u0131l\u0131\u011f\u0131 temel alan kurumsal de\u011ferlerini temsil ediyor. Projenin saha deneyimi "\u0130\u015f Ko\u00e7lu\u011fu E\u011fitim Kitab\u0131" ile literat\u00fcre kazand\u0131r\u0131ld\u0131   

 Eker, OB\u0130G modelinin s\u00fcrd\u00fcr\u00fclebilirli\u011fini kan\u0131tlamak ve bu ba\u015far\u0131l\u0131 \u00f6rne\u011fi di\u011fer kurumlara aktarmak amac\u0131yla saha deneyimlerini bilimsel bir kayna\u011fa d\u00f6n\u00fc\u015ft\u00fcrd\u00fc. Prof. Dr. Atilla Cavkaytar  ve Psk. Alperen A\u015fanbu\u011fa  taraf\u0131ndan haz\u0131rlanan "Otizmli Bireyler \u0130\u015f G\u00fcc\u00fcnde: \u0130\u015f Ko\u00e7lu\u011fu E\u011fitim Kitab\u0131",  projenin teorik ve pratik birikimini literat\u00fcre kazand\u0131r\u0131yor. \u0130\u015f ko\u00e7lar\u0131, insan kaynaklar\u0131 profesyonelleri ve i\u015fverenler i\u00e7in kapsaml\u0131 bir rehber niteli\u011fi ta\u015f\u0131yan bu eser; otizmli bireylerin i\u015f d\u00fcnyas\u0131na adaptasyon s\u00fcrecini bilimsel bir \u00e7er\u00e7evede ele al\u0131yor.   

Eker S\u00fct \u00dcr\u00fcnleri, her bireyin farkl\u0131l\u0131klar\u0131yla topluma de\u011fer katt\u0131\u011f\u0131na olan inanc\u0131yla, otizmli bireylerin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmay\u0131 hedefliyor. T\u00fcketiciler, nisan ay\u0131 boyunca market raflar\u0131nda yer alacak \u00f6zel tasar\u0131ml\u0131 Eker \u00fcr\u00fcnlerini tercih ederek, bu toplumsal d\u00f6n\u00fc\u015f\u00fcm hareketine destek verebiliyor. ","protected":false},"author":1,"featured_media":0,"parent":1770,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_links_to":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/eker-otizm-farkindalik-ayi-kapsaminda-urettigi-ambalajlariyla-farkindalik-yaratti","_links_to_target":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/eker-otizm-farkindalik-ayi-kapsaminda-urettigi-ambalajlariyla-farkindalik-yaratti"},"_links":{"self":[{"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/eker-otizm-farkindalik-ayi-kapsaminda-urettigi-ambalajlariyla-farkindalik-yaratti"}],"collection":[{"href":"urlver"}],"about":[{"href":""}],"author":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/eker-otizm-farkindalik-ayi-kapsaminda-urettigi-ambalajlariyla-farkindalik-yaratti"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/eker-otizm-farkindalik-ayi-kapsaminda-urettigi-ambalajlariyla-farkindalik-yaratti"}],"version-history":[{"count":164,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/eker-otizm-farkindalik-ayi-kapsaminda-urettigi-ambalajlariyla-farkindalik-yaratti"}],"predecessor-version":[{"id":1770,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/eker-otizm-farkindalik-ayi-kapsaminda-urettigi-ambalajlariyla-farkindalik-yaratti"}],"up":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/eker-otizm-farkindalik-ayi-kapsaminda-urettigi-ambalajlariyla-farkindalik-yaratti"}],"wp:attachment":[{"href":"https:\/\/www.kadindostumarkalar.org\/img\/blog\/eker-otizm-farkindalik-ayi-kapsaminda-urettigi-ambalajlariyla-farkindalik-yaratti-0-52834.png"}],"curies":[{"name":".Net","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}