{"id":1932,"date":"2026-06-30T17:57:15","date_gmt":"2026-06-30T17:57:15","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/esin-setol-ozen-tiryaki-consumer-brands-in-pazarlama-direktoru-oldu"},"modified":"2026-06-30T17:57:15","modified_gmt":"2026-06-30T17:57:15","slug":"esin-setol-ozen-tiryaki-consumer-brands-in-pazarlama-direktoru-oldu","status":"publish","type":"page","link":"","title":{"rendered":"Esin Setol \u00d6zen, Tiryaki Consumer Brands’in Pazarlama Direkt\u00f6r\u00fc Oldu"},"content":{"rendered":"Tiryaki Consumer Brands’in Pazarlama Direkt\u00f6rl\u00fc\u011f\u00fc g\u00f6revine Esin Setol \u00d6zen atand\u0131. Pazarlama alan\u0131nda 20 y\u0131l\u0131 a\u015fk\u0131n deneyime sahip olan \u00d6zen, yeni g\u00f6revinde \u015firketin t\u00fcketici markalar\u0131ndan olu\u015fan geni\u015f \u00fcr\u00fcn portf\u00f6y\u00fcn\u00fcn pazarlama stratejilerinden sorumlu olacak.   

 G\u0131da, tar\u0131m, hayvan beslenmesi, enerji, biyoend\u00fcstri, lojistik ve perakende alanlar\u0131nda global \u00f6l\u00e7ekte faaliyet g\u00f6steren Tiryaki Agro , T\u00fcrkiye yap\u0131lanmas\u0131 kapsam\u0131nda t\u00fcketici markalar\u0131 organizasyonunu g\u00fc\u00e7lendirmeye devam ediyor. Grubun T\u00fcrkiye yap\u0131lanmas\u0131 i\u00e7inde yer alan Tiryaki Consumer Brands ’in Pazarlama Direkt\u00f6rl\u00fc\u011f\u00fc g\u00f6revine Esin Setol \u00d6zen  getirildi. Setol \u00d6zen, yeni g\u00f6revi kapsam\u0131nda, Hasata, Yudum, S\u0131rma, Yudum Egemden, Brillo, Cielo, Sava  ve Vala  markalar\u0131ndan olu\u015fan geni\u015f \u00fcr\u00fcn portf\u00f6y\u00fcn\u00fcn t\u00fcm pazarlama stratejilerine liderlik edecek. Perakende ve h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri (FMCG) sekt\u00f6rlerinde 20 y\u0131l\u0131 a\u015fk\u0131n deneyime sahip olan Esin Setol \u00d6zen, kariyeri boyunca \u00e7oklu marka y\u00f6netimi, stratejik b\u00fcy\u00fcme, pazarlama ileti\u015fimi ve organizasyonel d\u00f6n\u00fc\u015f\u00fcm alanlar\u0131nda farkl\u0131 sorumluluklar \u00fcstlendi. Marka konumland\u0131rma, kategori stratejileri, t\u00fcketici odakl\u0131 b\u00fcy\u00fcme ve entegre pazarlama alanlar\u0131ndaki deneyimiyle \u00f6ne \u00e7\u0131kan Setol \u00d6zen, 2022-2025 y\u0131llar\u0131 aras\u0131nda Tiryaki Agro’nun t\u00fcketiciler ile bulu\u015fan ilk markas\u0131 olan Hasata ’n\u0131n Pazarlama M\u00fcd\u00fcr\u00fc olarak g\u00f6rev ald\u0131. ","protected":false},"author":1,"featured_media":0,"parent":1932,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_links_to":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/esin-setol-ozen-tiryaki-consumer-brands-in-pazarlama-direktoru-oldu","_links_to_target":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/esin-setol-ozen-tiryaki-consumer-brands-in-pazarlama-direktoru-oldu"},"_links":{"self":[{"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/esin-setol-ozen-tiryaki-consumer-brands-in-pazarlama-direktoru-oldu"}],"collection":[{"href":"urlver"}],"about":[{"href":""}],"author":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/esin-setol-ozen-tiryaki-consumer-brands-in-pazarlama-direktoru-oldu"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/esin-setol-ozen-tiryaki-consumer-brands-in-pazarlama-direktoru-oldu"}],"version-history":[{"count":102,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/esin-setol-ozen-tiryaki-consumer-brands-in-pazarlama-direktoru-oldu"}],"predecessor-version":[{"id":1932,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/esin-setol-ozen-tiryaki-consumer-brands-in-pazarlama-direktoru-oldu"}],"up":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/esin-setol-ozen-tiryaki-consumer-brands-in-pazarlama-direktoru-oldu"}],"wp:attachment":[{"href":"https:\/\/www.kadindostumarkalar.org\/img\/blog\/esin-setol-ozen-tiryaki-consumer-brands-in-pazarlama-direktoru-oldu-0-58240.jpg"}],"curies":[{"name":".Net","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}