{"id":1617,"date":"2026-02-24T13:51:26","date_gmt":"2026-02-24T13:51:26","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/mavi-sustainability-yearbook-2026-ya-turkiye-den-giren-ilk-ve-tek-hazir-giyim-markasi-oldu"},"modified":"2026-02-24T13:51:26","modified_gmt":"2026-02-24T13:51:26","slug":"mavi-sustainability-yearbook-2026-ya-turkiye-den-giren-ilk-ve-tek-hazir-giyim-markasi-oldu","status":"publish","type":"page","link":"","title":{"rendered":"Mavi, Sustainability Yearbook 2026’ya T\u00fcrkiye’den Giren \u0130lk ve Tek Haz\u0131r Giyim Markas\u0131 Oldu"},"content":{"rendered":"Mavi, S&P Global taraf\u0131ndan y\u00fcr\u00fct\u00fclen Kurumsal S\u00fcrd\u00fcr\u00fclebilirlik De\u011ferlendirmesi kapsam\u0131nda “Sustainability Yearbook 2026”ya girerek sekt\u00f6r\u00fcnde T\u00fcrkiye’den listeye giren ilk ve tek marka oldu.  T\u00fcrkiye’nin jean ve haz\u0131r giyim markas\u0131 Mavi , S&P Global  taraf\u0131ndan 9.200 \u015firketin de\u011ferlendirildi\u011fi Kurumsal S\u00fcrd\u00fcr\u00fclebilirlik De\u011ferlendirmesi  (Corporate Sustainability Assessment – CSA) kapsam\u0131nda g\u00f6sterdi\u011fi performans ile “The Sustainability Yearbook 2026” ya girmeye hak kazand\u0131. CSA kapsam\u0131nda bu y\u0131l Mavi’nin de yer ald\u0131\u011f\u0131 “Textiles, Apparel & Luxury Goods” sekt\u00f6r\u00fcnde globalde 117 \u015firket de\u011ferlendirildi ve sadece en y\u00fcksek performans\u0131 g\u00f6steren 13 tanesi listelere girebildi. Mavi, kendi sekt\u00f6r\u00fcnde en y\u00fcksek puan alan ilk y\u00fczde 15’lik  dilimdeki \u015firketlerden biri ve kategoride T\u00fcrkiye’yi temsil eden ilk ve tek haz\u0131r giyim markas\u0131  oldu.  

 “S\u00fcrd\u00fcr\u00fclebilirlik, \u015firket stratejimizin temel yap\u0131ta\u015f\u0131”  Konuyla ilgili a\u00e7\u0131klama yapan Mavi CEO’su C\u00fcneyt Yavuz , “S\u00fcrd\u00fcr\u00fclebilirlik, \u00f6zellikle son 6 y\u0131ld\u0131r \u015firket stratejimizin temel yap\u0131ta\u015f\u0131 konumunda. Kaliteyle s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme \u00fczerine kurdu\u011fumuz; \u0130nsan, \u00c7evre, Toplum ve Denim’i oda\u011f\u0131na alan All Blue   stratejimiz kapsam\u0131nda s\u00fcrd\u00fcr\u00fclebilirli\u011fi \u015firket k\u00fclt\u00fcr\u00fcne, vizyonumuza, i\u015f yap\u0131\u015f \u015fekillerine, \u00fcr\u00fcnlere ve b\u00fcy\u00fcme hedeflerimize entegre etmek \u00fczere \u00f6nemli yol ald\u0131k. \u0130novasyon, tasar\u0131m, dijitalle\u015fme ve m\u00fc\u015fteri odakl\u0131 yakla\u015f\u0131m\u0131m\u0131zla destekledi\u011fimiz s\u00fcrd\u00fcr\u00fclebilirlik \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131n, S&P Yearbook ile birlikte global arenada bir kez daha ba\u015far\u0131yla ta\u00e7land\u0131r\u0131lm\u0131\u015f olmas\u0131ndan mutluluk duyuyoruz” ifadelerini kulland\u0131.   

 CSA de\u011ferlendirmesi, \u015firketlerin s\u00fcrd\u00fcr\u00fclebilirlik performans\u0131n\u0131 b\u00fct\u00fcnc\u00fcl bir \u015fekilde \u00f6l\u00e7\u00fcyor   

 S\u00fcrd\u00fcr\u00fclebilirlik odakl\u0131 yat\u0131r\u0131mc\u0131lar i\u00e7in \u00f6nem ta\u015f\u0131yan CSA de\u011ferlendirmesinde \u015firketler, \u00e7evresel, sosyal, y\u00f6neti\u015fim ve ekonomik boyutlar\u0131yla, sekt\u00f6re \u00f6zg\u00fc kriterler \u00fczerinden puanlan\u0131yor. \u0130klim stratejisi, s\u00fcrd\u00fcr\u00fclebilir ham madde kullan\u0131m\u0131 ve \u00fcr\u00fcn sorumlulu\u011fundan insan haklar\u0131, \u00e7al\u0131\u015fan sa\u011fl\u0131\u011f\u0131 ve g\u00fcvenli\u011fi ile m\u00fc\u015fteri ili\u015fkileri ve tedarik zinciri y\u00f6netimine kadar uzanan bu kapsaml\u0131 de\u011ferlendirme, \u015firketlerin s\u00fcrd\u00fcr\u00fclebilirlik performans\u0131n\u0131 b\u00fct\u00fcnc\u00fcl bir yakla\u015f\u0131mla ortaya koyuyor. S\u00fcrd\u00fcr\u00fclebilirlik Y\u0131ll\u0131\u011f\u0131’nda yer alabilmek i\u00e7in bir \u015firketin, kendi sekt\u00f6r\u00fcndeki en y\u00fcksek puan alan y\u00fczde 15'lik dilime girebilmesi ve yine kendi sekt\u00f6r\u00fcndeki en y\u00fcksek puan alan \u015firketle olan fark\u0131n\u0131n en fazla y\u00fczde 30 olmas\u0131 gerekiyor. \u0130klim ve S\u00fcrd\u00fcr\u00fclebilir B\u00fcy\u00fcmede K\u00fcresel Ba\u015far\u0131   

 Mavi, bu y\u0131l\u0131n ba\u015f\u0131nda, iklim de\u011fi\u015fikli\u011finin etkilerini azaltmak amac\u0131yla i\u015f d\u00fcnyas\u0131n\u0131n i\u015fleyi\u015fini de\u011fi\u015ftirmeyi hedefleyen d\u00fcnyan\u0131n en b\u00fcy\u00fck \u00e7evre raporlama platformu CDP ’nin (Carbon Disclosure Project) \u0130klim De\u011fi\u015fikli\u011fi ve Su G\u00fcvenli\u011fi  programlar\u0131n\u0131n her birinden A notu alarak, \u00fc\u00e7\u00fcnc\u00fc kez \u00fcst \u00fcste  \u00e7ift A notuyla CDP’nin global iklim liderleri aras\u0131na girmeye hak kazand\u0131. TIME Dergisi  ve k\u00fcresel veri analizi platformu Statista  taraf\u0131ndan haz\u0131rlanan “World’s Best Companies - Sustainable Growth” isimli ara\u015ft\u0131rmada, \u00f6nceki y\u0131la g\u00f6re alt\u0131 basamak y\u00fckselerek, s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmede d\u00fcnyan\u0131n en iyi 2. \u015firketi  se\u00e7ildi ve global haz\u0131r giyim sekt\u00f6r\u00fcndeki liderli\u011fini s\u00fcrd\u00fcrd\u00fc.  

 Paris \u0130klim Anla\u015fmas\u0131 ’yla uyumlu \u015fekilde belirledi\u011fi k\u0131sa d\u00f6nem emisyon azalt\u0131m hedeflerinin ard\u0131ndan, 2025’te net zero emisyon azalt\u0131m hedefleri de Science Based Targets initiative  (SBTi) taraf\u0131ndan onayland\u0131. Bu geli\u015fme, markan\u0131n s\u00fcrd\u00fcr\u00fclebilirlik \u00e7al\u0131\u015fmalar\u0131n\u0131n bilim temelli ve titizlikle y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcn\u00fcn \u00f6nemli bir g\u00f6stergesi oldu. ","protected":false},"author":1,"featured_media":0,"parent":1617,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_links_to":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/mavi-sustainability-yearbook-2026-ya-turkiye-den-giren-ilk-ve-tek-hazir-giyim-markasi-oldu","_links_to_target":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/mavi-sustainability-yearbook-2026-ya-turkiye-den-giren-ilk-ve-tek-hazir-giyim-markasi-oldu"},"_links":{"self":[{"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/mavi-sustainability-yearbook-2026-ya-turkiye-den-giren-ilk-ve-tek-hazir-giyim-markasi-oldu"}],"collection":[{"href":"urlver"}],"about":[{"href":""}],"author":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/mavi-sustainability-yearbook-2026-ya-turkiye-den-giren-ilk-ve-tek-hazir-giyim-markasi-oldu"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/mavi-sustainability-yearbook-2026-ya-turkiye-den-giren-ilk-ve-tek-hazir-giyim-markasi-oldu"}],"version-history":[{"count":1624,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/mavi-sustainability-yearbook-2026-ya-turkiye-den-giren-ilk-ve-tek-hazir-giyim-markasi-oldu"}],"predecessor-version":[{"id":1617,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/mavi-sustainability-yearbook-2026-ya-turkiye-den-giren-ilk-ve-tek-hazir-giyim-markasi-oldu"}],"up":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/yesil-donusum\/mavi-sustainability-yearbook-2026-ya-turkiye-den-giren-ilk-ve-tek-hazir-giyim-markasi-oldu"}],"wp:attachment":[{"href":"https:\/\/www.kadindostumarkalar.org\/img\/blog\/mavi-sustainability-yearbook-2026-ya-turkiye-den-giren-ilk-ve-tek-hazir-giyim-markasi-oldu-0-31172.jpg"}],"curies":[{"name":".Net","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}