{"id":338,"date":"2021-12-27T00:00:00","date_gmt":"2021-12-27T00:00:00","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/genel\/esit-masallar-daha-cok-cocuga-ulasacak"},"modified":"2022-06-06T13:22:29","modified_gmt":"2022-06-06T13:22:29","slug":"esit-masallar-daha-cok-cocuga-ulasacak","status":"publish","type":"page","link":"","title":{"rendered":"E\u015e\u0130T MASALLAR DAHA \u00c7OK \u00c7OCU\u011eA ULA\u015eACAK"},"content":{"rendered":"T\u00fcrkiye bankac\u0131l\u0131k sekt\u00f6r\u00fcnde hayata ge\u00e7irdi\u011fi fark\u0131ndal\u0131k projeleri ile ad\u0131ndan s\u0131k\u00e7a s\u00f6z ettiren  Odeabank’\u0131n kad\u0131n-erkek e\u015fitli\u011fine vurgu yapmak i\u00e7in hayata ge\u00e7irdi\u011fi E\u015fit Masallar projesi, art\u0131k, g\u00f6rme ve i\u015fitme farkl\u0131l\u0131\u011f\u0131 olan \u00e7ocuklara da ula\u015f\u0131yor.  Odeabank’\u0131n E\u015fit Masallar projesi, Eri\u015filebilir Her \u015eey ile birlikte y\u00fcr\u00fctt\u00fc\u011f\u00fc \u00e7al\u0131\u015fma kapsam\u0131nda daha g\u00fc\u00e7l\u00fc bir anlam kazand\u0131.   Odeabank’\u0131n ‘her \u00e7ocuk masal dinleme hakk\u0131na sahip’ ilkesi \u00e7er\u00e7evesinde ‘Eri\u015filebilir Her \u015eey’  ile y\u00fcr\u00fctt\u00fc\u011f\u00fc i\u015f birli\u011fi sayesinde E\u015fit Masallar  projesi sesli betimleme ve i\u015faret dili \u00e7\u00f6z\u00fcmleriyle g\u00f6rme ve i\u015fitme farkl\u0131l\u0131\u011f\u0131 olan \u00e7ocuklara da ula\u015f\u0131yor. Masallara eklenen sesli betimleme metinleriyle g\u00f6rme farkl\u0131l\u0131\u011f\u0131na sahip \u00e7ocuklar masallardaki karakterleri, mekanlar\u0131 daha iyi alg\u0131layabiliyor. Bunun yan\u0131 s\u0131ra mevcut olan alt yaz\u0131ya eklenen i\u015faret dili terc\u00fcmesi ile i\u015fitme farkl\u0131l\u0131\u011f\u0131 olan \u00e7ocuklar da masallara ula\u015fabiliyor. Odeabank ve Can Yay\u0131nlar\u0131  i\u015f birli\u011finde ger\u00e7ekle\u015ftirilen E\u015fit Masallar projesinde en bilinen ve sevilen klasik masallardan olan Sindirella, K\u0131rm\u0131z\u0131 Ba\u015fl\u0131kl\u0131 K\u0131z, Rapunzel, Pamuk Kalpli Prens  ve Kurba\u011fa Prens  e\u015fitlik\u00e7i bak\u0131\u015f a\u00e7\u0131s\u0131 yla yeniden yorumlanm\u0131\u015ft\u0131. Masallar, psikolog Prof. Dr. Ay\u015fe Bilge Sel\u00e7uk ’un i\u00e7erik dan\u0131\u015fmanl\u0131\u011f\u0131nda, \u00e7a\u011fda\u015f T\u00fcrk edebiyat\u0131 yazarlar\u0131 Gamze Arslan, Mevsim Yenice ve Murat G\u00fclsoy, Fadime Uslu ve Hikmet H\u00fckmeno\u011flu  taraf\u0131ndan yeniden yorumlanarak tekrar kaleme al\u0131nm\u0131\u015ft\u0131. Odeabank olarak e\u015fitlik  kavram\u0131n\u0131n \u00e7ocuk ya\u015fta yerle\u015fece\u011fine inand\u0131klar\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Odeabank  Genel M\u00fcd\u00fcr\u00fc Mert \u00d6nc\u00fc, e vinde beyaz atl\u0131 prensini bekleyen iyi kalpli kad\u0131nlar ve onlar\u0131 kurtaracak g\u00fc\u00e7l\u00fc erkeklerin d\u00fcnyas\u0131nda, kad\u0131nlar\u0131n potansiyelini kullanmas\u0131na pek yer verilmedi\u011fine de vurgu yapt\u0131. Bu bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131n de\u011fi\u015fmesi gerekti\u011fini belirten \u00d6nc\u00fc, “Bu ba\u011flamda E\u015fit Masallar, Odeabank  olarak hassasiyetle yakla\u015ft\u0131\u011f\u0131m\u0131z bir konu olan cinsiyet e\u015fitli\u011fi ne dair \u00e7ok \u00f6nemli bir proje. E\u015fitlik kavram\u0131n\u0131n \u00e7ocuk ya\u015fta yerle\u015fti\u011fine inan\u0131yor, bu anlamda anne babalarda fark\u0131ndal\u0131k  yaratmay\u0131, toplum bilincinin de\u011fi\u015ftirilmesine katk\u0131 sa\u011flamay\u0131 hedefliyoruz. \u015eimdi projemizde \u00e7ok \u00f6nemli bir ad\u0131m daha at\u0131yoruz. Eri\u015filebilir Her \u015eey  ile hayata ge\u00e7irdi\u011fimiz i\u015f birli\u011fiyle E\u015fit Masallar projemiz sesli betimleme  ve i\u015faret dili  \u00e7\u00f6z\u00fcmleriyle g\u00f6rme ve i\u015fitme farkl\u0131l\u0131\u011f\u0131  olan \u00e7ocuklar\u0131m\u0131za da ula\u015facak. 3 Aral\u0131k D\u00fcnya Engelliler G\u00fcn\u00fcne yeti\u015ftirdi\u011fimiz masallar\u0131m\u0131z\u0131n yeni versiyonlar\u0131ndan dolay\u0131 b\u00fcy\u00fck bir memnuniyet ve gurur duyuyoruz” \u015feklinde konu\u015ftu. E\u015fit Masallar projesinde yer alan masal kitaplar\u0131na \u00fccretsiz olarak t\u00fcm Odeabank \u015fubelerden ula\u015f\u0131labiliyor. Ayr\u0131ca masallar\u0131n dijital versiyonlar\u0131n\u0131 www.odeabank.com.tr adresinden ya da Odeabank  youtube hesab\u0131ndan okumak ve dinlemek m\u00fcmk\u00fcn. 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