{"id":1184,"date":"2025-06-17T17:07:34","date_gmt":"2025-06-17T17:07:34","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/sanipak-in-yeni-cmo-su-mine-mavi-arikan-oldu"},"modified":"2025-06-17T17:10:48","modified_gmt":"2025-06-17T17:10:48","slug":"sanipak-in-yeni-cmo-su-mine-mavi-arikan-oldu","status":"publish","type":"page","link":"","title":{"rendered":"Sanipak’\u0131n Yeni CMO’su: Mine Mavi Ar\u0131kan Oldu"},"content":{"rendered":"Sanipak’ta yap\u0131lan atama kapsam\u0131nda Chief Marketing Officer (CMO) g\u00f6revine Mine Mavi Ar\u0131kan getirildi.   T\u00fcrkiye’de faailet g\u00f6steren ki\u015fisel hijyen \u00fcr\u00fcnleri kurulu\u015fu Sanipak , pazarlama vizyonunu g\u00fc\u00e7lendirecek \u00f6nemli bir atamayla, Haziran 2025 tarihi itibar\u0131yla Chief Marketing Officer (CMO) g\u00f6revine Mine Mavi Ar\u0131kan ’\u0131n getirildi\u011fini duyurdu. Sanipak’\u0131n pazarlama stratejilerine y\u00f6n verecek olan Mavi Ar\u0131kan, uluslararas\u0131 birikimi ve vizyoner liderlik anlay\u0131\u015f\u0131yla \u015firketin uzun vadeli b\u00fcy\u00fcme hedeflerine katk\u0131 sa\u011flayacak. Bilkent \u00dcniversitesi  End\u00fcstri M\u00fchendisli\u011fi mezunu olan Mine Mavi Ar\u0131kan, 15 y\u0131l\u0131 a\u015fk\u0131n kariyeri boyunca farkl\u0131 co\u011frafyalarda \u00e7ok uluslu markalara y\u00f6n vererek stratejik pazarlama alan\u0131nda \u00f6nemli ba\u015far\u0131lara imza att\u0131. Kariyerine 2009 y\u0131l\u0131nda Unilever ’de Lipton  Marka M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 olarak ba\u015flayan Mavi Ar\u0131kan; Sana, Becel, Calve  ve Knorr  markalar\u0131nda Marka M\u00fcd\u00fcrl\u00fc\u011f\u00fc g\u00f6revlerini \u00fcstlendi. 2016’da T\u00fcrkiye, Kuzey Afrika, Orta Do\u011fu ve Rusya b\u00f6lgelerinde G\u0131da Kategorisi Marka M\u00fcd\u00fcr\u00fc olarak atand\u0131. 2018’de ayn\u0131 b\u00f6lgede Dondurma Kategorisi K\u0131demli Marka M\u00fcd\u00fcr\u00fc olarak g\u00f6rev yapt\u0131. 2020 y\u0131l\u0131nda Unilever T\u00fcrkiye, Orta Asya ve \u0130ran Ev ve Hijyen Kategorisi Pazarlama Direkt\u00f6rl\u00fc\u011f\u00fc g\u00f6revini \u00fcstlenen Mavi Ar\u0131kan, Temmuz 2022 itibar\u0131yla da Unilever’in global Compass organizasyonu kapsam\u0131nda T\u00fcrkiye ve Orta Do\u011fu G\u0131da \u0130\u015f Birimi Liderli\u011fi g\u00f6revini y\u00fcr\u00fctt\u00fc. Son olarak Ocak 2025 itibar\u0131yla \u00fcstlendi\u011fi T\u00fcrkiye ve Orta Do\u011fu G\u0131da Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc g\u00f6revine ek olarak Unilever T\u00fcrkiye Medya ve Dijital Pazarlama Liderli\u011fi’ni ald\u0131. ","protected":false},"author":1,"featured_media":0,"parent":1184,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_links_to":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/sanipak-in-yeni-cmo-su-mine-mavi-arikan-oldu","_links_to_target":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/sanipak-in-yeni-cmo-su-mine-mavi-arikan-oldu"},"_links":{"self":[{"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/sanipak-in-yeni-cmo-su-mine-mavi-arikan-oldu"}],"collection":[{"href":"urlver"}],"about":[{"href":""}],"author":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/sanipak-in-yeni-cmo-su-mine-mavi-arikan-oldu"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/sanipak-in-yeni-cmo-su-mine-mavi-arikan-oldu"}],"version-history":[{"count":497,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/sanipak-in-yeni-cmo-su-mine-mavi-arikan-oldu"}],"predecessor-version":[{"id":1184,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/sanipak-in-yeni-cmo-su-mine-mavi-arikan-oldu"}],"up":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/sanipak-in-yeni-cmo-su-mine-mavi-arikan-oldu"}],"wp:attachment":[{"href":"https:\/\/www.kadindostumarkalar.org\/img\/blog\/sanipak-in-yeni-cmo-su-mine-mavi-arikan-oldu-0-10254.jpg"}],"curies":[{"name":".Net","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}