{"id":1344,"date":"2025-10-09T18:37:48","date_gmt":"2025-10-09T18:37:48","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/nalan-ozgur-avrupa-da-perfetti-van-melle-nin-sakiz-ve-naneli-urun-portfoyune-liderlik-edecek"},"modified":"2025-10-09T18:37:48","modified_gmt":"2025-10-09T18:37:48","slug":"nalan-ozgur-avrupa-da-perfetti-van-melle-nin-sakiz-ve-naneli-urun-portfoyune-liderlik-edecek","status":"publish","type":"page","link":"","title":{"rendered":"Nalan \u00d6zg\u00fcr, Avrupa’da Perfetti Van Melle’nin Sak\u0131z ve Naneli \u00dcr\u00fcn Portf\u00f6y\u00fcne Liderlik Edecek"},"content":{"rendered":"Perfetti Van Melle T\u00fcrkiye Pazarlama Direkt\u00f6r\u00fc Nalan \u00d6zg\u00fcr, \u015firketin \u0130svi\u00e7re ofisinde Avrupa Sak\u0131z Kategorisi ve Naneli \u00dcr\u00fcnler Portf\u00f6y Direkt\u00f6r\u00fc g\u00f6revine atanarak uluslararas\u0131 kariyerinde \u00f6nemli bir ad\u0131m att\u0131.   Global \u00f6l\u00e7ekte \u015fekerleme ve sak\u0131z \u00fcreticisi olan Perfetti Van Melle , T\u00fcrkiye’de alt\u0131 y\u0131ld\u0131r Pazarlama Direkt\u00f6rl\u00fc\u011f\u00fc g\u00f6revini y\u00fcr\u00fcten Nalan \u00d6zg\u00fcr’ e yeni bir sorumluluk verdi. Nalan \u00d6zg\u00fcr, \u00fcstlendi\u011fi yeni rol kapsam\u0131nda \u015firketin \u0130svi\u00e7re ofisinde Avrupa genelindeki sak\u0131z ve naneli \u00fcr\u00fcnler portf\u00f6y\u00fcn\u00fcn stratejik y\u00f6netiminden sorumlu olarak g\u00f6revine devam ediyor. Kariyeri boyunca bir\u00e7ok global markan\u0131n stratejik pazarlama s\u00fcre\u00e7lerine liderlik eden \u00d6zg\u00fcr, yeni g\u00f6revinde Avrupa pazar\u0131nda Perfetti Van Melle’nin g\u00fc\u00e7l\u00fc sak\u0131z ve naneli \u00fcr\u00fcn portf\u00f6y\u00fcn\u00fc y\u00f6neterek, yenilik\u00e7i ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme hedeflerine katk\u0131 sa\u011flamay\u0131 ama\u00e7l\u0131yor. Nalan \u00d6zg\u00fcr, kariyerine Evyap ’ta ba\u015flad\u0131ktan sonra S\u00fcta\u015f, P\u0131nar, Cadbury, Kraft Foods  ve Y\u0131ld\u0131z Holding  gibi \u015firketlerde pazarlama alan\u0131nda \u00fcst d\u00fczey roller \u00fcstlendi. 20 y\u0131l\u0131 a\u015fk\u0131n deneyimi boyunca marka y\u00f6netimi, inovasyon, medya stratejisi ve ticari pazarlama alanlar\u0131nda \u00f6nemli ba\u015far\u0131lar elde etti. Perfetti Van Melle T\u00fcrkiye’de ise Mentos, Vivident, Chupa Chups  ve Big Babol  gibi markalar\u0131n b\u00fcy\u00fcme stratejilerini hayata ge\u00e7irdi. ","protected":false},"author":1,"featured_media":0,"parent":1344,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_links_to":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/nalan-ozgur-avrupa-da-perfetti-van-melle-nin-sakiz-ve-naneli-urun-portfoyune-liderlik-edecek","_links_to_target":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/nalan-ozgur-avrupa-da-perfetti-van-melle-nin-sakiz-ve-naneli-urun-portfoyune-liderlik-edecek"},"_links":{"self":[{"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/nalan-ozgur-avrupa-da-perfetti-van-melle-nin-sakiz-ve-naneli-urun-portfoyune-liderlik-edecek"}],"collection":[{"href":"urlver"}],"about":[{"href":""}],"author":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/nalan-ozgur-avrupa-da-perfetti-van-melle-nin-sakiz-ve-naneli-urun-portfoyune-liderlik-edecek"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/nalan-ozgur-avrupa-da-perfetti-van-melle-nin-sakiz-ve-naneli-urun-portfoyune-liderlik-edecek"}],"version-history":[{"count":522,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/nalan-ozgur-avrupa-da-perfetti-van-melle-nin-sakiz-ve-naneli-urun-portfoyune-liderlik-edecek"}],"predecessor-version":[{"id":1344,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/nalan-ozgur-avrupa-da-perfetti-van-melle-nin-sakiz-ve-naneli-urun-portfoyune-liderlik-edecek"}],"up":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/nalan-ozgur-avrupa-da-perfetti-van-melle-nin-sakiz-ve-naneli-urun-portfoyune-liderlik-edecek"}],"wp:attachment":[{"href":"https:\/\/www.kadindostumarkalar.org\/img\/blog\/nalan-ozgur-avrupa-da-perfetti-van-melle-nin-sakiz-ve-naneli-urun-portfoyune-liderlik-edecek-0-89193.jpg"}],"curies":[{"name":".Net","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}