{"id":1031,"date":"2025-03-10T17:17:35","date_gmt":"2025-03-10T17:17:35","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/jumbo-8-mart-ta-kadinlarin-emegini-sofraya-tasidi"},"modified":"2025-03-10T17:22:07","modified_gmt":"2025-03-10T17:22:07","slug":"jumbo-8-mart-ta-kadinlarin-emegini-sofraya-tasidi","status":"publish","type":"page","link":"","title":{"rendered":"Jumbo, 8 Mart’ta Kad\u0131nlar\u0131n Eme\u011fini Sofraya Ta\u015f\u0131d\u0131"},"content":{"rendered":"Jumbo, 8 Mart D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc’n\u00fc kad\u0131n \u00fcreticileri destekledi\u011fi \u00f6zel bir sofra etkinli\u011fiyle kutlad\u0131.    

Kad\u0131n istihdam\u0131  ve kad\u0131n \u00fcreticiler e destek veren Jumbo,  8 Mart D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc ’n\u00fc gastronomi d\u00fcnyas\u0131na de\u011fer katan kad\u0131nlar\u0131n yan\u0131nda olarak kar\u015f\u0131lad\u0131. T\u00fcrkiye’nin ilk kad\u0131n ate\u015f ba\u015f\u0131 \u015fefi  Yaren \u00c7arpar  gecede kad\u0131n \u00fcreticilerin eme\u011fiyle haz\u0131rlad\u0131\u011f\u0131 \u00f6zel men\u00fcy\u00fc davetlilere sundu.  

 Etkinlikte sunulan men\u00fc, T\u00fcrkiye’nin d\u00f6rt bir yan\u0131ndan kad\u0131n \u00fcreticilerin el eme\u011fi \u00fcr\u00fcnleriyle haz\u0131rland\u0131. Yerel kad\u0131n \u00fcreticilerin \u00fcretti\u011fi zeytinya\u011f\u0131ndan ev yap\u0131m\u0131 soslara, organik sebzelerden baharatlara  kadar t\u00fcm lezzetler kad\u0131n eme\u011finin \u00fcr\u00fcn\u00fc olarak masadaki yerini ald\u0131. Bu vurguyla Jumbo, gastronominin her a\u015famas\u0131nda kad\u0131nlar\u0131n katk\u0131s\u0131 oldu\u011funu somut bir \u015fekilde g\u00f6stermi\u015f oldu.  

 Etkinlik kapsam\u0131nda, gastronomi sekt\u00f6r\u00fcne eme\u011fiyle fark yaratan ba\u015far\u0131l\u0131 kad\u0131nlar ayn\u0131 sofrada bulu\u015ftu. Grup Pazarlama Direkt\u00f6r\u00fc Selda Sakaro\u011flu Solak’ \u0131n   ev sahipli\u011finde ger\u00e7ekle\u015fen davete, gastronomi d\u00fcnyas\u0131ndan isimler kat\u0131ld\u0131. Konu\u015fmalarda gastronomide ve hayat\u0131n her alan\u0131nda kad\u0131n eme\u011finin \u00f6nemi, toplumsal cinsiyet e\u015fitli\u011finin i\u015f g\u00fcc\u00fcne ve ekonomiye katt\u0131\u011f\u0131 de\u011fer vurguland\u0131.  

 “Her Masada Var\u0131z” Kampanyas\u0131n\u0131 Tan\u0131tt\u0131    

 Jumbo 8 Mart D\u00fcnya Emek\u00e7i Kad\u0131nlar G\u00fcn\u00fc i\u00e7in kad\u0131n eme\u011finin de\u011feri “Her Masada Var\u0131z” \u0131 tan\u0131tt\u0131. Her Masada Var\u0131z ile Jumbo, t\u00fcm sofralarda kad\u0131n eme\u011finin  izinin oldu\u011fu konusunda fark\u0131ndal\u0131k yaratmak istiyor. Kampanya, \u00f6n\u00fcm\u00fczdeki g\u00fcnlerde sosyal medya ve dijital platformlar \u00fczerinden #HerMasadaVar\u0131z  etiketiyle ba\u015flat\u0131lacak.  

 Jumbo, ge\u00e7ti\u011fimiz y\u0131llarda hayata ge\u00e7irdi\u011fi #TersiM\u00fcmk\u00fcn  projesi ile kad\u0131nlar\u0131n \u00fcretimde ve i\u015f d\u00fcnyas\u0131nda daha fazla yer almas\u0131n\u0131 her zaman destekledi\u011fini ve markadaki kad\u0131n istihdam  oran\u0131n\u0131n %68,5 oldu\u011funun alt\u0131n\u0131 \u00e7izmi\u015fti.  

 Jumbo \u015fimdi ise Her Masada Var\u0131z   ileti\u015fimi ile kad\u0131n eme\u011fine verdi\u011fi deste\u011fi bir ad\u0131m daha ileri ta\u015f\u0131yarak, bu deste\u011fin s\u00fcreklili\u011fini g\u00f6steriyor. Bu yeni ileti\u015fim  markan\u0131n ge\u00e7mi\u015fte ba\u015flatt\u0131\u011f\u0131 projelerle yakalad\u0131\u011f\u0131 ivmeyi s\u00fcrd\u00fcrerek kad\u0131n odakl\u0131 sosyal sorumluluk alan\u0131nda kal\u0131c\u0131 bir etki yaratma hedefinin \u00f6nemli bir par\u00e7as\u0131 olarak g\u00f6r\u00fcl\u00fcyor. “Hedefimiz, her alanda kad\u0131n elinin ve eme\u011finin daha fazla g\u00f6r\u00fcn\u00fcr olmas\u0131”   Jumbo Pazarlama Direkt\u00f6r\u00fc Selda Sakaro\u011flu Solak, etkinlikte yapt\u0131\u011f\u0131 konu\u015fmas\u0131nda \u015funlar\u0131 s\u00f6yledi: “Ge\u00e7ti\u011fimiz y\u0131llarda ba\u015flatt\u0131\u011f\u0131m\u0131z #TersiM\u00fcmk\u00fcn  projesiyle i\u015f hayat\u0131nda kad\u0131n istihdam\u0131na dikkat \u00e7ekmi\u015ftik.. Bu sene ise ‘Her Masada Var\u0131z’  diyerek, gastronomi d\u00fcnyas\u0131nda kad\u0131n eme\u011finin her sofrada yer alabilece\u011fine dikkat \u00e7ekmek istedik. D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc’ne \u00f6zel bu sofrada, eme\u011fiyle fark yaratan kad\u0131nlarla bir araya gelmek hepimiz i\u00e7in \u00e7ok de\u011ferliydi. \u0130nan\u0131yoruz ki bu birliktelik, sekt\u00f6r\u00fcm\u00fczde ve toplumda ger\u00e7ek de\u011fi\u015fimin anahtar\u0131 olacak. Bundan sonraki hedefimiz, gastronomi dahil her alanda kad\u0131n elinin ve eme\u011finin daha fazla g\u00f6r\u00fcn\u00fcr olmas\u0131. Jumbo olarak, kad\u0131n eme\u011fini destekleyen \u00e7al\u0131\u015fmalar\u0131 s\u00fcrekli hale getirerek bu de\u011fi\u015fime \u00f6nc\u00fcl\u00fck etmeye devam edece\u011fiz.”  

 Jumbo, kad\u0131n eme\u011finin gastronomi d\u00fcnyas\u0131nda daha g\u00f6r\u00fcn\u00fcr olmas\u0131 i\u00e7in gelece\u011fe y\u00f6nelik hedeflerini de b\u00fcy\u00fcyerek s\u00fcrd\u00fcr\u00fcyor. Marka, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde daha fazla kad\u0131n \u00fcreticiyle i\u015f birli\u011fi yaparak \u00fcr\u00fcn portf\u00f6y\u00fcn\u00fc zenginle\u015ftirmeyi, kad\u0131n ba\u015far\u0131 \u00f6yk\u00fclerini farkl\u0131 platformlarda g\u00f6r\u00fcn\u00fcr k\u0131lmay\u0131 ve sekt\u00f6rde kad\u0131n liderli\u011fi ni destekleyen projelere yat\u0131r\u0131m yapmay\u0131 planl\u0131yor. ","protected":false},"author":1,"featured_media":0,"parent":1031,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_links_to":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/jumbo-8-mart-ta-kadinlarin-emegini-sofraya-tasidi","_links_to_target":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/jumbo-8-mart-ta-kadinlarin-emegini-sofraya-tasidi"},"_links":{"self":[{"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/jumbo-8-mart-ta-kadinlarin-emegini-sofraya-tasidi"}],"collection":[{"href":"urlver"}],"about":[{"href":""}],"author":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/jumbo-8-mart-ta-kadinlarin-emegini-sofraya-tasidi"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/jumbo-8-mart-ta-kadinlarin-emegini-sofraya-tasidi"}],"version-history":[{"count":582,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/jumbo-8-mart-ta-kadinlarin-emegini-sofraya-tasidi"}],"predecessor-version":[{"id":1031,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/jumbo-8-mart-ta-kadinlarin-emegini-sofraya-tasidi"}],"up":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/jumbo-8-mart-ta-kadinlarin-emegini-sofraya-tasidi"}],"wp:attachment":[{"href":"https:\/\/www.kadindostumarkalar.org\/img\/blog\/jumbo-8-mart-ta-kadinlarin-emegini-sofraya-tasidi-0-87653.jpg"}],"curies":[{"name":".Net","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}