{"id":32,"date":"2020-11-27T00:00:00","date_gmt":"2020-11-27T00:00:00","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/ev-tekstili\/yesim-testil-kadinlara-yonelik-gerceklestirdigi-farkindalik-projeleri-ile-8216bu-isyerinde-8220deger8221-var8217-dedirtiyor"},"modified":"2022-05-31T03:34:40","modified_gmt":"2022-05-31T03:34:40","slug":"yesim-testil-kadinlara-yonelik-gerceklestirdigi-farkindalik-projeleri-ile-8216bu-isyerinde-8220deger8221-var8217-dedirtiyor","status":"publish","type":"page","link":"","title":{"rendered":"YE\u015e\u0130M TEST\u0130L KADINLARA Y\u00d6NEL\u0130K GER\u00c7EKLE\u015eT\u0130RD\u0130\u011e\u0130 FARKINDALIK PROJELER\u0130 \u0130LE ‘BU \u0130SYER\u0130NDE “DE\u011eER” VAR!' DED\u0130RT\u0130YOR"},"content":{"rendered":"S\u00fcrd\u00fcr\u00fclebilirlik ve toplumsal kalk\u0131nman\u0131n, toplumun kad\u0131n\u0131na verdi\u011fi de\u011ferle \u00f6l\u00e7\u00fclebilece\u011fini g\u00f6zler \u00f6n\u00fcne seren Ye\u015fim Tekstil, “\u00d6nce \u0130nsan” felsefesinin \u0131\u015f\u0131\u011f\u0131nda kad\u0131nlar\u0131n g\u00fc\u00e7lenmesi ad\u0131na hayata ge\u00e7irdi\u011fi \u00e7al\u0131\u015fmalarla ve uluslararas\u0131 bir\u00e7ok platformda \u00f6rnek g\u00f6sterilen projeleriyle i\u015f d\u00fcnyas\u0131nda ad\u0131ndan s\u00f6z ettirmeye devam ediyor.  Bursa’ da 1983 y\u0131l\u0131nda \u00fcretime ba\u015flayan ve tekstil devi d\u00fcnya markalar\u0131n\u0131n stratejik orta\u011f\u0131 olarak \u00e7al\u0131\u015fmalar\u0131na devam eden Ye\u015fim, 144 bin metrekaresi kapal\u0131 ve 181 bin metrekaresi a\u00e7\u0131k olmak \u00fczere, Bursa’da toplam 325 bin metrekare alan \u00fczerinde 4 bini a\u015fk\u0131n \u00e7al\u0131\u015fan\u0131 ile faaliyetlerini s\u00fcrd\u00fcr\u00fcyor. \u0130smini bile bir kad\u0131n isminden alan ve T\u00fcrkiye’de tek \u00e7at\u0131 alt\u0131nda en fazla kad\u0131n \u00e7al\u0131\u015fan istihdam eden \u00f6nc\u00fc firmalardan olan Ye\u015fim Tekstil ; toplumsal s\u00fcrd\u00fcr\u00fclebilirli\u011fin ve kalk\u0131nman\u0131n kad\u0131nla m\u00fcmk\u00fcn olaca\u011f\u0131na olan inanc\u0131yla, toplumsal f\u0131rsat e\u015fitli\u011fi ve kad\u0131n istihdam\u0131 konusunda 37 y\u0131ld\u0131r \u00f6nc\u00fc marka davran\u0131\u015flar\u0131 ortaya koyuyor. A\u00e7\u0131k\u00e7as\u0131 Ye\u015fim Tekstil, bu \u00f6nc\u00fc marka davran\u0131\u015flar\u0131 ile topluma \u00e7ok k\u0131ymetli bir re\u00e7ete \u00e7\u0131kartm\u0131\u015f demek olduk\u00e7a yerinde olur.  Bu hedefler do\u011frultusunda ger\u00e7ekle\u015ftirdi\u011fi projeleri aras\u0131nda olan ve 32 y\u0131ld\u0131r aral\u0131ks\u0131z olarak faaliyet g\u00f6steren Ye\u015fim Kre\u015fi , kad\u0131nlar\u0131n i\u015f d\u00fcnyas\u0131na kat\u0131l\u0131m oran\u0131na g\u00f6zle g\u00f6r\u00fcl\u00fcr bir katk\u0131 sa\u011fl\u0131yor. Ye\u015fim  \u00e7al\u0131\u015fanlar\u0131n\u0131n \u00fccretsiz olarak yararland\u0131\u011f\u0131 1000 ki\u015filik Ye\u015fim Kre\u015fi’ nde, pandemi \u00f6ncesi 0-6 ya\u015f grubunda yakla\u015f\u0131k 400 \u00e7ocuk \u00fccretsiz bak\u0131m hizmeti almaktayd\u0131. Kad\u0131na duyarl\u0131 projeleri Ye\u015fim Kre\u015fi  ile s\u0131n\u0131rl\u0131 olmayan Ye\u015fimTekstil ’ in, b\u00fcnyesinde olu\u015fturulan Toplumsal Cinsiyet E\u015fitli\u011f i Komitesi ve buna paralel olarak tan\u0131mlanan Toplumsal Cinsiyet E\u015fitli\u011fi  Politikas\u0131yla da bu alandaki hassasiyetini i\u015f s\u00fcre\u00e7lerinin bir par\u00e7as\u0131 olarak konumland\u0131rd\u0131\u011f\u0131n\u0131n g\u00fc\u00e7l\u00fc bir kan\u0131t\u0131 niteli\u011finde. “Kelebe\u011fin D\u00fcnyas\u0131” Projesi  Kad\u0131nlar\u0131n i\u015f hayat\u0131nda g\u00fc\u00e7lenmesi ad\u0131na y\u00fcr\u00fctt\u00fc\u011f\u00fc \u00e7al\u0131\u015fmalarla yurt i\u00e7i ve yurt d\u0131\u015f\u0131nda ger\u00e7ekle\u015ftirilen bir\u00e7ok ara\u015ft\u0131rma ve rapora konu olan Ye\u015fim Tekstil ’in bir di\u011fer projesi ise Edward N. Lorenz ’in “Kelebek Etkisi ” kuram\u0131ndan ald\u0131\u011f\u0131 ilhamla ad\u0131n\u0131n verildi\u011fi “Kelebe\u011fin D\u00fcnyas\u0131 Projesi ”. “Bir kelebe\u011fin kanat \u00e7\u0131rp\u0131\u015f\u0131 d\u00fcnyan\u0131n ba\u015fka bir ucunda bir titre\u015fim yaratabilir” d\u00fc\u015f\u00fcncesinden yola \u00e7\u0131k\u0131lan projenin slogan\u0131 ise “Kad\u0131n  de\u011fi\u015firse, toplum de\u011fi\u015fir!”  2013 y\u0131l\u0131ndan bu yana Ye\u015fim ve Uluda\u011f Soroptimist Kul\u00fcb\u00fc  i\u015f birli\u011fiyle kad\u0131nlara fark\u0131ndal\u0131k  kazand\u0131rmay\u0131 ama\u00e7layan Kelebe\u011fin D\u00fcnyas\u0131 Projesi , 2019 y\u0131l\u0131ndan itibaren etki alan\u0131n\u0131 geni\u015fleterek “Bizim E\u015fit D\u00fcnyam\u0131z ” ad\u0131yla firma \u00e7at\u0131s\u0131 alt\u0131nda yoluna devam ediyor. Di\u011fer yandan Kelebe\u011fin D\u00fcnyas\u0131  ad\u0131yla da Uluda\u011f Soroptimist Kul\u00fcb\u00fc  ile birlikte T\u00fcrk E\u011fitim G\u00f6n\u00fcll\u00fcleri (TEGV) ve Panay\u0131r \u015e\u00fckr\u00fc \u015eankaya \u0130lkokulu anneleri i\u00e7in fark\u0131ndal\u0131k  yaratmay\u0131 s\u00fcrd\u00fcr\u00fcyor. “Evde \u0130\u015fte E\u015fitlik” Projesi  Ye\u015fim Tekstil’  in f\u0131rsat e\u015fitli\u011fi ilkesi ile hareket etti\u011fi projelerden bir di\u011feri ise “Evde \u0130\u015fte E\u015fitlik ” projesi, i\u015f yerinde toplumsal cinsiyet e\u015fitli\u011fi nin sa\u011flanmas\u0131 ve kad\u0131na y\u00f6nelik \u015fiddete tolerans g\u00f6stermeyen bir i\u015f k\u00fclt\u00fcr\u00fcn\u00fcn geli\u015ftirilmesi amac\u0131yla hayata ge\u00e7irdi\u011fi projede,  \u00e7al\u0131\u015fanlar\u0131na bir \u00e7ok konuda k\u0131ymetli payla\u015f\u0131mlar ve e\u011fitimler  veriyor. Bu projede Ye\u015fim Tekstil, Mor Salk\u0131m Kad\u0131n Dayan\u0131\u015fma Derne\u011fi ile de i\u015fbirli\u011fi yaparak projenin etkilerini artt\u0131rmay\u0131 hedefliyor. Ye\u015fim Tekstil , Sabanc\u0131  \u00dcniversitesi Kurumsal Y\u00f6netim Forumu taraf\u0131ndan, T\u00dcS\u0130AD’\u0131n i\u015f birli\u011fi ve Birle\u015fmi\u015f Milletler N\u00fcfus Fonu (UNFPA) ile Sabanc\u0131  Vakf\u0131’n\u0131n deste\u011fiyle haz\u0131rlanan “Kad\u0131na Y\u00f6nelik Aile \u0130\u00e7i \u015eiddetle \u0130lgili \u0130\u015f Yeri Politikalar\u0131 Geli\u015ftirme ve Uygulama Rehberi” i\u00e7in T\u00fcrkiye’deki 17 pilot firmadan biri olarak se\u00e7ildi. Firma, “Evde \u0130\u015fte E\u015fitlik ” projesi ile \u00e7al\u0131\u015fanlar\u0131nda bu konuya y\u00f6nelik bir fark\u0131ndal\u0131k  olu\u015fturmay\u0131 hedefliyor. “Evde \u0130\u015fte E\u015fitlik”  projesi kapsam\u0131nda 2017 ve 2018 y\u0131llar\u0131nda oldu\u011fu gibi 2019 y\u0131l\u0131nda da Ye\u015fim Kre\u015fi  velilerine y\u00f6nelik anne-baba okulu e\u011fitimleri d\u00fczenlendi. 2020 y\u0131l\u0131nda ba\u015flayan e\u011fitimler ise mart ay\u0131nda T\u00fcrkiye’de ba\u015f g\u00f6steren pandemi nedeniyle dijital platforma ta\u015f\u0131narak online olarak tamamland\u0131. Birle\u015fmi\u015f Milletler K\u00fcresel \u0130lkeler S\u00f6zle\u015fmesi’ni (Global Compact) 2006 y\u0131l\u0131nda imzalayan Ye\u015fim Tekstil 2014 y\u0131l\u0131ndan bu yana Global Compact T\u00fcrkiye Y\u00fcr\u00fctme Kurulu \u00fcyeli\u011fini s\u00fcrd\u00fcr\u00fcyor.  Global Compact T\u00fcrkiye Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc Dilek Cesur, a\u011f\u0131na ba\u011fl\u0131 olarak Toplumsal Cinsiyet E\u015fitli\u011fi \u00c7al\u0131\u015fma Grubu’nda da aktif g\u00f6rev alan Ye\u015fim’in Temsilcisi Dilek Cesur (Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc), gruptaki e\u015f ba\u015fkanl\u0131k g\u00f6revini 2019 y\u0131l\u0131 ortas\u0131na kadar s\u00fcrd\u00fcrm\u00fc\u015f ve bu kapsamda yap\u0131lan toplant\u0131lara da liderlik etmi\u015ftir. Ye\u015fim, y\u00f6netim kurulundaki yeni g\u00f6revi kapsam\u0131nda Anadolu’da Global Compact’\u0131n yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131 ad\u0131na \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor.    Bursa’da 34 WEPs \u0130mzac\u0131s\u0131 Firma  “Kad\u0131n\u0131n G\u00fc\u00e7lenmesi Bursa Platformu“ T\u00fcrkiye’de toplumsal cinsiyet e\u015fitli\u011fi ve kad\u0131n\u0131n g\u00fc\u00e7lenmesi ile ilgili yap\u0131lan \u00e7al\u0131\u015fmalar\u0131 Bursa’ya ta\u015f\u0131mak ve i\u015f d\u00fcnyas\u0131nda Bursa’y\u0131 bu konuda \u00f6rnek il olarak konumland\u0131rmak \u00fczere 2016 y\u0131l\u0131nda BU\u0130KAD, BUS\u0130AD ve Ye\u015fim  koordinat\u00f6rl\u00fc\u011f\u00fcnde, KalDer’in deste\u011fiyle kuruldu. Ye\u015fim ’in \u00f6nemli projeleri aras\u0131nda… Platform, kad\u0131n\u0131n g\u00fc\u00e7lenmesi ve toplumsal cinsiyet e\u015fitli\u011fi  konusuyla ilgili payda\u015flar\u0131 bir araya getirerek firmalar aras\u0131 \u00f6\u011frenme s\u00fcre\u00e7lerini desteklemek, kad\u0131n\u0131n g\u00fc\u00e7lenmesi  prensiplerinin \u00fclke \u00e7ap\u0131nda yay\u0131l\u0131m\u0131n\u0131 sa\u011flamak, i\u015f d\u00fcnyas\u0131 olarak aile i\u00e7i \u015fiddete kar\u015f\u0131 ortak bir politika geli\u015ftirmek ve b\u00f6ylelikle de etkiyi artt\u0131rmak \u00fczere \u00e7al\u0131\u015fmalar y\u00fcr\u00fct\u00fcyor. Bug\u00fcn gelinen noktada WEPs (Kad\u0131n\u0131n G\u00fc\u00e7lenmesi \u0130lkeleri) imzac\u0131s\u0131 34 firma Bursa’dan topluma de\u011fer yaratmak i\u00e7in var g\u00fcc\u00fcyle \u00e7al\u0131\u015f\u0131yor. 2020 y\u0131l\u0131nda eyl\u00fcl ay\u0131nda uzun y\u0131llard\u0131r Toplumsal Cinsiyet E\u015fitli\u011fi  alan\u0131nda birbirinden de\u011ferli projeler y\u00fcr\u00fcten Ye\u015fim , bu alandaki \u00e7al\u0131\u015fmalar\u0131 firma i\u00e7erisinde daha da yayg\u0131nla\u015ft\u0131rmak ve s\u00fcrd\u00fcr\u00fclebilir k\u0131lmak ad\u0131na 2020 y\u0131l\u0131 “Toplumsal Cinsiyet E\u015fitli\u011fi  E\u011fiticili\u011fi E\u011fitim Program\u0131” d\u00fczenledi. Programa firma b\u00fcnyesindeki \u00e7e\u015fitli b\u00f6l\u00fcmlerde g\u00f6rev yapan 12 g\u00f6n\u00fcll\u00fc e\u011fitmen kat\u0131larak toplumsal cinsiyet e\u015fitli\u011fi e\u011fitimi ald\u0131.  T\u00fcm \u00f6nemli ve \u00f6zel duyarl\u0131l\u0131k projelerine ek olarak, Ye\u015fim , Uluslararas\u0131 Kad\u0131n Ara\u015ft\u0131rmalar\u0131 Merkezi’nin (ICRW) d\u00fcnyaca \u00fcnl\u00fc haz\u0131r giyim firmas\u0131 Nike ad\u0131na, markan\u0131n 2025 stratejileri kapsam\u0131ndaki “Kad\u0131nlar\u0131n g\u00fc\u00e7lendirilmesi” temas\u0131yla ger\u00e7ekle\u015ftirdi\u011fi “Tekstilde Cinsiyet E\u015fitli\u011finin Art\u0131r\u0131lmas\u0131” ara\u015ft\u0131rma raporunda \u00f6rnek firma olarak g\u00f6sterildi. “Bu \u0130\u015fyerinde De\u011fer Var”  Ye\u015fim Tekstil’in \u00f6nc\u00fc yakla\u015f\u0131mlar\u0131n\u0131n temelinde 1+1 2’den b\u00fcy\u00fckt\u00fcr form\u00fcl\u00fc yat\u0131yor. De\u011fer yaratarak kazand\u0131klar\u0131n\u0131z, sahip olduklar\u0131n\u0131zdan daima daha k\u0131ymetlidir. Bu anlay\u0131\u015f\u0131n yayg\u0131nla\u015fmas\u0131n\u0131, d\u00fcnyam\u0131z\u0131 g\u00fczelle\u015ftirmek i\u00e7in d\u00fcnyay\u0131 sarmas\u0131n\u0131 y\u00fcrekten destekliyoruz. 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