{"id":1931,"date":"2026-06-30T16:08:12","date_gmt":"2026-06-30T16:08:12","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/sebnem-sayakci-kaya-holding-in-cmo-su-oldu"},"modified":"2026-06-30T16:11:39","modified_gmt":"2026-06-30T16:11:39","slug":"sebnem-sayakci-kaya-holding-in-cmo-su-oldu","status":"publish","type":"page","link":"","title":{"rendered":"\u015eebnem \u015eayak\u00e7\u0131, Kaya Holding’in CMO’su Oldu"},"content":{"rendered":"Kaya Holding, \u015eebnem \u015eayak\u00e7\u0131’n\u0131n Chief Marketing Officer (CMO) olarak g\u00f6reve ba\u015flad\u0131\u011f\u0131n\u0131 duyurdu. Pazarlama ve kurumsal ileti\u015fim alan\u0131nda 15 y\u0131l\u0131 a\u015fk\u0131n deneyime sahip olan \u015eayak\u00e7\u0131, yeni g\u00f6revinde grubun pazarlama ve ileti\u015fim stratejilerine liderlik edecek.   

 Kaya Holding,  \u00fcst y\u00f6netim kadrosunu yeni bir atamayla g\u00fc\u00e7lendirdi. \u015eirket b\u00fcnyesinde 2022 y\u0131l\u0131ndan bu yana Kurumsal \u0130leti\u015fim ve Pazarlama Direkt\u00f6r\u00fc olarak g\u00f6rev yapan \u015eebnem \u015eayak\u00e7\u0131 , Chief Marketing Officer (CMO) g\u00f6revine getirildi. Pazarlama, marka y\u00f6netimi, kurumsal ileti\u015fim ve dijital d\u00f6n\u00fc\u015f\u00fcm alanlar\u0131nda 15 y\u0131l\u0131 a\u015fk\u0131n deneyime sahip olan \u015eayak\u00e7\u0131, yeni g\u00f6revinde Kaya Holding’in \u00e7ok markal\u0131 yap\u0131s\u0131n\u0131n pazarlama ve ileti\u015fim stratejilerine liderlik edecek. Ayr\u0131ca m\u00fc\u015fteri deneyimi, sadakat y\u00f6netimi ve veri odakl\u0131 pazarlama alanlar\u0131ndaki \u00e7al\u0131\u015fmalar\u0131yla grubun uluslararas\u0131 b\u00fcy\u00fcme hedeflerine katk\u0131 sunmay\u0131 s\u00fcrd\u00fcrecek.  

 Sabanc\u0131 \u00dcniversitesi  \u0130ngilizce \u0130\u015fletme B\u00f6l\u00fcm\u00fc mezunu olan \u015eebnem \u015eayak\u00e7\u0131, e\u011fitimine Harvard University ’de de\u011fi\u015fim \u00f6\u011frencisi olarak devam etti. 2025 y\u0131l\u0131nda ise Panthéon-Sorbonne University Executive MBA Program\u0131 ’n\u0131 tamamlad\u0131. Y\u00fcksek lisans tezinde T\u00fcrkiye’de pazarlama ve ileti\u015fim alanlar\u0131nda yapay zekâ kullan\u0131m\u0131n\u0131 ele alan \u015eayak\u00e7\u0131, bu alanda akademik \u00e7al\u0131\u015fma ger\u00e7ekle\u015ftiren \u00f6nc\u00fc isimler aras\u0131nda yer ald\u0131. Kariyerine Accenture ’da y\u00f6netim dan\u0131\u015fman\u0131 olarak ba\u015flayan \u015eayak\u00e7\u0131, farkl\u0131 sekt\u00f6rlerde faaliyet g\u00f6steren 10’dan fazla \u015firketin d\u00f6n\u00fc\u015f\u00fcm ve strateji projelerinde g\u00f6rev ald\u0131. Ard\u0131ndan TEB BNP Paribas ’ta pazarlama alan\u0131nda \u00e7al\u0131\u015fan \u015eayak\u00e7\u0131, daha sonra Garanti BBVA \u00d6deme Sistemleri  b\u00fcnyesinde ba\u015fta American Express  olmak \u00fczere Miles&Smiles, Shop&Fly  ve Bonus   kredi kart\u0131 markalar\u0131n\u0131n pazarlama ve ileti\u015fim s\u00fcre\u00e7lerinden sorumlu oldu. Kurucusu oldu\u011fu ajans arac\u0131l\u0131\u011f\u0131yla ise \u0130stinye Park, GittiGidiyor, Caterpillar, Yazz Collective, Microsoft  ve Borusan Holding  gibi farkl\u0131 sekt\u00f6rlerden markalara dan\u0131\u015fmanl\u0131k hizmeti verdi. ","protected":false},"author":1,"featured_media":0,"parent":1931,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_links_to":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/sebnem-sayakci-kaya-holding-in-cmo-su-oldu","_links_to_target":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/sebnem-sayakci-kaya-holding-in-cmo-su-oldu"},"_links":{"self":[{"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/sebnem-sayakci-kaya-holding-in-cmo-su-oldu"}],"collection":[{"href":"urlver"}],"about":[{"href":""}],"author":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/sebnem-sayakci-kaya-holding-in-cmo-su-oldu"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/sebnem-sayakci-kaya-holding-in-cmo-su-oldu"}],"version-history":[{"count":109,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/sebnem-sayakci-kaya-holding-in-cmo-su-oldu"}],"predecessor-version":[{"id":1931,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/sebnem-sayakci-kaya-holding-in-cmo-su-oldu"}],"up":[{"embeddable":true,"href":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kariyer-basamaklari\/sebnem-sayakci-kaya-holding-in-cmo-su-oldu"}],"wp:attachment":[{"href":"https:\/\/www.kadindostumarkalar.org\/img\/blog\/sebnem-tarakci-kaya-holding-in-cmo-su-oldu-0-82235.png"}],"curies":[{"name":".Net","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}