{"id":921,"date":"2024-12-24T12:38:57","date_gmt":"2024-12-24T12:38:57","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/kadin-dostu-markalar-platformunun-10-dijital-kitabi-sozler-ve-stratejiler-yayinda"},"modified":"2024-12-26T16:14:31","modified_gmt":"2024-12-26T16:14:31","slug":"kadin-dostu-markalar-platformunun-10-dijital-kitabi-sozler-ve-stratejiler-yayinda","status":"publish","type":"page","link":"","title":{"rendered":"KADIN DOSTU MARKALAR PLATFORMU’NUN 10. D\u0130J\u0130TAL K\u0130TABI ‘S\u00d6ZLER VE STRATEJ\u0130LER’ YAYINDA"},"content":{"rendered":"Kad\u0131n Dostu Markalar Platformu, 2024 y\u0131l\u0131n\u0131n son dijital yay\u0131n\u0131 olan ‘S\u00f6zler ve Stratejiler’ Kitab\u0131’n\u0131 okuyucular\u0131yla bulu\u015fturdu. Platformun 10. dijital kitab\u0131 olma \u00f6zelli\u011fini ta\u015f\u0131yan ‘S\u00f6zler ve Stratejiler’, T\u00fcrkiye’deki \u015firketlerin markala\u015fma ve pazarlama stratejilerindeki yenilik\u00e7i uygulamalar\u0131 ve gelece\u011fe y\u00f6nelik planlar\u0131n\u0131 derinlemesine ele al\u0131yor.  Kad\u0131n Dostu Markalar Platformu, 2024 y\u0131l\u0131nda haz\u0131rlad\u0131\u011f\u0131 son dijital yay\u0131n\u0131 olan ‘S\u00f6zler ve Stratejiler’ kitab\u0131n\u0131 okuyucular\u0131yla bulu\u015fturdu. Yay\u0131n hayat\u0131na ba\u015flad\u0131\u011f\u0131 g\u00fcnden bu yana, T\u00fcrkiye ekonomisi ne ve i\u015f d\u00fcnyas\u0131 na, farkl\u0131 sekt\u00f6rlerde ve i\u00e7eriklerde dijital yay\u0131nlar kazand\u0131ran Kad\u0131n Dostu Markalar Platformu’nun 10. dijital kitab\u0131 ‘S\u00f6zler ve Stratejiler’ oldu. Dijital Fark\u0131ndal\u0131k Kitapl\u0131\u011f\u0131’na her y\u0131l yeni dijital yay\u0131nlar ekleyen Kad\u0131n Dostu Markalar Platformu, 2024’\u00fcn son yay\u0131n\u0131 olan ‘S\u00f6zler ve Stratejiler’ ile T\u00fcrkiye’deki b\u00fcy\u00fck \u015firketlerin markala\u015fma ve pazarlama alan\u0131nda hayata ge\u00e7irdikleri yenilik\u00e7i uygulamalar\u0131 ve bu alana y\u00f6nelik gelecek planlar\u0131n\u0131 sayfalar\u0131na ta\u015f\u0131d\u0131. T\u00fcrkiye’nin pazarlama liderleri ‘S\u00f6zler ve Stratejiler’ dijital kitab\u0131n\u0131n sayfalar\u0131nda; dijital pazarlama ve m\u00fckemmel m\u00fc\u015fteri memnuniyeti alan\u0131nda ald\u0131klar\u0131 aksiyonlar hakk\u0131nda bilgi verirken, yenilik\u00e7i ve inovatif \u00fcr\u00fcnler sunarak nas\u0131l pazar hakimiyetlerini art\u0131rd\u0131klar\u0131n\u0131 aktard\u0131lar. “S\u00f6zler ve Stratejiler kitab\u0131m\u0131z ile 2025 y\u0131l\u0131na ad\u0131m at\u0131yoruz”  2021 y\u0131l\u0131ndan bug\u00fcne Platform b\u00fcnyesindeki Fark\u0131ndal\u0131k Kitapl\u0131\u011f\u0131’nda yay\u0131nlad\u0131klar\u0131 dijital kitaplara s\u00fcrekli yenilerini eklediklerini a\u00e7\u0131klayan Kad\u0131n Dostu Markalar Platformu Genel M\u00fcd\u00fcr\u00fc ve Kurucusu Nazl\u0131 Demirel , de\u011fer odakl\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131n t\u00fcm\u00fcn\u00fc, fark\u0131ndal\u0131klar\u0131 besleyen ve g\u00fc\u00e7lendiren birer yap\u0131ta d\u00f6n\u00fc\u015ft\u00fcrd\u00fcklerini vurgulad\u0131. 5. y\u0131l\u0131na giren Kad\u0131n Dostu Markalar Platformu’nun geride ar\u015fiv niteli\u011finde 10 \u00f6zel eser b\u0131rakman\u0131n gururunu ya\u015fad\u0131\u011f\u0131n\u0131 s\u00f6yleyen Nazl\u0131 Demirel, “Yeni umutlarla, yeniliklerle ve ilham verici marka ba\u015far\u0131 hikayeleriyle dolu S\u00f6zler ve Stratejiler kitab\u0131m\u0131z ile 2025 y\u0131l\u0131na ad\u0131m at\u0131yoruz. 2025 y\u0131l\u0131n\u0131n, hepimiz i\u00e7in daha e\u015fitlik\u00e7i, daha kapsay\u0131c\u0131 ve daha s\u00fcrd\u00fcr\u00fclebilir bir gelece\u011fin in\u015fas\u0131na vesile olmas\u0131n\u0131 diliyoruz” diye konu\u015ftu.  B\u00fcy\u00fck bir \u00e7o\u011funlu\u011funu i\u015f d\u00fcnyas\u0131n\u0131n se\u00e7kin kitlelerinden m\u00fcte\u015fekkil ara\u015ft\u0131rmac\u0131 gruplar\u0131n ve \u00f6\u011frencilerin olu\u015fturdu\u011fu okurlar\u0131 taraf\u0131ndan da s\u0131k\u0131 takibe al\u0131nan dijital kitaplar\u0131 ile ayda ortalama 450 bin okura ula\u015ft\u0131klar\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Demirel, daha e\u015fitlik\u00e7i ve s\u00fcrd\u00fcr\u00fclebilir bir gelece\u011fi in\u015fa etmek i\u00e7in 2025 y\u0131l\u0131nda bir\u00e7ok anlaml\u0131 projeye ve dijital yay\u0131na imza atmay\u0131 planlad\u0131klar\u0131n\u0131 s\u00f6zlerine ekledi.  Markalar\u0131n pazarlama planlar\u0131 ‘S\u00f6zler ve Stratejiler’ Kitab\u0131’nda!   Kad\u0131n Dostu Markalar Platformu’nun www.kadindostumarkalar.org web sitesinde yay\u0131na giren ‘S\u00f6zler ve Stratejiler’ kitab\u0131nda 27 b\u00fcy\u00fck \u015firketin pazarlama ve markala\u015fma hikâyesi yer buldu. Kitapta r\u00f6portajlar\u0131yla yer alan \u015firketlerin liderleri aras\u0131nda; Abdi \u0130brahim  \u0130nsan Kaynaklar\u0131, Kurumsal \u0130leti\u015fim ve S\u00fcrd\u00fcr\u00fclebilirlik Grup Ba\u015fkan\u0131 Dr. Mustafa O\u011fuzcan B\u00fclb\u00fcl,  Acme Holding  Pazarlama Direkt\u00f6r\u00fc Cem \u015een, Akkim  \u0130nsan Kaynaklar\u0131 Direkt\u00f6r\u00fc G\u00f6khan Ata Okutan, Alpay Mermer  Y\u00f6netim Kurulu Ba\u015fkan\u0131 Melike Alpay \u00d6zmen, Bor\u00e7elik  \u0130nsan Kaynaklar\u0131 ve Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc Derya Demirer, Defacto  Pazarlama ve Sat\u0131\u015ftan Sorumlu Genel M\u00fcd\u00fcr\u00fc Bar\u0131\u015f S\u00f6nmez, Desa  Y\u00f6netim Kurulu \u00dcyesi Bur\u00e7ak \u00c7elet, Dimes  CMO’su Duygu S\u00fcleymano\u011flu, Epsan Plastik  Pazarlama M\u00fcd\u00fcr\u00fc & S\u00fcrd\u00fcr\u00fclebilirlik Komitesi Ba\u015fkan\u0131 G\u00fclbin Efe \u00c7evik, Flo Ma\u011fazac\u0131l\u0131k  Pazarlama ve B\u00fcy\u00fcme Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 G\u00f6k\u00e7e Kunt, Flokser Kimya  Genel M\u00fcd\u00fcr\u00fc Ekin T\u00fckek, \u0130noksan  Sat\u0131\u015f ve Pazarlama Genel M\u00fcd\u00fcr\u00fc Esra Altay Batk\u0131n, \u0130\u015fNet  Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Ayt\u00fcl Sepetci, Kaleseramik  Pazarlama Direkt\u00f6r\u00fc Zeliha \u00d6zay Yurdatap, Karaca  S\u00fcrd\u00fcr\u00fclebilirlik Y\u00f6neticisi \u0130rem Do\u011fu, Kariyer.net  CEO’su Fatih Uysal, Kurtsan  \u015eirketler Grubu \u0130cradan Sorumlu Y\u00f6netim Kurulu \u00dcyesi Duygu Nahum, Lenovo T\u00fcrkiye  Pazarlama ve \u0130leti\u015fimden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Banu Soyak, Lezita  Pazarlama M\u00fcd\u00fcr\u00fc Fato\u015f Nacar, Lufian  Y\u00f6netim Kurulu Başkan\u0131 Mehmet Emin Gümüştepe, Netcad  Pazarlama ve Strateji Direkt\u00f6r\u00fc Sedef Ruken K\u00fc\u00e7\u00fck, P&G T\u00fcrkiye,  Kafkasya ve Orta Asya Y\u00f6netim Kurulu \u00dcyesi ve K\u0131demli \u0130nsan Kaynaklar\u0131 Direkt\u00f6r\u00fc M\u0131sra Meri\u00e7ten, Penti  CMO’su Cristina Polini, Petlas  Genel M\u00fcd\u00fcr\u00fc Hakan Yaln\u0131z, Pluxee T\u00fcrkiye  CEO’su Eda Uluca \u00d6zcan, Selen Kozmetik  CEO ve URBAN Care  Marka Kurucusu Selen Yorgun Tavit, Yorglass  Y\u00f6netim Kurulu Ba\u015fkan\u0131 Semavi Yorganc\u0131lar  yer ald\u0131. Ayr\u0131ca Kad\u0131n Dostu Markalar Akademi Direkt\u00f6r\u00fc Buket G\u00fcngen,  Marka Konseyi Ba\u015fkan\u0131 & Brandmap Genel Yay\u0131n Y\u00f6netmeni & BS\u0130 Marka Dan\u0131\u015fman\u0131 B\u00fclent Fidan,  E\u011fitmen & Dan\u0131\u015fman Cans\u0131n Duman , Markam Dan\u0131\u015fmanl\u0131k Kurucusu G\u00fcven Bor\u00e7a,  Y\u00f6netim Dan\u0131\u015fman\u0131 & Yazar & E\u011fitmen Hakan Okay, \u00dcst\u00fcn Patent  Kurucusu \u00d6zlem Arslan Kart , Akademisyen & Yazar Yavuz Odaba\u015f\u0131  da haz\u0131rlad\u0131klar\u0131 makalelerle, kitab\u0131n giri\u015f b\u00f6l\u00fcm\u00fcnde T\u00fcrkiye’de markala\u015fma ve pazarlaman\u0131n yeni trendleri ve gelece\u011fini yorumlad\u0131lar.  Kad\u0131n Dostu Markalar Platformu’nun Dijital Fark\u0131ndal\u0131k Kitapl\u0131\u011f\u0131’nda ise en son yay\u0131na ald\u0131\u011f\u0131 ‘S\u00f6zler ve Stratejiler’ kitab\u0131n\u0131n yan\u0131 s\u0131ra; ‘T\u00fcrkiye Ekonomisinin Kad\u0131n Liderleri 2021’, ‘Teknolojide Kad\u0131n G\u00fcc\u00fc’, ‘Enerjide Kad\u0131n G\u00fcc\u00fc’, ‘Dijital D\u00f6n\u00fc\u015f\u00fcm\u00fcn Kad\u0131n Liderleri’, ‘T\u00fcrkiye’nin Kad\u0131n Giri\u015fimcileri’, ‘\u0130hracatta Fark Yaratan Kad\u0131nlar’, ‘Cumhuriyetin 100. Y\u0131l\u0131n\u0131 Ayd\u0131nlatan Kad\u0131n Dostu Markalar’, ‘T\u00fcrkiye Ekonomisinin Kad\u0131n Liderleri 2024’ ve ‘\u0130nsan ve K\u00fclt\u00fcr’  dijital kitaplar\u0131 da hala okuyucular taraf\u0131ndan ilgiyle takip ediliyor. S\u00f6zler ve Stratejiler kitab\u0131n\u0131n haz\u0131rl\u0131k s\u00fcre\u00e7lerinde desteklerini esirgemeyen ve yay\u0131na al\u0131nmas\u0131na katk\u0131 sunan AKK\u0130M K\u0130MYA, BEYO\u011eLU \u00c7\u0130KOLATA, BIG CHEFS, DESA DER\u0130, EPSAN, EVERHUB, HCA M\u0130MARLIK, \u0130\u015eNET, KALE SERAM\u0130K, KARACA, KAR\u0130YER.NET, LUFIAN, PLUXEE, \u00dcST\u00dcN PATENT, YORGLASS ’ a te\u015fekk\u00fcrlerimizle…. 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