{"id":1342,"date":"2025-10-09T15:07:11","date_gmt":"2025-10-09T15:07:11","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/pelin-erkiralp-bacaci-yatirim-holding-in-pazarlama-stratejilerine-liderlik-edecek"},"modified":"2025-10-09T15:10:10","modified_gmt":"2025-10-09T15:10:10","slug":"pelin-erkiralp-bacaci-yatirim-holding-in-pazarlama-stratejilerine-liderlik-edecek","status":"publish","type":"page","link":"","title":{"rendered":"Pelin Erk\u0131ralp, Bacac\u0131 Yat\u0131r\u0131m Holding’in Pazarlama Stratejilerine Liderlik Edecek"},"content":{"rendered":"Bacac\u0131 Yat\u0131r\u0131m Holding b\u00fcnyesinde ger\u00e7ekle\u015fen ataman\u0131n ard\u0131ndan Pelin Erk\u0131ralp, Pazarlamadan Sorumlu \u0130cra Kurulu \u00dcyesi oldu. Holding, Erk\u0131ralp’\u0131n liderli\u011finde pazarlama stratejilerine daha da g\u00fc\u00e7l\u00fc bir \u015fekilde y\u00f6n vermeyi hedefliyor.  Bacac\u0131 Yat\u0131r\u0131m Holding ’te ger\u00e7ekle\u015fen \u00fcst d\u00fczey atama kapsam\u0131nda, Pazarlamadan Sorumlu \u0130cra Kurulu \u00dcyesi Pelin Erk\u0131ralp  oldu. Pazarlama, marka y\u00f6netimi, ileti\u015fim ve dijital d\u00f6n\u00fc\u015f\u00fcm alanlar\u0131nda 25 y\u0131l\u0131 a\u015fk\u0131n deneyime sahip olan Erk\u0131ralp, Bacac\u0131 Yat\u0131r\u0131m Holding b\u00fcnyesindeki markalar\u0131n pazarlama stratejilerine liderlik edecek.  

 Bo\u011fazi\u00e7i \u00dcniversitesi  Ekonomi B\u00f6l\u00fcm\u00fc mezunu olan Erk\u0131ralp, kariyerine Unilever ’de Marka M\u00fcd\u00fcr\u00fc olarak ba\u015flad\u0131. Yakla\u015f\u0131k 10 y\u0131l boyunca farkl\u0131 sorumluluklar \u00fcstlendi\u011fi Unilever’in ard\u0131ndan 2006 y\u0131l\u0131ndan itibaren Citibank ’ta Pazarlama Ba\u015fkan Yard\u0131mc\u0131l\u0131\u011f\u0131 g\u00f6revini y\u00fcr\u00fctt\u00fc. 2009’da Philip Morris ’e kat\u0131lan Erk\u0131ralp, 2012-2013 y\u0131llar\u0131nda \u0130svi\u00e7re merkezli olarak Marlboro  markas\u0131n\u0131n global y\u00f6netiminden sorumlu oldu. T\u00fcrkiye’ye d\u00f6n\u00fc\u015f\u00fcnde Philip Morris T\u00fcrkiye’de 4,5 y\u0131l boyunca Pazarlama Direkt\u00f6r\u00fc olarak g\u00f6rev ald\u0131. 2017’den itibaren LC Waikiki ’de Pazarlamadan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 olarak \u015firketin yurt i\u00e7i ve yurt d\u0131\u015f\u0131 projelerine liderlik eden Erk\u0131ralp, 2019-2020 y\u0131llar\u0131nda K\u0131z\u0131lay Yat\u0131r\u0131m Holding ’de Pazarlama Grup Ba\u015fkan\u0131, ard\u0131ndan 2020-2024 y\u0131llar\u0131nda Sabanc\u0131 Holding ’de Kurumsal Marka Y\u00f6netimi ve \u0130leti\u015fim B\u00f6l\u00fcm Ba\u015fkan\u0131 olarak \u00f6nemli sorumluluklar \u00fcstlendi. Bu s\u00fcre\u00e7te Teknosa, Carrefoursa, Temsa  ve Sabanc\u0131Dx ’in y\u00f6netim kurullar\u0131nda yer ald\u0131. Son olarak Ki\u011f\u0131l\u0131 ’da pazarlama stratejilerinin yan\u0131 s\u0131ra kampanya y\u00f6netimi, CRM, m\u00fc\u015fteri deneyimi ve dijital d\u00f6n\u00fc\u015f\u00fcm projelerine liderlik etti. ","protected":false},"author":1,"featured_media":0,"parent":1342,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_links_to":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/pelin-erkiralp-bacaci-yatirim-holding-in-pazarlama-stratejilerine-liderlik-edecek","_links_to_target":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/pelin-erkiralp-bacaci-yatirim-holding-in-pazarlama-stratejilerine-liderlik-edecek"},"_links":{"self":[{"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/pelin-erkiralp-bacaci-yatirim-holding-in-pazarlama-stratejilerine-liderlik-edecek"}],"collection":[{"href":"urlver"}],"about":[{"href":""}],"author":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/pelin-erkiralp-bacaci-yatirim-holding-in-pazarlama-stratejilerine-liderlik-edecek"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/pelin-erkiralp-bacaci-yatirim-holding-in-pazarlama-stratejilerine-liderlik-edecek"}],"version-history":[{"count":549,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/pelin-erkiralp-bacaci-yatirim-holding-in-pazarlama-stratejilerine-liderlik-edecek"}],"predecessor-version":[{"id":1342,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/pelin-erkiralp-bacaci-yatirim-holding-in-pazarlama-stratejilerine-liderlik-edecek"}],"up":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/pelin-erkiralp-bacaci-yatirim-holding-in-pazarlama-stratejilerine-liderlik-edecek"}],"wp:attachment":[{"href":"https:\/\/www.kadindostumarkalar.org\/img\/blog\/pelin-erkiralp-bacaci-yatirim-holding-in-pazarlama-stratejilerine-liderlik-edecek-0-82096.jpg"}],"curies":[{"name":".Net","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}