{"id":1868,"date":"2026-06-02T18:40:03","date_gmt":"2026-06-02T18:40:03","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/izmirli-girisimci-ilknur-evcan-trendyol-ile-markasini-yurt-disina-tasidi"},"modified":"2026-06-02T18:40:03","modified_gmt":"2026-06-02T18:40:03","slug":"izmirli-girisimci-ilknur-evcan-trendyol-ile-markasini-yurt-disina-tasidi","status":"publish","type":"page","link":"","title":{"rendered":"\u0130zmirli Giri\u015fimci \u0130lknur Evcan, Trendyol ile Markas\u0131n\u0131 Yurt D\u0131\u015f\u0131na Ta\u015f\u0131d\u0131"},"content":{"rendered":"Trendyol’un e-ticaret ve e-ihracat imkanlar\u0131yla b\u00fcy\u00fcyen kad\u0131n giri\u015fimciler aras\u0131nda yer alan \u0130lknur Evcan, evde ba\u015flad\u0131\u011f\u0131 \u00fcretim yolculu\u011funu bug\u00fcn 10 kad\u0131n\u0131n birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131 bir markaya d\u00f6n\u00fc\u015ft\u00fcrd\u00fc. Desen\u0130zmir markas\u0131yla ev tekstili \u00fcr\u00fcnleri \u00fcreten Evcan, \u00fcr\u00fcnlerini Trendyol arac\u0131l\u0131\u011f\u0131yla T\u00fcrkiye’nin yan\u0131 s\u0131ra yurt d\u0131\u015f\u0131ndaki m\u00fc\u015fterilere de ula\u015ft\u0131r\u0131yor.  Trendyol,  e-ticaret ile sundu\u011fu eri\u015fim imkân\u0131n\u0131, bug\u00fcn bir\u00e7ok yerel \u00fcreticinin hikâyesini bulundu\u011fu \u015fehirle s\u0131n\u0131rl\u0131 kalmaktan \u00e7\u0131kar\u0131p T\u00fcrkiye geneline ve s\u0131n\u0131rlar \u00f6tesine ta\u015f\u0131maya devam ediyor. \u0130zmirli giri\u015fimci \u0130lknur Evcan ’\u0131n hikâyesi de bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn dikkat \u00e7eken \u00f6rnekleri aras\u0131nda yer al\u0131yor. Evde ba\u015flad\u0131\u011f\u0131 \u00fcretim yolculu\u011funu Trendyol arac\u0131l\u0131\u011f\u0131yla b\u00fcy\u00fcten Evcan, markas\u0131n\u0131 yurt i\u00e7i ve yurt d\u0131\u015f\u0131na a\u00e7\u0131lan bir ev tekstili firmas\u0131na d\u00f6n\u00fc\u015ft\u00fcrd\u00fc.   

\u0130zmir’de ya\u015fayan ve iki \u00e7ocuk annesi olan Evcan’\u0131n tekstil alan\u0131nda herhangi bir deneyimi yoktu. K\u0131z\u0131n\u0131n do\u011fumunun ard\u0131ndan \u00e7al\u0131\u015fma hayat\u0131na ara veren Evcan’\u0131n giri\u015fimcilik yolculu\u011fu, evinde kulland\u0131\u011f\u0131 kendi el eme\u011fi masa servislerinin misafirlerinden ilgi g\u00f6rmesiyle ba\u015flad\u0131. \u00d6ncelikle internetteki videolar\u0131 izleyerek dikim \u00f6\u011frendi. \u0130lk ba\u015flarda evinde \u00fcreterek ba\u015flad\u0131. Annesi ile bir arkada\u015f\u0131, markan\u0131n ilk ekibini olu\u015fturdular. Markan\u0131n \u00e7\u0131k\u0131\u015f \u00fcr\u00fcn\u00fc Amerikan servisler oldu. Sa\u011flam, leke tutmayan ve uzun s\u00fcre kullan\u0131labilen suplalar k\u0131sa s\u00fcrede kullan\u0131c\u0131lar\u0131n ilgisini \u00e7ekti.   

Evde ba\u015flayan bu \u00fcretim, zamanla bir at\u00f6lyeye ta\u015f\u0131nd\u0131. Pandemi d\u00f6neminde ev ya\u015fam\u0131na ve sofra d\u00fczenine artan ilgi, Desen\u0130zmir ’in b\u00fcy\u00fcmesini h\u0131zland\u0131rd\u0131. E\u015fi ve \u00e7ocuklar\u0131ndan b\u00fcy\u00fck destek g\u00f6rd\u00fc\u011f\u00fcn\u00fc belirten \u0130lknur Evcan, evden at\u00f6lyeye ge\u00e7i\u015f i\u00e7in “Bir y\u0131l kadar evde \u00e7al\u0131\u015ft\u0131ktan sonra k\u00fc\u00e7\u00fck bir yer tutma ihtiyac\u0131 do\u011fdu” diye konu\u015fuyor.    

\u00dcretimin merkezinde kad\u0131nlar var   

 


 Bug\u00fcn Desen\u0130zmir, 10 kad\u0131n\u0131n birlikte \u00fcretim yapt\u0131\u011f\u0131 bir markaya d\u00f6n\u00fc\u015fm\u00fc\u015f durumda. \u0130lknur Evcan, \u00fc\u00e7 ki\u015fiyle ba\u015flayan yolculu\u011fun hikâyesini "Kad\u0131nlar\u0131n g\u00fcc\u00fcn\u00fc burada \u00e7ok iyi hissedebiliyorsunuz. Mesela i\u015flerimiz artt\u0131k\u00e7a \u00fcr\u00fcnleri ta\u015f\u0131yabilmek i\u00e7in forklift sat\u0131n ald\u0131k, at\u00f6lyede forklift kullanmay\u0131 \u00f6\u011frendik. Farkl\u0131 diki\u015f teknikleri, yeni modeller, tasar\u0131mlar \u00e7\u0131kard\u0131k. Lisede ba\u015flayan tasar\u0131m merak\u0131m\u0131n buralara geldi\u011fine annem hala inanam\u0131yor. Hem k\u0131z\u0131m\u0131n hem o\u011flumun anneleriyle gurur duymas\u0131, benim i\u00e7in her \u015feyden de\u011ferli" s\u00f6zleriyle anlat\u0131yor. “Trendyol bize \u00e7ok g\u00fczel bir yol a\u00e7t\u0131”   

 Evcan i\u00e7in Trendyol, bu yolculukta \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131 oldu. Evcan’\u0131n \u00fcr\u00fcnleri, Trendyol arac\u0131l\u0131\u011f\u0131yla yaln\u0131zca T\u00fcrkiye’nin farkl\u0131 \u015fehirlerindeki m\u00fc\u015fterilere de\u011fil, yurt d\u0131\u015f\u0131ndaki m\u00fc\u015fterilere de ula\u015fmaya ba\u015flad\u0131. Supla, runner, k\u0131rlent, \u00e7ocuk supla ve masa \u00f6rt\u00fcs\u00fc gibi \u00fcr\u00fcnler, e-ticaret ve e-ihracat sayesinde \u0130zmir’deki at\u00f6lyeden farkl\u0131 \u00fclkelere uzanan bir yolculu\u011fa \u00e7\u0131kt\u0131.  

 \u00dcretim taraf\u0131nda kendine g\u00fcvendi\u011fini ancak pazarlama ve geni\u015f m\u00fc\u015fteri kitlelerine ula\u015fma konusunda zorland\u0131\u011f\u0131n\u0131 belirten Evcan, e-ticaret ve e-ihracat\u0131n markas\u0131na katt\u0131\u011f\u0131 de\u011feri \u015fu s\u00f6zlerle ifade ediyor: “\u0130yi bir pazarlamac\u0131 de\u011filim, iyi bir \u00fcreticiyim. Trendyol benim i\u00e7in \u00fcr\u00fcnlerimi geni\u015f m\u00fc\u015fteri kitlesine ula\u015ft\u0131rmam\u0131 destekleyen muhte\u015fem bir ad\u0131m oldu, hayat\u0131ma \u00e7ok \u015fey katt\u0131. E-ihracat\u0131 hayal gibi g\u00f6r\u00fcyordum. Tek tu\u015fla yurt d\u0131\u015f\u0131na \u00fcr\u00fcn g\u00f6nderebilmek bana \u00e7ok uzak geliyordu. Ger\u00e7ekle\u015ftikten sonra bile hâlâ inanam\u0131yorum. Trendyol bize \u00e7ok g\u00fczel bir yol a\u00e7t\u0131.” ","protected":false},"author":1,"featured_media":0,"parent":1868,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_links_to":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/izmirli-girisimci-ilknur-evcan-trendyol-ile-markasini-yurt-disina-tasidi","_links_to_target":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/izmirli-girisimci-ilknur-evcan-trendyol-ile-markasini-yurt-disina-tasidi"},"_links":{"self":[{"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/izmirli-girisimci-ilknur-evcan-trendyol-ile-markasini-yurt-disina-tasidi"}],"collection":[{"href":"urlver"}],"about":[{"href":""}],"author":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/izmirli-girisimci-ilknur-evcan-trendyol-ile-markasini-yurt-disina-tasidi"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/izmirli-girisimci-ilknur-evcan-trendyol-ile-markasini-yurt-disina-tasidi"}],"version-history":[{"count":98,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/izmirli-girisimci-ilknur-evcan-trendyol-ile-markasini-yurt-disina-tasidi"}],"predecessor-version":[{"id":1868,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/izmirli-girisimci-ilknur-evcan-trendyol-ile-markasini-yurt-disina-tasidi"}],"up":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/izmirli-girisimci-ilknur-evcan-trendyol-ile-markasini-yurt-disina-tasidi"}],"wp:attachment":[{"href":"https:\/\/www.kadindostumarkalar.org\/img\/blog\/izmirli-girisimci-ilknur-evcan-trendyol-ile-markasini-yurt-disina-tasidi-0-81999.jpg"}],"curies":[{"name":".Net","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}