{"id":507,"date":"2022-10-25T13:27:02","date_gmt":"2022-10-25T13:27:02","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/kaleseramikte-ust-duzey-atama-kasia-ozgen"},"modified":"2022-10-25T13:28:50","modified_gmt":"2022-10-25T13:28:50","slug":"kaleseramikte-ust-duzey-atama-kasia-ozgen","status":"publish","type":"page","link":"","title":{"rendered":"KALESERAM\u0130K’TE \u00dcST D\u00dcZEY ATAMA: KAS\u0130A \u00d6ZGEN"},"content":{"rendered":"Kaleseramik Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131l\u0131\u011f\u0131 g\u00f6revine Kasia \u00d6zgen getirildi.  T\u00fcrkiye seramik sekt\u00f6r\u00fcn\u00fcn kurulu\u015f ve geli\u015fimine \u00f6nc\u00fcl\u00fck eden Kaleseramik’te \u00fcst d\u00fczey atama ger\u00e7ekle\u015fti. Kaleseramik  Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131l\u0131\u011f\u0131 g\u00f6revini Kasia \u00d6zgen  \u00fcstlendi. Kaleseramik Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131l\u0131\u011f\u0131 g\u00f6revini \u00fcstlenen \u00d6zgen, \u015firketin t\u00fcm pazarlama, \u00fcr\u00fcn, tasar\u0131m, marka, dijital d\u00f6n\u00fc\u015f\u00fcm, m\u00fc\u015fteri deneyimi ve profesyonel ileti\u015fim gibi kritik i\u015f birimlerini i\u00e7eren stratejik pazarlama departman\u0131n\u0131n operasyonunu y\u00f6netecek. Farkl\u0131 \u015firketlerde; marka olu\u015fturma direkt\u00f6r\u00fc, genel m\u00fcd\u00fcr yard\u0131mc\u0131l\u0131\u011f\u0131, ba\u015fkan yard\u0131mc\u0131l\u0131\u011f\u0131 gibi \u00f6nemli pozisyonlarda, ulusal ve uluslararas\u0131 arenada \u00f6nemli projelere imza atan Kasia \u00d6zgen, d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131na ihracat yapan ve b\u00fcy\u00fcme hedeflerinde de yine k\u00fcresel pazara odaklanan Kaleseramik’in pazarlama stratejilerinin geli\u015ftirilmesinde \u00f6nemli bir rol \u00fcstlenecek.  Kaleseramik’in \u00f6zellikle m\u00fc\u015fteri deneyimini kusursuz hale getirmeyi hedefledi\u011fi dijitalle\u015fme, inovasyon ve s\u00fcrd\u00fcr\u00fclebilirlik yol haritas\u0131ndaki stratejilerinden de sorumluluk alacak olan \u00d6zgen, bu alanlarda \u015firketi daha da ileriye ta\u015f\u0131yacak \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fctecek. \u00d6zgen ayr\u0131ca, faaliyet g\u00f6sterdi\u011fi t\u00fcm alanlarda yar\u0131nlara daha iyi bir d\u00fcnya b\u0131rakma felsefesi ile hareket eden Kaleseramik’in ‘\u0130yi Bak D\u00fcnyana’  vizyonu do\u011frultusunda s\u00fcrd\u00fcr\u00fclebilirlik \u00e7al\u0131\u015fmalar\u0131na ve At\u00f6lye Kale  gibi kad\u0131n eme\u011fini destekledi\u011fi pozitif etki yaratan d\u00f6ng\u00fcsel projelerine de deneyimi ve yarat\u0131c\u0131l\u0131\u011f\u0131yla katk\u0131 sunacak. Uluslararas\u0131 ve T\u00fcrkiye pazarlar\u0131ndaki uzun tecr\u00fcbesi ile pazarlama d\u00fcnyas\u0131n\u0131n \u00f6nemli isimleri aras\u0131nda yer alan Kasia \u00d6zgen, Orta Do\u011fu Teknik \u00dcniversitesi  \u0130ktisat B\u00f6l\u00fcm\u00fc’nden 1991 y\u0131l\u0131nda mezun oldu. \u0130leri seviyede \u0130ngilizce ve Leh\u00e7e bilen \u00d6zgen, i\u015f hayat\u0131na 1991 y\u0131l\u0131nda Stratejik PL Uzman\u0131 olarak T\u00fcrk Eximbank  ve Garanti Bankas\u0131 ’nda ba\u015flad\u0131. 1996-2003 y\u0131llar\u0131 aras\u0131nda Unilever ’de K\u0131demli \u00dcr\u00fcn M\u00fcd\u00fcr\u00fc olarak \u00e7al\u0131\u015fan \u00d6zgen, 2003-2008 y\u0131llar\u0131 aras\u0131nda Ko\u00e7 Holding ’e ba\u011fl\u0131 Tat A.\u015e. ’de K\u0131demli Pazarlama Direkt\u00f6rl\u00fc\u011f\u00fc g\u00f6revini y\u00fcr\u00fctt\u00fc. 2008 y\u0131l\u0131nda tekrar Unilever’e d\u00f6nen \u00d6zgen, 2014 y\u0131l\u0131na kadar Marka Olu\u015fturma Direkt\u00f6r\u00fc  ve Marka Geli\u015ftirme Direkt\u00f6r\u00fc pozisyonlar\u0131nda g\u00f6rev ald\u0131. 2015-2016 y\u0131llar\u0131 aras\u0131nda S\u00fcta\u015f  A.\u015e.’de Temel Kategoriler’de Ba\u015fkan Yard\u0131mc\u0131l\u0131\u011f\u0131 g\u00f6revini \u00fcstlenen Kasia \u00d6zgen, 2016-2019 y\u0131llar\u0131nda Anadolu Efes  T\u00fcrkiye ve sonras\u0131nda Global Pazarlama Direkt\u00f6r\u00fc olarak \u00e7al\u0131\u015ft\u0131. 2019 - 2021 y\u0131llar\u0131 aras\u0131nda Ko\u00e7 Holding Tat A.\u015e.’de T\u00fcrkiye ve uluslararas\u0131 pazarda, Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 olarak pazarlama, dijital ve ticari alanlarda \u00f6nemli \u00e7al\u0131\u015fmalara imza atan \u00d6zgen, Y\u00f6netim Kurulu’nda Kad\u0131n Derne\u011fi ’nin de 3. D\u00f6nem mezunu. 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