{"id":147,"date":"2022-03-31T00:00:00","date_gmt":"2022-03-31T00:00:00","guid":{"rendered":"https:\/\/www.kadindostumarkalar.org\/yazilar\/teknoloji\/mediamarkt-kadinin-hikayesi-yarinin-hikayesi-dedi"},"modified":"2022-05-31T10:16:04","modified_gmt":"2022-05-31T10:16:04","slug":"mediamarkt-kadinin-hikayesi-yarinin-hikayesi-dedi","status":"publish","type":"page","link":"","title":{"rendered":"MEDIAMARKT, “KADININ H\u0130KAYES\u0130 YARININ H\u0130KAYES\u0130” DED\u0130"},"content":{"rendered":"MediaMarkt T\u00fcrkiye, elektronik perakendecili\u011fi sekt\u00f6r\u00fcnde kad\u0131n istihdam e\u015fitsizli\u011fini gidermek amac\u0131yla “Kad\u0131n\u0131n Hikayesi Yar\u0131n\u0131n Hikayesi” projesini hayata ge\u00e7irdi. Proje kapsam\u0131nda Sat\u0131\u015f Tak\u0131m Lideri oran\u0131n\u0131 y\u00fczde 20’den 29’a, M\u00fc\u015fteri Deneyimi Y\u00f6neticisi oran\u0131n\u0131 ise 13’ten 33’e y\u00fckseltti. Bu y\u0131l kad\u0131n \u00e7al\u0131\u015fan oran\u0131n\u0131 y\u00fczde 40 olarak hedefleyen \u015firket 4 y\u0131l sonra kad\u0131n – erkek \u00e7al\u0131\u015fan oran\u0131n\u0131 e\u015fitleyecek.  Elektronik perakendecili\u011fi sekt\u00f6r\u00fcndeki, istihdamda erkek oran\u0131n\u0131n y\u00fcksek oldu\u011fu ger\u00e7e\u011fini de\u011fi\u015ftirmek i\u00e7in yola \u00e7\u0131kan MediaMarkt , hem ma\u011fazalar\u0131nda hem de genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcnde kad\u0131n istihdam\u0131n\u0131 art\u0131rmak \u00fczere fark\u0131ndal\u0131k projeleri ger\u00e7ekle\u015ftiriyor. Bu projelerden biri de “Kad\u0131n\u0131n Hikayesi Yar\u0131n\u0131n Hikayesi” projesi…  Geli\u015ftirdi\u011fi vizyon ile kad\u0131n istihdam\u0131nda e\u015fitlik  ve kad\u0131n\u0131n i\u015f hayat\u0131na kat\u0131l\u0131m\u0131nda fark\u0131ndal\u0131\u011f\u0131 sa\u011flamak i\u00e7in \u00e7al\u0131\u015fan MediaMarkt T\u00fcrkiye; proje kapsam\u0131nda \u00f6nce y\u00f6neticiler i\u00e7in fark\u0131ndal\u0131k e\u011fitimleri  d\u00fczenledi, ard\u0131ndan kad\u0131n \u00e7al\u0131\u015fanlar  i\u00e7in at\u00f6lye \u00e7al\u0131\u015fmalar\u0131  ve kad\u0131n y\u00f6netici  adaylar\u0131 i\u00e7in ise mentorluk  program\u0131 ger\u00e7ekle\u015ftirdi. Bu giri\u015fimlerle kad\u0131n \u00e7al\u0131\u015fan ve y\u00f6netici say\u0131s\u0131n\u0131 art\u0131ran MediaMarkt T\u00fcrkiye, bu \u00e7al\u0131\u015fmalar\u0131n pe\u015fi s\u0131ra ma\u011faza \u00e7al\u0131\u015fanlar\u0131n\u0131 oda\u011f\u0131na ald\u0131\u011f\u0131 farkl\u0131 projeler ba\u015flatt\u0131. \u00d6ncelikle kad\u0131n \u00e7al\u0131\u015fanlar\u0131n kariyerlerinde ne gibi zorluklar ya\u015fad\u0131\u011f\u0131n\u0131 \u00f6\u011frenme hedefiyle MediaMarkt T\u00fcrkiye b\u00fcnyesinde 9 farkl\u0131 \u015fehirden farkl\u0131 kademelerdeki ma\u011faza \u00e7al\u0131\u015fanlar\u0131yla odak grup kuruldu. Bu \u00e7al\u0131\u015fmalar\u0131n \u0131\u015f\u0131\u011f\u0131nda, kad\u0131nlar i\u00e7in tercih edilen bir i\u015f yeri olmak, kad\u0131n \u00e7al\u0131\u015fanlar\u0131n kariyer geli\u015fimlerini desteklemenin ve \u00e7e\u015fitlili\u011fi bir k\u00fclt\u00fcre d\u00f6n\u00fc\u015ft\u00fcrmenin hedeflendi\u011fi “Kad\u0131n\u0131n Hikayesi Yar\u0131n\u0131n Hikayesi” projesi ba\u015flat\u0131ld\u0131.  Farkl\u0131 departmanlarda kad\u0131n istihdam\u0131 artt\u0131  Bug\u00fcn 13 \u00fclkede bulunan MediaMarkt’\u0131n faaliyet g\u00f6sterdi\u011fi \u00fclkeler aras\u0131nda kad\u0131n \u00e7al\u0131\u015fan oran\u0131na sahip en y\u00fcksek \u00fclke T\u00fcrkiye. Kad\u0131n istihdam\u0131n\u0131 art\u0131rmaya y\u00f6nelik yap\u0131lan \u00e7al\u0131\u015fmalar neticesinde MediaMarkt T\u00fcrkiye’de Sat\u0131\u015f Tak\u0131m Lideri oran\u0131 y\u00fczde 20’den 29’a, M\u00fc\u015fteri Deneyimi Y\u00f6neticisi oran\u0131 ise 13’ten 33’e y\u00fckseldi. Sat\u0131\u015f departmanlar\u0131ndaki i\u015fe al\u0131mlarda ise oran y\u00fczde 29’dan 36’ya \u00e7\u0131kt\u0131. MediaMarkt T\u00fcrkiye’nin bu y\u0131l kad\u0131n \u00e7al\u0131\u015fan hedefi y\u00fczde 40  Bu y\u0131l kad\u0131n \u00e7al\u0131\u015fan say\u0131s\u0131nda kendilerine y\u00fczde 40 hedef belirlediklerini belirten MediaMarkt T\u00fcrkiye \u0130nsan Kaynaklar\u0131 Direkt\u00f6r\u00fc Se\u00e7il Namruk,  hali haz\u0131rda kad\u0131n istihdam\u0131nda T\u00fcrkiye ortalamas\u0131n\u0131n \u00fczerinde olduklar\u0131n\u0131 ve \u00f6n\u00fcm\u00fczdeki 4 y\u0131l i\u00e7erisinde bu oran\u0131 y\u00fczde 50’ye \u00e7\u0131karmay\u0131 planlad\u0131klar\u0131n\u0131 ifade etti. Bu \u00e7al\u0131\u015fmalar\u0131n hem Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc kaps\u0131yor hem de \u00fclke genelinde t\u00fcm ma\u011fazalar\u0131 kapsad\u0131\u011f\u0131n\u0131 kaydeden Namruk, yeni a\u00e7\u0131lan ma\u011fazalarda en az y\u00fczde 40 kad\u0131n \u00e7al\u0131\u015fan gibi baz\u0131 hedefleri oldu\u011funu da dile getirdi. 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