{"id":1864,"date":"2026-06-01T16:20:58","date_gmt":"2026-06-01T16:20:58","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/maruderm-gelecege-iz-birakma-projesini-hayata-gecirdi"},"modified":"2026-06-01T16:24:29","modified_gmt":"2026-06-01T16:24:29","slug":"maruderm-gelecege-iz-birakma-projesini-hayata-gecirdi","status":"publish","type":"page","link":"","title":{"rendered":"Maruderm, “Gelece\u011fe \u0130z B\u0131rakma” Projesini Hayata Ge\u00e7irdi"},"content":{"rendered":"Maruderm, 5 Haziran D\u00fcnya \u00c7evre G\u00fcn\u00fc kapsam\u0131nda hayata ge\u00e7irdi\u011fi “Gelece\u011fe \u0130z B\u0131rakma” projesiyle dermokozmetik \u00fcr\u00fcn ambalajlar\u0131n\u0131n geri d\u00f6n\u00fc\u015f\u00fcme kazand\u0131r\u0131lmas\u0131n\u0131 ama\u00e7l\u0131yor. Yakla\u015f\u0131k 200 eczanede hayata ge\u00e7irilen proje, \u00e7evresel fark\u0131ndal\u0131\u011f\u0131 art\u0131r\u0131rken s\u00fcrd\u00fcr\u00fclebilir t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131 desteklemeyi hedefliyor.   

 Birle\u015fmi\u015f Milletler  taraf\u0131ndan \u00e7evre sorunlar\u0131na dikkat \u00e7ekmek ve s\u00fcrd\u00fcr\u00fclebilir ya\u015fam konusunda fark\u0131ndal\u0131k olu\u015fturmak amac\u0131yla her y\u0131l 5 Haziran , D\u00fcnya \u00c7evre G\u00fcn\u00fc  olarak an\u0131l\u0131yor ve do\u011fay\u0131 koruma, gelecek nesillere daha ya\u015fanabilir bir d\u00fcnya b\u0131rakma \u00e7a\u011fr\u0131s\u0131 yap\u0131l\u0131yor. Bu fark\u0131ndal\u0131kla hareket eden Maruderm , s\u00fcrd\u00fcr\u00fclebilirlik odakl\u0131 \u00e7al\u0131\u015fmalar\u0131na bir yenisini daha ekleyerek “Gelece\u011fe \u0130z B\u0131rakma”  projesini hayata ge\u00e7irdi. Proje kapsam\u0131nda Adana, Antalya, Gaziantep, Hatay, Kahramanmara\u015f  ve Mersin ’de yakla\u015f\u0131k 200 eczanede \u00f6zel olarak tasarlanm\u0131\u015f at\u0131k kutular\u0131 konumland\u0131r\u0131larak, dermokozmetik \u00fcr\u00fcn ambalajlar\u0131n\u0131n geri d\u00f6n\u00fc\u015f\u00fcme kazand\u0131r\u0131lmas\u0131 ama\u00e7lan\u0131yor.  

 T\u00fcrkiye \u0130statistik Kurumu  (T\u00dc\u0130K) 2023 verilerine g\u00f6re, T\u00fcrkiye’de \u00fcretilen plastik at\u0131klar\u0131n y\u00fczde 20’sinden fazlas\u0131 temizlik ve kozmetik \u00fcr\u00fcnlerinden kaynaklan\u0131yor. Cam ve plastik ambalajlar\u0131n do\u011fada y\u00fczlerce y\u0131l \u00e7\u00f6z\u00fcnmeden kalabildi\u011fi d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, bu at\u0131klar\u0131n geri kazan\u0131m\u0131 kritik \u00f6nem ta\u015f\u0131yor. Maruderm’in “Gelece\u011fe \u0130z B\u0131rakma” projesi, bu soruna do\u011frudan \u00e7\u00f6z\u00fcm sunarak, t\u00fcketicilerin kulland\u0131klar\u0131 dermokozmetik ambalajlar\u0131 eczanelerdeki geri d\u00f6n\u00fc\u015f\u00fcm kutular\u0131na b\u0131rakmalar\u0131n\u0131 te\u015fvik ediyor. B\u00f6ylece at\u0131klar\u0131n do\u011faya kar\u0131\u015fmas\u0131 \u00f6nlenirken, d\u00f6ng\u00fcsel ekonomiye katk\u0131 sa\u011flan\u0131yor.  

 T\u00fcketicilere geri d\u00f6n\u00fc\u015f\u00fcm al\u0131\u015fkanl\u0131\u011f\u0131 kazand\u0131r\u0131l\u0131yor   

 Proje kapsam\u0131nda t\u00fcketiciler, herhangi bir markaya ait \u00fc\u00e7 adet bo\u015f dermokozmetik ambalaj\u0131n\u0131 (cam\/plastik \u015fi\u015fe, t\u00fcp veya kutu) anla\u015fmal\u0131 eczanelere getirerek geri d\u00f6n\u00fc\u015f\u00fcm kutular\u0131na b\u0131rakabiliyor. Bu s\u00fcrd\u00fcr\u00fclebilir davran\u0131\u015f kar\u015f\u0131l\u0131\u011f\u0131nda ise bir adet Maruderm \u00fcr\u00fcn\u00fc hediye edilerek geri d\u00f6n\u00fc\u015f\u00fcm al\u0131\u015fkanl\u0131\u011f\u0131 \u00f6d\u00fcllendiriliyor.  

Projenin uygulama alan\u0131 olan 200 eczanede yaln\u0131zca at\u0131k kutular\u0131 de\u011fil, ayn\u0131 zamanda bilgilendirici afi\u015fler ve ileti\u015fim materyalleri de yer alacak. Eczane personeline y\u00f6nelik e\u011fitimlerle desteklenen proje, t\u00fcketicilerle birebir temas noktalar\u0131nda fark\u0131ndal\u0131k yaratmay\u0131 hedefliyor.   

Yerel i\u015f birlikleriyle s\u00fcrd\u00fcr\u00fclebilir d\u00f6n\u00fc\u015f\u00fcm   


 Proje kapsam\u0131nda belediyelerin \u00e7evre ve at\u0131k y\u00f6netimi birimleriyle i\u015f birlikleri kurularak, toplanan at\u0131klar\u0131n do\u011fru \u015fekilde ayr\u0131\u015ft\u0131r\u0131lmas\u0131 ve geri d\u00f6n\u00fc\u015f\u00fcm tesislerine ula\u015ft\u0131r\u0131lmas\u0131 sa\u011flanacak. Bu sayede projenin \u00e7evresel etkisi sistematik ve s\u00fcrd\u00fcr\u00fclebilir bir yap\u0131ya kavu\u015fmas\u0131 bekleniyor.  

 \u00c7evresel etkiyi toplumsal fark\u0131ndal\u0131kla bulu\u015fturuyor   

 Maruderm, bu projeyle yaln\u0131zca at\u0131k toplama s\u00fcrecini y\u00f6netmekle kalmay\u0131p, toplumda s\u00fcrd\u00fcr\u00fclebilir t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131n yayg\u0131nla\u015fmas\u0131na da katk\u0131 sa\u011flamay\u0131 hedefliyor. Proje sonunda geri kazan\u0131lan at\u0131k miktar\u0131 ve sa\u011flanan \u00e7evresel katk\u0131lar kamuoyuyla payla\u015f\u0131lacak.  

 “\u00c7\u00fcnk\u00fc g\u00fczellik yaln\u0131zca cildimizde de\u011fil, ya\u015fad\u0131\u011f\u0131m\u0131z d\u00fcnyada da iz b\u0131rakmal\u0131” yakla\u015f\u0131m\u0131yla hareket eden Maruderm, “Gelece\u011fe \u0130z B\u0131rakma” projesiyle \u00e7evreye duyarl\u0131 bir ya\u015fam k\u00fclt\u00fcr\u00fcn\u00fc yayg\u0131nla\u015ft\u0131rmay\u0131 ve gelecek nesillere daha ya\u015fanabilir bir d\u00fcnya b\u0131rakmay\u0131 ama\u00e7l\u0131yor. ","protected":false},"author":1,"featured_media":0,"parent":1864,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_links_to":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/maruderm-gelecege-iz-birakma-projesini-hayata-gecirdi","_links_to_target":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/maruderm-gelecege-iz-birakma-projesini-hayata-gecirdi"},"_links":{"self":[{"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/maruderm-gelecege-iz-birakma-projesini-hayata-gecirdi"}],"collection":[{"href":"urlver"}],"about":[{"href":""}],"author":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/maruderm-gelecege-iz-birakma-projesini-hayata-gecirdi"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/maruderm-gelecege-iz-birakma-projesini-hayata-gecirdi"}],"version-history":[{"count":100,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/maruderm-gelecege-iz-birakma-projesini-hayata-gecirdi"}],"predecessor-version":[{"id":1864,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/maruderm-gelecege-iz-birakma-projesini-hayata-gecirdi"}],"up":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/maruderm-gelecege-iz-birakma-projesini-hayata-gecirdi"}],"wp:attachment":[{"href":"https:\/\/www.kadindostumarkalar.org\/img\/blog\/maruderm-gelecege-iz-birakma-projesini-hayata-gecirdi-0-40785.jpg"}],"curies":[{"name":".Net","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}