{"id":72,"date":"2021-04-26T00:00:00","date_gmt":"2021-04-26T00:00:00","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/holding\/zorlu-holding-esit-bi8217hayat8221-icin-kollari-sivadi"},"modified":"2022-05-31T03:52:49","modified_gmt":"2022-05-31T03:52:49","slug":"zorlu-holding-esit-bi8217hayat8221-icin-kollari-sivadi","status":"publish","type":"page","link":"","title":{"rendered":"ZORLU HOLD\u0130NG “E\u015e\u0130T B\u0130'HAYAT” \u0130\u00c7\u0130N KOLLARI SIVADI"},"content":{"rendered":"Zorlu Holding, Ak\u0131ll\u0131 Hayat 2030 s\u00fcrd\u00fcr\u00fclebilirlik stratejisi kapsam\u0131nda “E\u015fit Bi’Hayat M\u00fcmk\u00fcn” diyerek harekete ge\u00e7irdi\u011fi toplumsal cinsiyet e\u015fitli\u011fi uygulamalar\u0131yla kad\u0131nlar\u0131n ekonomik, sosyal ve k\u00fclt\u00fcrel hayata kat\u0131l\u0131m\u0131n\u0131 g\u00fc\u00e7lendiriyor.  E\u015fit bir hayat\u0131n asl\u0131nda do\u011fam\u0131zda olan varl\u0131\u011f\u0131na dikkat \u00e7eken, kad\u0131n  \u00e7al\u0131\u015fan oran\u0131 ve toplumsal cinsiyet e\u015fitli\u011fi konular\u0131nda hayata ge\u00e7irdi\u011fi \u00f6nemli duyarl\u0131l\u0131k  projeleri ile de sekt\u00f6rde ad\u0131ndan s\u00f6z ettiren Zorlu Holding,  yeni fark\u0131ndal\u0131k projesiyle “E\u015fit Bi’Hayat M\u00fcmk\u00fcn”  diyor! \u00c7e\u015fitli sekt\u00f6rlerden g\u00f6n\u00fcll\u00fc yakla\u015f\u0131k 100 ki\u015filik bir \u00e7al\u0131\u015fma grubu ve komiteyle beraber y\u00f6netilen toplumsal cinsiyet e\u015fitli\u011fi  \u00e7al\u0131\u015fmalar\u0131, grup i\u00e7inde b\u00fcy\u00fck bir d\u00f6n\u00fc\u015f\u00fcme sahne oluyor. Zorlu Grubu’nun be\u015f ana sekt\u00f6rde, 33 bine yak\u0131n \u00e7al\u0131\u015fan\u0131n, toplumsal cinsiyet e\u015fitli\u011fi  alan\u0131ndaki \u00e7al\u0131\u015fmalar\u0131; \u00e7e\u015fitlilik ve kapsay\u0131c\u0131l\u0131k ekseninde s\u00f6ylem, i\u015f ortam\u0131 ve i\u015f birlikleri ba\u015fl\u0131klar\u0131 alt\u0131nda ele al\u0131nan stratejik bir yol haritas\u0131yla destekleniyor. Zorlu Holding  Y\u00f6netim Kurulu \u00dcyesi Selen Zorlu Melik , kad\u0131nlar i\u00e7in ko\u015fullar\u0131n pandemi d\u00f6neminde daha zorlay\u0131c\u0131 oldu\u011funa dikkat \u00e7ekerken, e\u015fitli\u011fin hayat\u0131n her alan\u0131nda olmas\u0131 gerekti\u011fine ve bunun asl\u0131nda do\u011fam\u0131zda var oldu\u011funa vurgu yapt\u0131. Zorlu Holding  olarak pandemi ko\u015fullar\u0131nda ihtiyac\u0131n daha da belirginle\u015fti\u011fi toplumsal cinsiyet e\u015fitli\u011fi  odakl\u0131 \u00e7al\u0131\u015fmalar\u0131na ara vermeden devam ettiklerini ifade eden Melik , Covid-19  krizinin i\u015fletmeler \u00fczerindeki etkilerini inceleyen T\u00dcS\u0130AD  ara\u015ft\u0131rmas\u0131nda, bu krizden dolay\u0131 \u00e7al\u0131\u015fanlar\u0131n\u0131n i\u015f-ya\u015fam dengesinde zorland\u0131\u011f\u0131n\u0131 g\u00f6zlemleyen firmalar\u0131n %34’\u00fcn\u00fcn kad\u0131nlar\u0131n daha olumsuz etkilendi\u011fini belirtti\u011fine de\u011findi. Yine bu s\u00fcre\u00e7te Birle\u015fmi\u015f Milletler Kad\u0131n Birimi  taraf\u0131ndan yay\u0131nlanan“Covid-19  Kad\u0131nlara Y\u00f6nelik \u015eiddetin Sonland\u0131r\u0131lmas\u0131” ba\u015fl\u0131kl\u0131 rapor, kad\u0131n  ve k\u0131z \u00e7ocuklar\u0131 na uygulanan \u015fiddetin pandemi  d\u00f6neminde artt\u0131\u011f\u0131n\u0131 a\u00e7\u0131k \u015fekilde ortaya koydu\u011funu da aktard\u0131. Bu zorlu s\u00fcre\u00e7te kad\u0131n  ve k\u0131z \u00e7ocuklar\u0131 n\u0131n, u\u011frad\u0131\u011f\u0131 \u015fiddete istinaden istedikleri yard\u0131m talebinin Fransa, Avustralya, Arjantin ve Singapur’da y\u00fczde 25 ile 33 oran\u0131nda artm\u0131\u015f olmas\u0131na kar\u015f\u0131n, T\u00fcrkiye’deki art\u0131\u015f\u0131n y\u00fczde 27,8 olarak raporland\u0131\u011f\u0131na dikkat \u00e7eken Melik : “Buna hep birlikte dur demek zorunday\u0131z. Bunun i\u00e7in kolektif \u015fekilde hareket etmeliyiz. Psikolojik ve sosyal ko\u015fullar\u0131n daha da zorla\u015ft\u0131\u011f\u0131 bir s\u00fcre\u00e7te; hepimiz ayn\u0131 hassasiyetle birbirimizin yan\u0131nda olmal\u0131y\u0131z.” dedi. Melik , “Oysa ‘e\u015fitlik do\u011fam\u0131zda var’ , birbirimizden g\u00fc\u00e7 almak, birlikte m\u00fccadele etmek ve var olma m\u00fccadelesi i\u00e7in birlikte emek vermek do\u011fam\u0131zda var. Hayalini kurdu\u011fumuz daha iyi gelece\u011fi ancak, pandemide ya\u015fad\u0131\u011f\u0131m\u0131z ve benzeri bir\u00e7ok zorlu\u011fun y\u00fck\u00fcn\u00fc birlikte ta\u015f\u0131y\u0131p; meselelere birlikte ve e\u015fitlik\u00e7i \u00e7\u00f6z\u00fcmler sundu\u011fumuzda in\u015fa edebiliriz. Biz Zorlu Holding  olarak bu fark\u0131ndal\u0131k la, ‘Herkes i\u00e7in E\u015fit Bi’Hayat m\u00fcmk\u00fcn’  diyerek \u00e7\u0131kt\u0131\u011f\u0131m\u0131zda yolda, pandemide daha da g\u00f6r\u00fcn\u00fcr olarak ya\u015fad\u0131\u011f\u0131m\u0131z e\u015fitsizliklerin sonu\u00e7lar\u0131na kar\u015f\u0131n; toplumsal cinsiyet e\u015fitli\u011fi  konusundaki \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 aral\u0131ks\u0131z olarak s\u00fcrd\u00fcrd\u00fck. Bu anlay\u0131\u015fla, E\u015fit Bi’Hayat  Manifestomuz do\u011frultusunda s\u00f6ylem, i\u015f ortam\u0131, payda\u015flarla i\u015f birli\u011fi dahil her alanda f\u0131rsat e\u015fitli\u011fini g\u00f6zeterek hareket etmeyi hedefleyen bir i\u015f k\u00fclt\u00fcr\u00fcn\u00fc ad\u0131m ad\u0131m in\u015fa ediyoruz. D\u00fczenledi\u011fimiz mentorluk programlar\u0131ndan at\u00f6lye ve e\u011fitimlere kadar bir\u00e7ok uygulama ile bu konuda kurumsal fark\u0131ndal\u0131\u011f\u0131  art\u0131r\u0131yoruz. Yine pandemi  d\u00f6neminde hayata ge\u00e7irdi\u011fimiz herkesin kullan\u0131m\u0131na a\u00e7\u0131k E\u015fit Bi’Hayat S\u00f6zl\u00fc\u011f\u00fc  ile g\u00fcnl\u00fck hayatta ve grup olarak y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz ileti\u015fim \u00e7al\u0131\u015fmalar\u0131m\u0131zda cinsiyet\u00e7i s\u00f6ylemlerden uzak durulmas\u0131 ve bu konuda fark\u0131ndal\u0131k  olu\u015fturulmas\u0131 i\u00e7in \u00e7al\u0131\u015f\u0131yoruz.” diyerek s\u00f6zlerini s\u00fcrd\u00fcrd\u00fc. “Ev \u0130\u00e7i \u015eiddeti \u00d6nleme Politikas\u0131”  Zorlu Holding  olarak \u015fiddete ve ayr\u0131mc\u0131l\u0131\u011f\u0131n her t\u00fcrl\u00fcs\u00fcne kar\u015f\u0131 olduklar\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Melik , bu anlay\u0131\u015fla bir s\u00fcre \u00f6nce ‘Ev \u0130\u00e7i \u015eiddeti \u00d6nleme Politikas\u0131 ’n\u0131 yay\u0131nlad\u0131klar\u0131n\u0131 s\u00f6yledi. Bu politika do\u011frultusunda, \u015fiddete maruz kalan kad\u0131n \u00e7al\u0131\u015fanlar\u0131 ve \u00e7ocuklar\u0131n\u0131n i\u00e7inde bulunduklar\u0131 durumu g\u00fcven ve gizlilik i\u00e7inde payla\u015fabilecekleri destek ve yard\u0131m mekanizmalar\u0131 olu\u015fturduklar\u0131n\u0131 anlatt\u0131. Melik  son olarak, “Diliyorum ki; artan fark\u0131ndal\u0131k , hayata ge\u00e7irilen uygulamalar ve bu konuda giderek g\u00fc\u00e7lenen kolektif bilin\u00e7 ve artan i\u015f birli\u011fi ile e\u015fit bir hayat  in\u015fa edece\u011fiz. ‘E\u015fitlik do\u011fam\u0131zda var’  diyoruz ve do\u011fadaki bu dengeyi sistemlerimize ta\u015f\u0131r, g\u00fcnl\u00fck hayat\u0131m\u0131zda korursak hepimiz i\u00e7in ‘E\u015fit Bi’Hayat’\u0131n m\u00fcmk\u00fcn ’ oldu\u011fu inanc\u0131yla hareket ediyoruz.” dedi. Zorlu Holding’den 8 Mart’a \u00f6zel film  Zorlu Holding, “E\u015fitlik do\u011fam\u0131zda var”  temas\u0131yla bir de film haz\u0131rlad\u0131. Film s\u00fcresince do\u011fadan kar\u015f\u0131la\u015ft\u0131rmal\u0131 g\u00f6r\u00fcnt\u00fclerle, do\u011fadaki b\u00fct\u00fcnl\u00fck, b\u00fcy\u00fck denge ve ahenk ile e\u015fit bir hayat\u0131n m\u00fcmk\u00fcn oldu\u011funa i\u015faret ediliyor. Film, Zorlu Holding  dijital kanallar\u0131 ve \u00e7e\u015fitli sosyal medya kanallar\u0131nda izleyici ve takip\u00e7ilerle bulu\u015fuyor. 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