{"id":1514,"date":"2026-01-15T10:55:29","date_gmt":"2026-01-15T10:55:29","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/haberler\/turkiye-finans-katilim-bankasi-employer-brand-stars-odul-programinda-gumus-ve-bronz-odulun-sahibi-oldu"},"modified":"2026-01-15T10:58:53","modified_gmt":"2026-01-15T10:58:53","slug":"turkiye-finans-katilim-bankasi-employer-brand-stars-odul-programinda-gumus-ve-bronz-odulun-sahibi-oldu","status":"publish","type":"page","link":"","title":{"rendered":"T\u00fcrkiye Finans Kat\u0131l\u0131m Bankas\u0131, Employer Brand Stars \u00d6d\u00fcl Program\u0131’nda G\u00fcm\u00fc\u015f ve Bronz \u00d6d\u00fcl\u00fcn Sahibi Oldu"},"content":{"rendered":"T\u00fcrkiye Finans Kat\u0131l\u0131m Bankas\u0131 , kapsay\u0131c\u0131 kurum k\u00fclt\u00fcr\u00fc ve iyi ya\u015fam uygulamalar\u0131yla Employer Brand Stars \u00d6d\u00fcl Program\u0131’nda ve G\u00fcm\u00fc\u015f ve Bronz olmak \u00fczere iki \u00f6d\u00fcl kazand\u0131.    ‘\u0130nsan odakl\u0131 bankac\u0131l\u0131k’ ilkesiyle faaliyetlerini s\u00fcrd\u00fcren T\u00fcrkiye Finans Kat\u0131l\u0131m Bankas\u0131 , \u00e7e\u015fitlilik ve kapsay\u0131c\u0131l\u0131\u011f\u0131 merkeze alan kurum k\u00fclt\u00fcr\u00fc ile \u00e7al\u0131\u015fan ve ailelerine y\u00f6nelik b\u00fct\u00fcnsel iyi ya\u015fam uygulamalar\u0131 nedeniyle Employer Brand Stars \u00d6d\u00fcl Program\u0131 ’nda G\u00fcm\u00fc\u015f ve Bronz olmak \u00fczere iki \u00f6d\u00fcle de\u011fer bulundu. \u0130\u015fveren markas\u0131 uygulamalar\u0131nda \u00f6rnek te\u015fkil eden kurumlar\u0131 uluslararas\u0131 kriterlerle de\u011ferlendiren ve ba\u015far\u0131lar\u0131n\u0131 tescil eden Employer Brand Stars taraf\u0131ndan verilen bu \u00f6d\u00fcller, Banka’n\u0131n \u00e7al\u0131\u015fan deneyimine yapt\u0131\u011f\u0131 yat\u0131r\u0131mlar\u0131n, kapsay\u0131c\u0131 kurum k\u00fclt\u00fcr\u00fcn\u00fcn ve b\u00fct\u00fcnsel iyi ya\u015fam stratejisinin uluslararas\u0131 \u00f6l\u00e7ekte \u00f6rnek g\u00f6sterilen bir seviyeye ula\u015ft\u0131\u011f\u0131n\u0131 ortaya koyuyor.   

“Bireysel farkl\u0131l\u0131klara yer a\u00e7arak \u00e7al\u0131\u015fma k\u00fclt\u00fcr\u00fcm\u00fcz\u00fc daha da g\u00fc\u00e7lendiriyoruz”   

T\u00fcrkiye Finans Kat\u0131l\u0131m Bankas\u0131 \u0130nsan Kaynaklar\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Z\u00fcleyha B\u00fcy\u00fcky\u0131ld\u0131r\u0131m , konuyla ilgili yapt\u0131\u011f\u0131 de\u011ferlendirmede, “Bankam\u0131z\u0131n en \u00f6nemli varl\u0131\u011f\u0131n\u0131n, m\u00fc\u015fterilerini oda\u011f\u0131na alan, tak\u0131m olman\u0131n g\u00fcc\u00fcne inanan, tutkusu ba\u015far\u0131 olan, \u00e7e\u015fitlilikten beslenen ve yeniliklerin \u00f6nc\u00fcs\u00fc olmak i\u00e7in heyecan duyan insan kayna\u011f\u0131m\u0131z oldu\u011funa inan\u0131yoruz” \u015feklinde konu\u015ftu.   

 Bireysel farkl\u0131l\u0131klara yer a\u00e7arak daha da g\u00fc\u00e7lenen bir \u00e7al\u0131\u015fma k\u00fclt\u00fcr\u00fc olu\u015fturduklar\u0131n\u0131 vurgulayan B\u00fcy\u00fcky\u0131ld\u0131r\u0131m, \u00e7al\u0131\u015fanlar\u0131n\u0131n ve onlar\u0131n birinci derece yak\u0131nlar\u0131n\u0131n fiziksel ve ruhsal sa\u011fl\u0131klar\u0131n\u0131 b\u00fct\u00fcnc\u00fcl bi\u00e7imde desteklemeyi \u00f6nemsediklerini payla\u015ft\u0131. T\u00fcm bu \u00e7al\u0131\u015fmalar\u0131n\u0131 ‘\u0130yi Ya\u015fam Uygulamalar\u0131’ \u00e7at\u0131s\u0131 alt\u0131nda y\u00f6nettiklerini belirten B\u00fcy\u00fcky\u0131ld\u0131r\u0131m s\u00f6zlerinin devam\u0131nda \u015f\u00f6yle konu\u015ftu; “\u00c7al\u0131\u015fan\u0131 oda\u011f\u0131na alan yakla\u015f\u0131m\u0131m\u0131z ve bu do\u011frultuda hayata ge\u00e7irdi\u011fimiz uygulamalar nedeniyle Employer Brand Stars \u00d6d\u00fcl Program\u0131’nda G\u00fcm\u00fc\u015f ve Bronz olmak \u00fczere iki \u00f6d\u00fcl alman\u0131n mutlulu\u011funu ya\u015f\u0131yoruz. Bizi bu ba\u015far\u0131ya ta\u015f\u0131yan t\u00fcm \u00e7al\u0131\u015fma arkada\u015flar\u0131m\u0131za te\u015fekk\u00fcrler... T\u00fcrkiye Finans Kat\u0131l\u0131m Bankas\u0131 olarak, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde de i\u015fveren markas\u0131 alan\u0131nda \u00f6nc\u00fc uygulamalar geli\u015ftirmeye devam edece\u011fiz.”   

 \u00c7e\u015fitlilik, E\u015fitlik ve Kapsay\u0131c\u0131l\u0131k Odakl\u0131 Kurum K\u00fclt\u00fcr\u00fc  T\u00fcrkiye Finans Kat\u0131l\u0131m Bankas\u0131, \u00e7al\u0131\u015fanlar\u0131n\u0131 yaln\u0131zca g\u00f6revleriyle de\u011fil, t\u00fcm ya\u015fam rolleri ve bireysel \u00f6zellikleriyle bir b\u00fct\u00fcn olarak ele alan bir k\u00fclt\u00fcr benimsiyor. Ya\u015f, cinsiyet, engellilik, inan\u00e7, ku\u015fak fark\u0131 ve sosyoekonomik ge\u00e7mi\u015f gibi t\u00fcm \u00e7e\u015fitlilik unsurlar\u0131n\u0131 kapsayan bu yakla\u015f\u0131m, bankan\u0131n \u00c7e\u015fitlilik, E\u015fitlik ve Kapsay\u0131c\u0131l\u0131k stratejisinin temelini olu\u015fturuyor. Bu kapsamda kad\u0131nlar\u0131n i\u015f g\u00fcc\u00fcndeki oran\u0131 y\u00fczde 42’ye , y\u00f6netim rolleri i\u00e7erisindeki temsiliyeti ise y\u00fczde 45’e  ula\u015fm\u0131\u015f durumda. Cinsiyete dayal\u0131 \u00fccret e\u015fitli\u011finden adil terfi s\u00fcre\u00e7lerine, kapsay\u0131c\u0131 dil kullan\u0131m\u0131ndan eri\u015filebilir fiziksel ve dijital alanlara kadar geni\u015f bir yelpazede uygulanan politikalar uyguluyor. Engelli bireylerin istihdam\u0131n\u0131 art\u0131ran, gen\u00e7 yetenekleri CORE  ve We\/We Plus  programlar\u0131yla kurum k\u00fclt\u00fcr\u00fcne dâhil eden uygulamalar da bu yakla\u015f\u0131m do\u011frultusunda hayata ge\u00e7irilen ad\u0131mlar aras\u0131nda yer al\u0131yor.  \u00c7al\u0131\u015fan ve ailelerini kapsayan iyi ya\u015fam uygulamalar\u0131n\u0131 hayata ge\u00e7iriyor  T\u00fcrkiye Finans Kat\u0131l\u0131m Bankas\u0131, \u00e7al\u0131\u015fanlar\u0131n ve ailelerinin b\u00fct\u00fcnsel iyilik hâlini destekleyen kapsaml\u0131 “\u0130yi Ya\u015fam Uygulamalar\u0131”n\u0131 da hayata ge\u00e7iriyor. Banka, \u00e7al\u0131\u015fanlar\u0131na ve birinci derece yak\u0131nlar\u0131na psikolog, klinik psikolog, diyetisyen ve aile terapisti ile \u00fccretsiz birebir seans imkân\u0131 sunuyor. \u00c7al\u0131\u015fanlar anla\u015fmal\u0131 spor salonlar\u0131n\u0131 \u00fccretsiz kullanabiliyor, ayr\u0131ca \u015firket tesislerindeki spor salonuna eri\u015febiliyor. Klinik pilates uygulamalar\u0131, ergonomi e\u011fitimleri, ad\u0131m yar\u0131\u015fmalar\u0131 ve hareketlilik programlar\u0131yla fiziksel sa\u011fl\u0131k desteklenirken; i\u015f yeri hekimi ve hem\u015fire taraf\u0131ndan g\u00fcn boyu sa\u011flanan dan\u0131\u015fmanl\u0131k hizmeti, haftan\u0131n belirli g\u00fcnlerindeki \u00fccretsiz kan tahlili, dental check-up imkân\u0131, hamile \u00e7al\u0131\u015fanlara \u00f6zel pilates deste\u011fi ve yenido\u011fan paketleri de iyi ya\u015fam yakla\u015f\u0131m\u0131n\u0131n \u00f6nemli unsurlar\u0131 aras\u0131nda yer al\u0131yor. Dijital eri\u015filebilir ‘\u0130yi Ya\u015fam K\u00fct\u00fcphanesi’,  meditasyon ve fark\u0131ndal\u0131k i\u00e7erikleri, ebeveynlik at\u00f6lyeleri, \u00e7ocuklar\u0131n da faydalanabildi\u011fi \u00f6\u011frenme platformlar\u0131 ve d\u00fczenli sa\u011fl\u0131k i\u00e7erikleri ile \u00e7al\u0131\u015fanlar\u0131n iyi olma haline her an her yerden eri\u015fim sa\u011flan\u0131yor. \u00c7al\u0131\u015fanlar\u0131n i\u015f-ya\u015fam dengesini korumak amac\u0131yla banka sistemlerinin 18.30’da otomatik kapanmas\u0131, toplant\u0131s\u0131z odak saatleri, sessiz \u00e7al\u0131\u015fma alanlar\u0131 ve geli\u015fim izinleri gibi uygulamalar da kurum k\u00fclt\u00fcr\u00fcn\u00fcn tamamlay\u0131c\u0131 bir par\u00e7as\u0131 olarak \u00f6ne \u00e7\u0131k\u0131yor. Aidiyet duygusunu g\u00fc\u00e7lendiren sosyal kul\u00fcpler, zeytinlik etkinlikleri, fark\u0131ndal\u0131k kampanyalar\u0131 ve milli bayram kutlamalar\u0131 ile T\u00fcrkiye Finans Kat\u0131l\u0131m Bankas\u0131, yaln\u0131zca profesyonel ya\u015fam\u0131 de\u011fil sosyal birlikteli\u011fi de destekleyen bir yap\u0131 olu\u015fturuyor. M\u00fczik, spor, gezi ve iyilik kul\u00fcpleri, \u00e7al\u0131\u015fanlar\u0131n ilgi alanlar\u0131na g\u00f6re bir araya gelerek g\u00fc\u00e7l\u00fc ba\u011flar kurmalar\u0131na olanak tan\u0131yor. 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