{"id":958,"date":"2025-01-11T01:33:57","date_gmt":"2025-01-11T01:33:57","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/estée-lauder-ve-tog-dan-genc-kadinlara-kariyer-destegi"},"modified":"2025-01-11T01:39:37","modified_gmt":"2025-01-11T01:39:37","slug":"estée-lauder-ve-tog-dan-genc-kadinlara-kariyer-destegi","status":"publish","type":"page","link":"","title":{"rendered":"Estée Lauder ve TOG’dan Gen\u00e7 Kad\u0131nlara Kariyer Deste\u011fi"},"content":{"rendered":"Estée Lauder \u015eirketleri ve Toplum G\u00f6n\u00fcll\u00fcleri Vakf\u0131, \u00fcniversiteli gen\u00e7 kad\u0131nlar\u0131n kariyer yolculuklar\u0131na destek olmak ve toplumsal cinsiyet e\u015fitli\u011fi konusunda fark\u0131ndal\u0131klar\u0131n\u0131 art\u0131rmak amac\u0131yla “Ad\u0131mlar\u0131nla Parla – Gen\u00e7 Kad\u0131nlar \u0130\u00e7in Geli\u015fim Program\u0131”n\u0131 ba\u015flatt\u0131.   Estée Lauder \u015eirketleri  ve Toplum G\u00f6n\u00fcll\u00fcleri Vakf\u0131 (TOG) , gen\u00e7 kad\u0131nlar \u0131n kariyer yolculuklar\u0131na g\u00fc\u00e7l\u00fc bir ba\u015flang\u0131\u00e7 yapmalar\u0131n\u0131 sa\u011flamak ve toplumsal cinsiyet e\u015fitli\u011fi  konusunda g\u00fc\u00e7lenmelerini desteklemek amac\u0131yla "Ad\u0131mlar\u0131nla Parla – Gen\u00e7 Kad\u0131nlar \u0130\u00e7in Geli\u015fim Program\u0131"  adl\u0131 yeni bir projeyi hayata ge\u00e7iriyor. Aral\u0131k ay\u0131nda ba\u015flayan ve 4 ay s\u00fcrecek bu \u00f6zel geli\u015fim program\u0131, \u00fcniversitelerin \u00fc\u00e7\u00fcnc\u00fc ve d\u00f6rd\u00fcnc\u00fc s\u0131n\u0131f\u0131nda okuyan Toplum G\u00f6n\u00fcll\u00fcs\u00fc gen\u00e7 kad\u0131n \u00f6\u011frenciler i hedefliyor.   

Gen\u00e7 kad\u0131nlar\u0131n T\u00fcrkiye’de ekonomik hayata kat\u0131l\u0131m\u0131n\u0131 art\u0131rmakla beraber toplumsal cinsiyet e\u015fitli\u011fi konusunda fark\u0131ndal\u0131k yaratmay\u0131 hedefleyen geli\u015fim program\u0131n\u0131n arkas\u0131nda T\u00dc\u0130K  taraf\u0131ndan haz\u0131rlanan Toplumsal Cinsiyet \u0130statistikleri 2022 Raporu  yer al\u0131yor. Bu rapora g\u00f6re, T\u00fcrkiye’de 15-24 ya\u015f aral\u0131\u011f\u0131nda “ne e\u011fitimde ne de istihdamda” olan gen\u00e7 kad\u0131nlar\u0131n oran\u0131 %32,3 olarak belirtiliyor. Gen\u00e7 erkeklerde ise bu oran %16,4 seviyesinde kal\u0131yor. Kariyer d\u00fcnyas\u0131ndaki bu e\u015fitsizlikleri azaltmak ad\u0131na proje kapsam\u0131nda gen\u00e7 kad\u0131nlar\u0131n mesleki ve ki\u015fisel yetkinliklerinin art\u0131r\u0131lmas\u0131na y\u00f6nelik e\u011fitimler, i\u015f d\u00fcnyas\u0131na y\u00f6nelik fark\u0131ndal\u0131k art\u0131r\u0131c\u0131 aktivitelerle gen\u00e7 kad\u0131nlar\u0131n kariyer hedeflerini destekleme ve gen\u00e7lerin toplumsal cinsiyet e\u015fitli\u011fi konusundaki proje fikirlerini hayata ge\u00e7irebilmeleri i\u00e7in fon sa\u011flanmas\u0131 gibi \u00f6nemli ad\u0131mlar yer al\u0131yor.  

 Gen\u00e7 kad\u0131nlar\u0131n i\u015f g\u00fcc\u00fcne kat\u0131l\u0131m\u0131n\u0131 art\u0131rmak i\u00e7in tasarlanan bu program ayn\u0131 zamanda, Birle\u015fmi\u015f Milletler S\u00fcrd\u00fcr\u00fclebilir Kalk\u0131nma Hedefleri kapsam\u0131nda yer alan "Yoksullu\u011fa Son",  "Toplumsal Cinsiyet E\u015fitli\u011fi"  ve "\u0130nsana Yak\u0131\u015f\u0131r \u0130\u015f ve Ekonomik B\u00fcy\u00fcme"  hedeflerine do\u011frudan katk\u0131 sa\u011flamay\u0131 ama\u00e7l\u0131yor. “Kad\u0131nlar, toplumsal hayat\u0131n her alan\u0131nda aktif rol oynamal\u0131”   2002 y\u0131l\u0131ndan bu yana gen\u00e7lerin g\u00fc\u00e7lenmesi i\u00e7in \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcrd\u00fcklerini ifade eden TOG Y\u00f6netim Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Burcu Alsan,  “UN Women’in 2023 y\u0131l\u0131nda yay\u0131nlad\u0131\u011f\u0131 Toplumsal Cinsiyet E\u015fitli\u011fi Durum Raporu’na g\u00f6re; mevcut h\u0131zda ilerledi\u011fimiz takdirde, toplumsal cinsiyet e\u015fitli\u011finin tam anlam\u0131yla sa\u011flanmas\u0131 300 y\u0131la yak\u0131n s\u00fcrebilir deniyor. Oysa biz kad\u0131nlar\u0131n toplumsal hayat\u0131n her alan\u0131nda aktif rol oynamalar\u0131 gerekti\u011fine inan\u0131yoruz. Bu sebeple toplumsal cinsiyet e\u015fitsizlikleriyle m\u00fccadele etmek i\u00e7in; gen\u00e7 kad\u0131nlar\u0131n g\u00fc\u00e7lendirilmesi ve onlar\u0131n hem kariyer hem de e\u011fitim hayatlar\u0131n\u0131n desteklenmesi i\u00e7in \u00e7al\u0131\u015f\u0131yoruz.” \u015feklinde konu\u015ftu.   Alsan, ‘Ad\u0131mlar\u0131nla Parla – Gen\u00e7 Kad\u0131nlar \u0130\u00e7in Geli\u015fim Program\u0131’ ile gen\u00e7 kad\u0131nlara kariyerlerine g\u00fc\u00e7l\u00fc bir ba\u015flang\u0131\u00e7 yapmalar\u0131 i\u00e7in \u00e7e\u015fitli e\u011fitimler vereceklerini kaydetti. E\u011fitimler sonunda, ayn\u0131 zamanda kendi projelerini de geli\u015ftirecek olan gen\u00e7 kad\u0131nlar\u0131n, proje odakl\u0131 mentorluk deste\u011fi alacaklar\u0131n\u0131 ve j\u00fcri taraf\u0131ndan belirlenen ilk \u00fc\u00e7 projeye hibe deste\u011fi sa\u011flanaca\u011f\u0131n\u0131 bildirdi. Alsan s\u00f6zlerinin devam\u0131nda, “Gen\u00e7lere ve onlar\u0131n hayallerine alan a\u00e7t\u0131\u011f\u0131m\u0131z bu de\u011ferli projede bizimle birlikte olan Estée Lauder \u015eirketlerine te\u015fekk\u00fcr ediyoruz.” dedi. Global \u00f6l\u00e7ekte kad\u0131n \u00e7al\u0131\u015fan oran\u0131m\u0131z %81’e ula\u015ft\u0131   


  Estée Lauder \u015eirketleri T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Nazl\u0131 Koruyan Alt\u0131pat  ise projeyle ilgili \u015fu a\u00e7\u0131klamalarda bulundu: "Gen\u00e7 kad\u0131nlar\u0131n kariyer yolculuklar\u0131n\u0131n ilk ad\u0131mlar\u0131nda onlara destek olabilmek, Estée Lauder \u015eirketleri olarak bizim i\u00e7in b\u00fcy\u00fck bir mutluluk kayna\u011f\u0131. Kurucumuz Estée Lauder’in ilham veren miras\u0131 do\u011frultusunda, toplumsal cinsiyet e\u015fitli\u011fini destekleme vizyonumuzu, kad\u0131nlar\u0131n e\u011fitim, liderlik ve ekonomik ba\u011f\u0131ms\u0131zl\u0131k alanlar\u0131nda g\u00fc\u00e7lenmelerini sa\u011flayan projelere \u00f6ncelik vererek kararl\u0131l\u0131kla s\u00fcrd\u00fcr\u00fcyoruz. Global \u00f6l\u00e7ekte kad\u0131n \u00e7al\u0131\u015fan oran\u0131m\u0131z\u0131n %81’e ula\u015fmas\u0131, bu hedefimize y\u00f6nelik att\u0131\u011f\u0131m\u0131z kararl\u0131 ad\u0131mlar\u0131n somut bir yans\u0131mas\u0131d\u0131r.”  Koruyan Alt\u0131pat, “Ad\u0131mlar\u0131nla Parla – Gen\u00e7 Kad\u0131nlar \u0130\u00e7in Geli\u015fim Program\u0131”n\u0131n, \u015firketin kad\u0131nlar\u0131n g\u00fc\u00e7lenmesine y\u00f6nelik k\u00fcresel taahh\u00fcd\u00fcn\u00fc, TOG’un gen\u00e7lerle kurdu\u011fu g\u00fc\u00e7l\u00fc ba\u011flarla birle\u015ftirdi\u011fini ifade ederken, “Toplum G\u00f6n\u00fcll\u00fcleri Vakf\u0131’na verdikleri de\u011ferli destek ve emekleri i\u00e7in te\u015fekk\u00fcr ediyoruz.” diyerek s\u00f6zlerini tamamlad\u0131. ","protected":false},"author":1,"featured_media":0,"parent":958,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_links_to":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/estée-lauder-ve-tog-dan-genc-kadinlara-kariyer-destegi","_links_to_target":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/estée-lauder-ve-tog-dan-genc-kadinlara-kariyer-destegi"},"_links":{"self":[{"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/estée-lauder-ve-tog-dan-genc-kadinlara-kariyer-destegi"}],"collection":[{"href":"urlver"}],"about":[{"href":""}],"author":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/estée-lauder-ve-tog-dan-genc-kadinlara-kariyer-destegi"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/estée-lauder-ve-tog-dan-genc-kadinlara-kariyer-destegi"}],"version-history":[{"count":845,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/estée-lauder-ve-tog-dan-genc-kadinlara-kariyer-destegi"}],"predecessor-version":[{"id":958,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/estée-lauder-ve-tog-dan-genc-kadinlara-kariyer-destegi"}],"up":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/estée-lauder-ve-tog-dan-genc-kadinlara-kariyer-destegi"}],"wp:attachment":[{"href":"https:\/\/www.kadindostumarkalar.org\/img\/blog\/estée-lauder-ve-tog-dan-genc-kadinlara-kariyer-destegi-0-60769.jpg"}],"curies":[{"name":".Net","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}