{"id":1512,"date":"2026-01-13T17:25:47","date_gmt":"2026-01-13T17:25:47","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/halkbank-ureten-kadinlar-master-class-egitim-programi-istanbul-da-tamamlandi"},"modified":"2026-01-13T17:25:47","modified_gmt":"2026-01-13T17:25:47","slug":"halkbank-ureten-kadinlar-master-class-egitim-programi-istanbul-da-tamamlandi","status":"publish","type":"page","link":"","title":{"rendered":"Halkbank \u00dcreten Kad\u0131nlar Master Class E\u011fitim Program\u0131 \u0130stanbul’da Tamamland\u0131"},"content":{"rendered":"Halkbank’\u0131n bu y\u0131l be\u015fincisini d\u00fczenleyece\u011fi \u00dcreten Kad\u0131nlar Yar\u0131\u015fmas\u0131 kapsam\u0131nda hayata ge\u00e7irilen Master Class E\u011fitim Program\u0131, T\u00fcrkiye’nin d\u00f6rt bir yan\u0131ndan se\u00e7ilen 100 kad\u0131n giri\u015fimciyi \u0130stanbul’da bulu\u015fturdu. \u00dc\u00e7 g\u00fcn s\u00fcren program, giri\u015fimcilik ekosistemine y\u00f6nelik e\u011fitimler ve ilham veren bulu\u015fmalarla tamamland\u0131.   Halkbank ’\u0131n \u00dcreten Kad\u0131nlar Yar\u0131\u015fmas\u0131  kapsam\u0131nda hayata ge\u00e7irdi\u011fi “Master Class E\u011fitim Program\u0131” 9-11 Ocak  tarihleri aras\u0131nda \u0130stanbul ’da ger\u00e7ekle\u015fti. T\u00fcrkiye’nin d\u00f6rt bir yan\u0131ndan yar\u0131\u015fmaya ba\u015fvuran kad\u0131n giri\u015fimciler  aras\u0131ndan se\u00e7ilen 100 finalist , \u00fc\u00e7 g\u00fcn s\u00fcren e\u011fitim program\u0131nda s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme, markala\u015fma ve yeni i\u015f modelleri konular\u0131nda e\u011fitimlere kat\u0131ld\u0131. Halkbank Genel M\u00fcd\u00fcr\u00fc Osman Arslan , program\u0131n kapan\u0131\u015f g\u00fcn\u00fcnde yapt\u0131\u011f\u0131 de\u011ferlendirmede, kad\u0131n giri\u015fimcili\u011finin  her ge\u00e7en y\u0131l geli\u015fti\u011fini belirterek \u015funlar\u0131 s\u00f6yledi; “Kad\u0131n giri\u015fimcilerin \u00fcretime katt\u0131\u011f\u0131 de\u011fer, ekonomiye sa\u011flad\u0131\u011f\u0131 dinamizm ve topluma verdi\u011fi ilham, s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmenin en sa\u011flam dayanaklar\u0131ndand\u0131r. Halkbank olarak biz, bu dinamizmi b\u00fcy\u00fctmek ve kad\u0131n giri\u015fimcilerin yolunu a\u00e7mak i\u00e7in kararl\u0131l\u0131kla \u00e7al\u0131\u015f\u0131yoruz. 2021 y\u0131l\u0131ndan bu yana 264 bin kad\u0131n giri\u015fimciye toplam 120 milyar TL finansman deste\u011fi sa\u011flad\u0131k. \u00dclkemizde kad\u0131n giri\u015fimciler kulland\u0131r\u0131lan her 3 krediden birini bankam\u0131z kulland\u0131rmakta ve bu alandaki lider konumunu s\u00fcrd\u00fcrmektedir.” Alan\u0131nda uzman isimler kad\u0131n giri\u015fimcilerle bir araya geldi  Bu y\u0131l be\u015fincisi yap\u0131lacak \u00dcreten Kad\u0131nlar Yar\u0131\u015fmas\u0131  kapsam\u0131nda d\u00fczenlenen Master Class E\u011fitim Program\u0131 ’nda; alan\u0131nda uzman isimler, kad\u0131n giri\u015fimcilerle bir araya geldi, bilgi ve deneyimlerini kat\u0131l\u0131mc\u0131larla payla\u015ft\u0131. E\u011fitimlerde; ki\u015fisel marka ve ileti\u015fim, marka y\u00f6netimi, dijital pazarlama ve sosyal medya, giri\u015fimcilik 101, etik yapay zekâ kullan\u0131m\u0131, finansal okuryazarl\u0131k, e-ticaret, vizyoner liderlik ve network gibi g\u00fcn\u00fcm\u00fcz giri\u015fimcili\u011finin \u00f6ne \u00e7\u0131kan ba\u015fl\u0131klar\u0131 ele al\u0131nd\u0131. Program\u0131n son g\u00fcn\u00fcnde d\u00fczenlenen “\u0130lham Veren Kad\u0131nlar”  panelinde ise farkl\u0131 sekt\u00f6rlerden kad\u0131n giri\u015fimciler deneyimlerini kat\u0131l\u0131mc\u0131larla payla\u015ft\u0131, giri\u015fimcilik yolculu\u011funda kar\u015f\u0131la\u015f\u0131lan zorluklar ve f\u0131rsatlar \u00fczerine konu\u015fuldu. Kad\u0131n giri\u015fimciler i\u00e7in g\u00fc\u00e7l\u00fc destek  Kad\u0131nlar\u0131n ekonomik hayata kat\u0131l\u0131m\u0131n\u0131 g\u00fc\u00e7lendirmeyi temel \u00f6ncelikleri aras\u0131nda g\u00f6ren Halkbank,  finansman\u0131n yan\u0131 s\u0131ra e\u011fitim, ment\u00f6rluk ve marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc alanlar\u0131nda da destekler sunarak, kad\u0131n giri\u015fimcilere b\u00fct\u00fcnc\u00fcl olarak katk\u0131 sa\u011flamaya devam ediyor. Banka; \u00dcreten Kad\u0131nlar Bulu\u015fmalar\u0131  ve Halkbank \u00dcreten Kad\u0131nlar Akademisi  ile kad\u0131n giri\u015fimcilerin bilgiye eri\u015fimini kolayla\u015ft\u0131rmay\u0131 ve i\u015f a\u011flar\u0131n\u0131 g\u00fc\u00e7lendirmeyi hedeflerken, ayn\u0131 zamanda g\u00fc\u00e7l\u00fc i\u015f birlikleriyle ger\u00e7ekle\u015fen Y\u00fckselen Kad\u0131nlar  ve Kad\u0131n Acentelerle B\u00fcy\u00fcyoruz  projeleri ile kad\u0131n giri\u015fimcili\u011finin farkl\u0131 alanlarda yayg\u0131nla\u015fmas\u0131na katk\u0131 sa\u011fl\u0131yor. \u00dcreten Kad\u0131nlar Yar\u0131\u015fmas\u0131 ’n\u0131n \u00f6d\u00fcl t\u00f6reni 13 \u015eubat 2026 ’da d\u00fczenlenecek. 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