{"id":1649,"date":"2026-03-11T13:29:56","date_gmt":"2026-03-11T13:29:56","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/nurcin-kocoglu-beymen-group-ta-own-brands-portfoyunun-pazarlama-ve-buyumesine-liderlik-edecek"},"modified":"2026-03-11T13:32:33","modified_gmt":"2026-03-11T13:32:33","slug":"nurcin-kocoglu-beymen-group-ta-own-brands-portfoyunun-pazarlama-ve-buyumesine-liderlik-edecek","status":"publish","type":"page","link":"","title":{"rendered":"Nur\u00e7in Ko\u00e7o\u011flu, Beymen Group’ta Own Brands Portf\u00f6y\u00fcn\u00fcn Pazarlama ve B\u00fcy\u00fcmesine Liderlik Edecek"},"content":{"rendered":"Beymen Group, yeni organizasyonel yap\u0131lanmas\u0131 do\u011frultusunda yap\u0131lan \u00fcst d\u00fczey atama kapsam\u0131nda, deneyimli isim Nur\u00e7in Ko\u00e7o\u011flu’nun Own Brands Pazarlama ve B\u00fcy\u00fcmeden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 olarak g\u00f6reve ba\u015flad\u0131\u011f\u0131n\u0131 duyurdu.   

 Beymen Group , yeni organizasyonel yap\u0131lanmas\u0131 kapsam\u0131nda \u00fcst d\u00fczey bir atama ger\u00e7ekle\u015ftirdi. Strateji, pazarlama, marka y\u00f6netimi ve dijital d\u00f6n\u00fc\u015f\u00fcm alanlar\u0131nda 25 y\u0131l\u0131 a\u015fk\u0131n deneyime sahip Nur\u00e7in Ko\u00e7o\u011flu , 16 \u015eubat 2026  itibar\u0131yla Own Brands Pazarlama ve B\u00fcy\u00fcmeden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 olarak g\u00f6reve ba\u015flad\u0131.  

 Yeni organizasyon yap\u0131s\u0131yla Beymen Club, Divarese, George Hogg  ve Network  markalar\u0131n\u0131 “Own Brands” ad\u0131yla tek bir stratejik \u00e7at\u0131 alt\u0131nda konumland\u0131ran \u015firket; \u00fcr\u00fcn ve tasar\u0131m g\u00fcc\u00fcn\u00fc, operasyonel disiplinini ve m\u00fc\u015fteri odakl\u0131 yakla\u015f\u0131m\u0131n\u0131 ortak bir stratejik \u00e7er\u00e7evede bulu\u015fturmay\u0131 ama\u00e7l\u0131yor.  

 Nur\u00e7in Ko\u00e7o\u011flu, yeni g\u00f6revinde Own Brands portf\u00f6y\u00fcn\u00fcn b\u00fcy\u00fcme stratejileri, pazarlama, kampanya y\u00f6netimi ve i\u015f birlikleri, CRM ve veri analiti\u011fi fonksiyonlar\u0131n\u0131n b\u00fct\u00fcnle\u015fik y\u00f6netiminden sorumlu olacak.  

 Marmara \u00dcniversitesi  \u0130leti\u015fim Fak\u00fcltesi mezunu olan Nur\u00e7in Ko\u00e7o\u011flu, y\u00fcksek lisans e\u011fitimini Fransa’da Grenoble École de Management ’ta Digital Business Strategy alan\u0131nda tamamlad\u0131. Kariyer hayat\u0131na Mercedes-Benz T\u00fcrk ’te ba\u015flayan Ko\u00e7o\u011flu; Turkcell, Hepsiburada, MediaMarkt  ve T\u00fcrk Telekom  gibi T\u00fcrkiye’nin \u00f6nde gelen \u015firketlerinde \u00fcst d\u00fczey sorumluluklar ald\u0131. Son olarak Boyner B\u00fcy\u00fck Ma\u011fazac\u0131l\u0131k ’ta Pazarlama ve Marka Y\u00f6netiminden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 olarak g\u00f6rev yapt\u0131. ","protected":false},"author":1,"featured_media":0,"parent":1649,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_links_to":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/nurcin-kocoglu-beymen-group-ta-own-brands-portfoyunun-pazarlama-ve-buyumesine-liderlik-edecek","_links_to_target":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/nurcin-kocoglu-beymen-group-ta-own-brands-portfoyunun-pazarlama-ve-buyumesine-liderlik-edecek"},"_links":{"self":[{"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/nurcin-kocoglu-beymen-group-ta-own-brands-portfoyunun-pazarlama-ve-buyumesine-liderlik-edecek"}],"collection":[{"href":"urlver"}],"about":[{"href":""}],"author":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/nurcin-kocoglu-beymen-group-ta-own-brands-portfoyunun-pazarlama-ve-buyumesine-liderlik-edecek"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/nurcin-kocoglu-beymen-group-ta-own-brands-portfoyunun-pazarlama-ve-buyumesine-liderlik-edecek"}],"version-history":[{"count":496,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/nurcin-kocoglu-beymen-group-ta-own-brands-portfoyunun-pazarlama-ve-buyumesine-liderlik-edecek"}],"predecessor-version":[{"id":1649,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/nurcin-kocoglu-beymen-group-ta-own-brands-portfoyunun-pazarlama-ve-buyumesine-liderlik-edecek"}],"up":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/nurcin-kocoglu-beymen-group-ta-own-brands-portfoyunun-pazarlama-ve-buyumesine-liderlik-edecek"}],"wp:attachment":[{"href":"https:\/\/www.kadindostumarkalar.org\/img\/blog\/nurcin-kocoglu-beymen-group-ta-own-brands-portfoyunun-pazarlama-ve-buyumesine-liderlik-edecek-0-40233.jpg"}],"curies":[{"name":".Net","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}