{"id":38,"date":"2020-12-16T00:00:00","date_gmt":"2020-12-16T00:00:00","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/finans\/odeabank8217tan-8220esit-masallar8221-degisim-masallardan-baslasin"},"modified":"2022-05-31T03:39:45","modified_gmt":"2022-05-31T03:39:45","slug":"odeabank8217tan-8220esit-masallar8221-degisim-masallardan-baslasin","status":"publish","type":"page","link":"","title":{"rendered":"ODEABANK'TAN “E\u015e\u0130T MASALLAR” DE\u011e\u0130\u015e\u0130M MASALLARDAN BA\u015eLASIN!"},"content":{"rendered":"2012 y\u0131l\u0131nda kurulan, T\u00fcrkiye’nin gen\u00e7, dinamik ve yenilik\u00e7i bankalar\u0131ndan Odeabank, toplumun, kad\u0131n-erkek e\u015fitli\u011fine bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 de\u011fi\u015ftirmeye destek olmay\u0131 hedef alarak haz\u0131rlad\u0131\u011f\u0131 “De\u011fi\u015fim masallardan ba\u015flas\u0131n” isimli yeni projesini hayata ge\u00e7irdi.  De\u011fi\u015fimin \u00e7ocukluk \u00e7a\u011f\u0131nda daha kolay ger\u00e7ekle\u015febilece\u011fine inanarak “De\u011fi\u015fim masallardan ba\u015flas\u0131n” diyen Odeabank , masallar\u0131 kad\u0131n-erkek e\u015fitli\u011fi  bak\u0131\u015f a\u00e7\u0131s\u0131yla yeniden yazmaya karar verdi. Bu noktadan yola \u00e7\u0131karak, kad\u0131n-erkek e\u015fitli\u011fi  kavram\u0131n\u0131n \u00e7ocuklara do\u011fru ve pozitif bir \u015fekilde \u00f6\u011fretilmesine katk\u0131 sunmaya \u00e7al\u0131\u015f\u0131yor. \u00c7ocuk ya\u015flarda zihinlere yerle\u015fen, toplumun kad\u0131n ve erke\u011fe y\u00fckledi\u011fi belirli sorumluluklar ve beklentilerin olu\u015fturdu\u011fu kal\u0131plar\u0131n, ilerleyen ya\u015flarda de\u011fi\u015ftirilmesinin daha zor hale geldi\u011fi d\u00fc\u015f\u00fcncesi; Odebank’\u0131 bu projeyi ger\u00e7ekle\u015ftirmeye y\u00f6nlendiren en \u00f6nemli unsur. “De\u011fi\u015fim masallardan ba\u015flas\u0131n”  Proje olu\u015fturulurken masallar\u0131n \u00e7ocuk geli\u015fimine uygun kodlanmas\u0131 konusunda Prof. Dr. Ay\u015fe Bilge Sel\u00e7uk’tan destek al\u0131nd\u0131. Can Yay\u0131nlar\u0131  yazarlar\u0131 da psikolog dan\u0131\u015fman\u0131n g\u00f6zetimi alt\u0131nda masallar\u0131 e\u015fitlik\u00e7i bir \u015fekilde tekrar yorumlad\u0131. Can Yay\u0131nlar\u0131  i\u015f birli\u011finde ger\u00e7ekle\u015ftirilen projede Sindirella, K\u0131rm\u0131z\u0131 Ba\u015fl\u0131kl\u0131 K\u0131z  ve Rapunzel  masallar\u0131, \u00e7a\u011fda\u015f T\u00fcrk edebiyat\u0131 yazarlar\u0131 Gamze Arslan, Mevsim Yenice ve Murat G\u00fclsoy taraf\u0131ndan Sindirella’n\u0131n  Bilmecesi, K\u0131rm\u0131z\u0131 Ba\u015fl\u0131kl\u0131 K\u0131z  ve Rapunzel  isimleri ile tekrar kaleme al\u0131nd\u0131. Masal kitaplar\u0131n\u0131n ill\u00fcstrasyonu da Sena Karaka\u015f, G\u00f6ktu\u011f Karahan ve Cemre Arslan taraf\u0131ndan yap\u0131ld\u0131. Yeniden yorumlanan masallar i\u00e7in bir tan\u0131t\u0131m filmi de haz\u0131rland\u0131. Filmin m\u00fczik yap\u0131m\u0131 Nova Norda  taraf\u0131ndan ger\u00e7ekle\u015ftirildi. Nova Norda  filmdeki \u015fark\u0131y\u0131 haz\u0131rlamas\u0131n\u0131n yan\u0131 s\u0131ra, masallar\u0131 da seslendirdi. Seslendirdi\u011fi masallar Odeabank’\u0131n web sitesinden t\u00fcm masal  severlerle bulu\u015ftu. Okurlar, yeniden yorumlanan masal  kitaplar\u0131na t\u00fcm Odeabank \u015fubelerinden \u00fccretsiz olarak eri\u015febilir. Sesli masal lar ve kitaplar\u0131n pdf versiyonlar\u0131na ise www.odeabank.com.tr  \u00fczerinden ula\u015fabilirler.  Odeabank’\u0131n Toplumsal Cinsiyet E\u015fitli\u011fi ve Kad\u0131n \u0130stihdam\u0131na Bak\u0131\u015f A\u00e7\u0131s\u0131n\u0131 ortaya koyan yakla\u015f\u0131mlar\u0131n\u0131 Odeabank Genel M\u00fcd\u00fcr\u00fc Mert \u00d6nc\u00fc, Kad\u0131n Dostu Markalar platformumuz i\u00e7in anlatt\u0131.  “\u00c7al\u0131\u015fanlar i\u00e7in \u00e7e\u015fitlili\u011fin daha fazla oldu\u011fu bir \u00e7al\u0131\u015fma ortam\u0131 sa\u011flamak Odeabank’\u0131n stratejisinin bir par\u00e7as\u0131 haline gelmi\u015f durumda. Bug\u00fcn itibariyle 630 kad\u0131n  istihdam say\u0131m\u0131z var.  Bu oran Odeabank’\u0131n kad\u0131n istihdam  say\u0131s\u0131 toplam istihdam\u0131n\u0131n y\u00fczde 57’sini olu\u015fturuyor. Kad\u0131n  y\u00f6netici say\u0131s\u0131n\u0131z ise 131. \u00c7al\u0131\u015fan say\u0131lar\u0131n\u0131n yar\u0131s\u0131ndan fazlas\u0131n\u0131n kad\u0131n olmas\u0131ndan gurur duyuyoruz. \u00d6zellikle y\u00f6netim seviyesinde daima yukar\u0131 y\u00f6nde pozitif geli\u015fme sa\u011flamay\u0131 hedefliyoruz.” Odeabank, ayn\u0131 zamanda kad\u0131nlar\u0131n g\u00fc\u00e7lenmesi ve i\u015f g\u00fcc\u00fcne erkeklerle e\u015fit bir bi\u00e7imde kat\u0131lmalar\u0131n\u0131n \u00fclkelerin kapsay\u0131c\u0131 b\u00fcy\u00fcmesine y\u00f6nelik olumlu etkileri oldu\u011fu kadar kurumlar\u0131n daha \u00fcretken ve yenilik\u00e7i bir yap\u0131ya kavu\u015fmas\u0131na da katk\u0131s\u0131 oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor. Bu ba\u011flamda da ge\u00e7ti\u011fimiz mart ay\u0131nda, kad\u0131nlar\u0131n ekonomik ya\u015fam i\u00e7inde e\u015fit \u015fartlarda yer alabilmelerini sa\u011flamak amac\u0131yla g\u00fc\u00e7lenmelerini hedefleyen, Birle\u015fmi\u015f Milletlerin \u00f6zel sekt\u00f6r giri\u015fimi “Kad\u0131n\u0131n G\u00fc\u00e7lenmesi Prensipleri”ni imzalad\u0131. B\u00f6ylece Odebank’ta kad\u0131n \u00e7al\u0131\u015fanlar\u0131n g\u00fc\u00e7lenmesine y\u00f6nelik politikalara yer vermeye devam edeceklerini de taahh\u00fct etmi\u015f oldu. Bu taahh\u00fctle, kad\u0131nlar\u0131n ekonomik ya\u015fam i\u00e7erisinde e\u015fit \u015fartlarda yer alabilmelerini sa\u011flamak amac\u0131yla g\u00fc\u00e7lenmeleri i\u00e7in \u00e7al\u0131\u015fmalar\u0131na devam edece\u011fini kan\u0131tlayan Odeabank , T\u00fcrkiye’de toplumsal cinsiyet e\u015fitli\u011fine  duyarl\u0131l\u0131\u011f\u0131n geli\u015fmesi ad\u0131na Anne \u00c7ocuk E\u011fitim Vakf\u0131 (A\u00c7EV) giri\u015fimi olan E\u015fitli\u011fe De\u011fer ile i\u015f birli\u011fi yapt\u0131 ve \u00e7al\u0131\u015fanlar\u0131na Toplumsal Cinsiyet E\u015fitli\u011fi  Semineri d\u00fczenledi. 350’den fazla Odeabank  \u00e7al\u0131\u015fan\u0131 bu e\u011fitimlerden faydaland\u0131. Odeabank Hakk\u0131nda:  Odeabank , 2012 y\u0131l\u0131nda L\u00fcbnan ve Orta Do\u011fu b\u00f6lgesinin en g\u00fc\u00e7l\u00fc finansal kurumu Bank Audi Grubu’nun yat\u0131r\u0131m\u0131yla kurulmu\u015ftur. International Finance Corporation (IFC) ve Avrupa \u0130mar ve Kalk\u0131nma Bankas\u0131 (EBRD)’n\u0131n da hissedarlar\u0131 aras\u0131nda bulundu\u011fu Odeabank, T\u00fcrkiye bankac\u0131l\u0131k sekt\u00f6r\u00fcnde 15 y\u0131l aradan sonra lisans alarak kurulan ilk bankad\u0131r. Toplam aktif b\u00fcy\u00fckl\u00fc\u011f\u00fc a\u00e7\u0131s\u0131ndan \u00f6zel mevduat bankalar\u0131 aras\u0131nda 10. s\u0131rada yer alan Odeabank  ticari ve bireysel bankac\u0131l\u0131k alanlar\u0131nda m\u00fc\u015fterilerine hizmet vermektedir. 17 ilde, 48 \u015fubede, 1107 \u00e7al\u0131\u015fan\u0131 ile faaliyet g\u00f6steren Odeabank’\u0131n Eyl\u00fcl 2020 itibar\u0131yla aktifleri 40,3 milyar TL, mevduatlar\u0131 24,9 milyar TL, canl\u0131 nakdi kredileri 18,7 milyar TL ve \u00f6z kaynaklar\u0131 ise 3,3 milyar TL’dir. “G\u00f6r\u00fcnenden Fazlas\u0131” mottosuyla hizmet veren Odeabank , ki\u015fiye \u00f6zel bankac\u0131l\u0131k hizmetleri, teknolojik yat\u0131r\u0131mlar\u0131 ve uzman ekibi ile T\u00fcrkiye ekonomisine katk\u0131 sa\u011flamay\u0131 hedeflemektedir. Odeabank 2020 y\u0131l\u0131nda ba\u011f\u0131ms\u0131z marka de\u011ferleme kurulu\u015fu BrandFinance’\u0131n ‘T\u00fcrkiye’nin En De\u011ferli ve G\u00fc\u00e7l\u00fc Markalar\u0131’ listesine girmi\u015ftir. 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