{"id":626,"date":"2023-10-05T13:35:59","date_gmt":"2023-10-05T13:35:59","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/kisisel-bakim\/skinceuticals-hataydaki-kadinlarin-yaninda"},"modified":"2023-10-05T13:38:51","modified_gmt":"2023-10-05T13:38:51","slug":"skinceuticals-hataydaki-kadinlarin-yaninda","status":"publish","type":"page","link":"","title":{"rendered":"SKINCEUTICALS, HATAY’DAK\u0130 KADINLARIN YANINDA"},"content":{"rendered":"Skinceuticals ve ilham\u0131n\u0131 Anadolu’dan ve kad\u0131n\u0131n g\u00fcc\u00fcnden alan tasar\u0131mc\u0131 Asl\u0131 Filinta i\u015f birli\u011fiyle, Hatay’daki kad\u0131nlar i\u00e7in bir fark\u0131ndal\u0131k projesine imza att\u0131.    Bilimde ve ya\u015famda s\u00fcrd\u00fcr\u00fclebilirli\u011fi destekleyen cilt bak\u0131m \u00fcr\u00fcnleri markas\u0131 SkinCeuticals, Hatay’\u0131n unutulmaya y\u00fcz tutan el sanatlar\u0131ndan “Bu\u011fday Sap\u0131 \u00d6r\u00fcc\u00fcl\u00fc\u011f\u00fc ” ile yap\u0131lan cimem  gelene\u011fini yeniden d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in, Hatay Alt\u0131n\u00f6z\u00fc Zeytin Eme\u011fi Kad\u0131n Giri\u015fimi \u00dcretim ve \u0130\u015fletme Kooperatifi (Hazek Kad\u0131n Kooperatifi)  i\u015f birli\u011finde “De\u011fer Katmak Elimizden Gelir”  projesini ba\u015flatt\u0131. Hatay\/Alt\u0131n\u00f6z\u00fc’ne ba\u011fl\u0131 Hazek Kad\u0131n Kooperatifi ile \u00fcretimini yaparak, kad\u0131n istihdam\u0131 n\u0131 destekleyen; bu\u011fday sap\u0131 \u00f6r\u00fcc\u00fcl\u00fc\u011f\u00fc gelene\u011fini devam ettirmeyi hedeflenen anlaml\u0131 proje 2 Ekim 2023, Pazartesi g\u00fcn\u00fc Lagom House of Experience’ta  SkinCeuticals, Asl\u0131 Filinta ve Hazek Kad\u0131n Kooperatifi ev sahipli\u011finde tan\u0131t\u0131ld\u0131. Davete sanat ve cemiyet hayat\u0131ndan Gonca Vuslateri, Meri\u00e7 Aral, Oylum Talu, \u0130dil Yazar, F\u00fcsun Kuran, Melda Kamhi Kosif, Tu\u00e7e Peksayar, Mina Ceran, Benan Terzio\u011flu ve Bilge Yenig\u00fcl  gibi isimler kat\u0131ld\u0131. Projede, Hazek Kad\u0131n Kooperatifi \u00fcretimi yapt\u0131, kad\u0131n istihdam\u0131na destek verildi, bu\u011fday sap\u0131 \u00f6r\u00fcc\u00fcl\u00fc\u011f\u00fc gelene\u011fini devam ettirmek hedeflendi ve Anadolu’nun geleneksel el i\u015f\u00e7ili\u011fi ile tasar\u0131m\u0131n g\u00fcc\u00fc bir araya geldi. Do\u011fal malzemelerle s\u00fcrd\u00fcr\u00fclebilirli\u011fe de dokunan “Bu\u011fday Sap\u0131 \u00d6r\u00fcc\u00fcl\u00fc\u011f\u00fc” ile yap\u0131lan cimem’ler, Alt\u0131n\u00f6z\u00fc kad\u0131nlar\u0131 vas\u0131tas\u0131yla yeni \u00e7antalara d\u00f6n\u00fc\u015ft\u00fcr\u00fcld\u00fc. Proje ile 210 kad\u0131na dokunuldu  Cumhuriyet’in ilk d\u00f6nemlerine dayanan, bu\u011fday sap\u0131ndan \u00f6r\u00fclerek Hatay Alt\u0131n\u00f6z\u00fc il\u00e7esinde \u00fcretilen ve mutfakta nihale, ekmeklik, meyvelik, \u00e7erezlik, i\u00e7li k\u00f6fte ve tarhana kurutmak veya dekoratif ama\u00e7l\u0131 kullan\u0131lan cimemler sarma ba\u011flama \u00f6rg\u00fc tekni\u011fiyle \u00fcretiliyor, k\u00f6k boya tekni\u011fi ile renklendiriliyor ve farkl\u0131 motiflerde \u00f6r\u00fclebiliyor. Anadolu’nun unutulmaya y\u00fcz tutmu\u015f el sanatlar\u0131ndan ve kad\u0131n eme\u011fi nin g\u00fcc\u00fcnden ilham alarak bir d\u00f6n\u00fc\u015f\u00fcm hikayesi olarak konumland\u0131r\u0131lan bu proje sayesinde 210 kad\u0131na, 210 aileye dokunuldu, do\u011fal bitki \u00f6r\u00fcc\u00fcl\u00fc\u011f\u00fc yapan kad\u0131nlar\u0131n \u00f6rd\u00fc\u011f\u00fc cimemler 20-30’lu ya\u015flarda ki kad\u0131nlar\u0131n nesillerine ge\u00e7ti. 4000 adet \u00e7antan\u0131n yap\u0131m\u0131 i\u00e7in ortalama 7 ton bu\u011fday ve 40 d\u00f6n\u00fcm tarla hasad\u0131na denk gelen bir bu\u011fday t\u00fcketimi oldu ve hepsi geri d\u00f6n\u00fc\u015ft\u00fcr\u00fcld\u00fc.  Hatay’da bulunan bu\u011fday tarlalar\u0131ndan toplanan sap bu\u011fdaylar\u0131n el eme\u011fiyle \u00f6r\u00fclmesiyle elde edilen \u00f6zel \u00e7antalar deprem b\u00f6lgesindeki Hazek Kad\u0131n Kooperatifi’nin zanaatkarl\u0131k g\u00fcc\u00fcn\u00fc g\u00f6sterme imkan\u0131 sa\u011flarken, bu proje ad\u0131na 4000 adet \u00e7anta \u00fcretildi. “Elden ele, kalpten kalbe dokunarak biz olman\u0131n \u00e7a\u011f\u0131n\u0131 hep birlikte ba\u015flataca\u011f\u0131z”  Anadolu k\u00fclt\u00fcr\u00fcn\u00fcn de\u011ferlerini ileri d\u00f6n\u00fc\u015ft\u00fcrerek ya\u015fatmak ve kad\u0131n el eme\u011fi konusunda fark\u0131ndal\u0131k  yaratmak i\u00e7in \u00e7al\u0131\u015fan ve bu projenin de \u00f6nemli bir payda\u015f\u0131 olan Asl\u0131 Filinta, SkinCeuticals ve Hazek Kad\u0131n Kooperatifi i\u015f birli\u011finde hayata ge\u00e7irilen projeyi “Anadolu’nun geleneksel el i\u015f\u00e7ili\u011fini ve de\u011ferlerini, ya\u015fad\u0131\u011f\u0131m\u0131z \u00e7a\u011f\u0131n ihtiya\u00e7lar\u0131na kar\u015f\u0131l\u0131k gelecek \u015fekilde kullan\u0131l\u0131r hale d\u00f6n\u00fc\u015ft\u00fcr\u00fcrken; tasar\u0131m\u0131n g\u00fcc\u00fcn\u00fc kullanan bir i\u015f birli\u011fi bu” \u015feklinde tan\u0131mlad\u0131. Projenin daha fikir a\u015famas\u0131ndayken fayda yaratmaya odaklanm\u0131\u015f, kad\u0131n\u0131 ve el eme\u011fini desteklerken, do\u011fal malzemelerle sahici s\u00fcrd\u00fcr\u00fclebilirli\u011fe dokunan bir birliktelik oldu\u011funu belirten Filinta, projenin detaylar\u0131n\u0131 \u015fu \u015fekilde payla\u015ft\u0131: “K\u00f6k boya ile renklendirilen hakiki bu\u011fday sap\u0131 \u00f6r\u00fcc\u00fcl\u00fc\u011f\u00fc ile meydana getirilen Cimemler, Hazek Kad\u0131n Kooperatifi \u00e7at\u0131s\u0131 alt\u0131nda Antakyal\u0131 kad\u0131nlar taraf\u0131ndan \u00e7antalara d\u00f6n\u00fc\u015f\u00fcyor. Gelene\u011fi gelece\u011fe ta\u015f\u0131rken; de\u011ferlerimize ve birbirimize sahip \u00e7\u0131kt\u0131\u011f\u0131m\u0131z g\u00f6n\u00fcl \u00e7arpt\u0131ran bir proje bu. D\u00f6n\u00fc\u015f\u00fcm\u00fcn, de\u011fer yaratman\u0131n ve bir olman\u0131n sonsuz se\u00e7eneklerinden biri bu. Elden ele, kalpten kalbe dokunarak biz olman\u0131n \u00e7a\u011f\u0131n\u0131 hep birlikte ba\u015flataca\u011f\u0131z. Bu projenin bir par\u00e7as\u0131 olan b\u00fct\u00fcn payda\u015flar\u0131m\u0131za g\u00f6n\u00fclden te\u015fekk\u00fcrlerimizle.” Projeyle ilgili yapt\u0131\u011f\u0131 konu\u015fmada, projeye dair duydu\u011fu g\u00fcveni ve hislerini payla\u015fan SkinCeuticals Marka Lideri Melis \u015eahin , SkinCeuticals’in 35 y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir 50’den fazla klinik \u00e7al\u0131\u015fmayla y\u00fcksek performansl\u0131 ve kan\u0131ta dayal\u0131 patentli \u00fcr\u00fcnleri ile kendi versiyonunu en iyisini d\u00f6n\u00fc\u015fmek isteyen t\u00fcketicileriyle bulu\u015ftu\u011funu vurgulad\u0131. 10.000’den fazla dermatoloji ve plastik cerrahi kli\u011finde estetik i\u015flemler ve i\u015flemlerden sonra evde profesyonel bak\u0131ma devam eden s\u00fcrd\u00fcr\u00fclebilir bir fayda sa\u011flad\u0131klar\u0131 bilgisini veren \u015eahin, bug\u00fcn 15 y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir tutkuyla markaya ba\u011fl\u0131 t\u00fcketiciler yaratt\u0131klar\u0131ndan bahsetti. Ya\u015fan\u0131lan depremin ard\u0131ndan \u00fclkemiz i\u00e7in nas\u0131l faydal\u0131 bir i\u015f yapabiliriz konusunu \u00e7ok d\u00fc\u015f\u00fcnd\u00fcklerini ve yaratt\u0131klar\u0131 marka de\u011feri ile kol kola girecek ‘kolektif fayda’ kavram\u0131 \u00fczerine bir s\u00fcre \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 aktaran Melis \u015eahin, bu noktada yollar\u0131n\u0131n ilham\u0131n\u0131 Anadolu’dan ve kad\u0131n\u0131n g\u00fcc\u00fcnden alan tasar\u0131mc\u0131 Asl\u0131 Filinta ile kesi\u015fti\u011fini ifade etti. \u015eahin, “Asl\u0131 Filinta’n\u0131n ileri d\u00f6n\u00fc\u015f\u00fcme \u00f6nc\u00fcl\u00fck etti\u011fi ve s\u00fcrd\u00fcr\u00fclebilirlik \u00fczerine yapt\u0131\u011f\u0131 \u00e7al\u0131\u015fmalar\u0131 keyifle takip ediyorduk. Biz kendin olman\u0131n g\u00fcc\u00fcne inan\u0131yoruz. Bizim hayalimiz d\u00f6n\u00fc\u015f\u00fcm\u00fc ba\u015flatmak ve bu g\u00fcc\u00fc daha b\u00fcy\u00fck bir de\u011fere d\u00f6n\u00fc\u015ft\u00fcrebilmekti. Bug\u00fcn belki de art\u0131k kullan\u0131lmayan bir gelene\u011fin hayat\u0131m\u0131za bir \u015fekilde yeniden girmesini ve kad\u0131nlar\u0131m\u0131z\u0131n g\u00fcc\u00fcn\u00fc ke\u015ffetmelerini, farkl\u0131 yarat\u0131mlarla gelecek nesillere aktarmalar\u0131na destek olacak bu projeyi geli\u015ftirdik. Anadolu’ya, kad\u0131na, el eme\u011fine, do\u011fal malzemelerin kullan\u0131m\u0131 ile s\u00fcrd\u00fcr\u00fclebilirli\u011fe dikkat \u00e7eken bu ileri d\u00f6n\u00fc\u015f\u00fcm hikayesinde beraber oldu\u011fumuz i\u00e7in \u00e7ok mutluyuz” diyerek s\u00f6zlerini tamamlad\u0131. Yapt\u0131\u011f\u0131 konu\u015fmada, 2019 y\u0131l\u0131 sonlar\u0131nda kurulan HAZEK’in, tamamen dezavantajl\u0131 kad\u0131nlardan olu\u015fan ve \u00fcretim yapmak isteyen ancak pazar bulamayan kad\u0131nlara hizmet etmek amac\u0131yla kuruldu\u011funu dile getiren Hazek Kad\u0131n Kooperatifi Ba\u015fkan\u0131 Leyla Ayvazo\u011flu  ise, “ T\u00fcrkiye’nin en u\u00e7 noktas\u0131nda bu \u015fehirde ya\u015fayan herkesin evinde bulunan \u00fcr\u00fcnleri yaln\u0131zca hediyele\u015fmek amac\u0131yla kullanan kad\u0131nlar art\u0131k \u00fcrettiklerinin sat\u0131\u015f\u0131n\u0131 ve pazarlamas\u0131n\u0131 yapabilecek bir ortam bulabilmekteler. Hazek Kad\u0131n Kooperatifi olarak bizler Alt\u0131n\u00f6z’\u00fcnde \u00fcretilen k\u00fclt\u00fcrel miras olan \u015fehrin de\u011fer ve dinamiklerini \u00f6n plana \u00e7\u0131kar\u0131p \u00fcretim yoluyla T\u00fcrkiye’nin d\u00f6rt bir yan\u0131na \u015fehrimizi tan\u0131tmak istiyoruz. Yeniden hayat bulan Cimemimizin nesiller boyu \u00fcretime devam etmesini g\u00f6n\u00fclden arzuluyoruz” c\u00fcmleleri ile projeden duydu\u011fu mutlulu\u011fu aktard\u0131. Hatay Alt\u0131n\u00f6z\u00fc Zeytin Eme\u011fi ve Kad\u0131n Giri\u015fimi \u00dcretim ve \u0130\u015fletme Kooperatifi; zeytinin anavatan\u0131 olarak nitelendirdikleri il\u00e7elerinde, bereketli ve verimli topraklarda \u00fcrettikleri hammaddeleri i\u015fliyor, \u00fcretiyor, sa\u011fl\u0131kl\u0131, do\u011fal g\u0131da olarak ula\u015ft\u0131r\u0131yor. Gastronomi kenti Hatay'\u0131n hammadde \u015fehri Alt\u0131n\u00f6z\u00fc'n\u00fc t\u00fcm T\u00fcrkiye'yi tan\u0131tmay\u0131 \u015fiar ediniyor, il\u00e7e kad\u0131nlar\u0131na pazar yarat\u0131yor ve yeniden kad\u0131na kazand\u0131r\u0131yor. Kad\u0131n kazan\u0131rsa aile kazan\u0131r, \u00e7ocuk kazan\u0131r diyen i\u015fletme kooperatifi SkinCeuticals x Asl\u0131 Filinta i\u015f birli\u011fi i\u00e7in bu sefer bu\u011fday sap\u0131ndan el i\u015f\u00e7ili\u011fi ile \u00f6r\u00fclen \u00e7anta tasar\u0131m\u0131n\u0131 \u00f6zel \u00fcretime ge\u00e7irdi. Bu proje sayesinde nesilden nesile bir aktar\u0131m s\u00f6z konusu olurken, gen\u00e7 ya\u015ftaki kad\u0131nlar bu\u011fday sap\u0131 \u00f6r\u00fcc\u00fcl\u00fc\u011f\u00fcn\u00fc \u00f6\u011frendi ve bu pazar\u0131n bir par\u00e7as\u0131 haline geldi. SkinCeuticals yetkili sat\u0131\u015f noktalar\u0131ndan yap\u0131lan CE Ferulic antioksidan serum al\u0131\u015fveri\u015flerinde hediye edilecek \u00e7antalar\u0131n i\u00e7erisinde 15ml Resveratrol B E Gece Antioksidan’\u0131 bulunuyor. 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